United States
Search Engine Optimisation
In the modern landscape of digital marketing, having an excellent product, service, or message is no longer sufficient to be seen by your target audience or get found online by prospective customers. Without an understanding of how search engine optimisation (SEO) contributes to your visibility in organic search engine results, your company will struggle to position itself within your industry and direct relevant traffic to your website.
What Is Search Engine Optimisation?
Search engine optimisation focuses on enhancing the technical performance, content quality and linking strategy of a website to increase its visibility in organic search results, attract targeted traffic and effectively engage the end user. Satisfying these criteria across your site signals to search engines that your business is an authority within its industry and offers relevant information for its users, while simultaneously improving the user experience for website visitors - increasing the likelihood that they move towards conversion.
By leveraging the expertise of an SEO specialist agency, you can engage potential customers at every stage of their buying journey, providing valuable insights that earn their trust and encourage them to choose your products and services over others. With over two decades of extensive experience, a commercial focus, and a proven track record of SEO success, Zelst are ideally positioned to be your perfect search engine optimisation partner.
Working with an SEO Specialist Agency
Improving your visibility on the search engine results page (SERP) and across other channels is a multifaceted process that requires a comprehensive, up-to-date understanding of the on-page and off-page elements that drive organic traffic. At Zelst, we make it our duty to innovate our approach in line with the latest digital marketing developments to give our clients the best possible chance of appearing in the search queries their customers make.
Whenever we partner with a new client, our search engine optimisation services start with the same onboarding process:
- Strategic Analysis and Planning - After an initial meeting to discuss your business, objectives and timescales, we will conduct an audit of your site, social media and advertising channels and research your industry, customers and competitors. This allows us to get a clear picture of your online presence, identify the strengths and weaknesses of your current strategy, and observe what has worked for others in your market.
- Putting Strategy into Practice - Once we have shared our findings and agreed on a strategy, the Content and Technical SEO specialists at our agency will begin optimising your website. This involves improving the performance of your existing pages, establishing technical SEO foundations and generating new content targeting keywords used by your customers in the early stages of the sales funnel.
- Monitoring Your Growth - Search engine optimisation services cannot offer an overnight boom in traffic and you should never trust anyone who says otherwise. What we can do is provide full transparency as our strategy is implemented, tracking increased visibility and traffic to your site through detailed monthly reports.
Search Engine Optimisation Services with Zelst
We will analyse the performance of your existing website to identify any issues preventing search engine bots from crawling and indexing its pages, and review its site structure and content quality to understand how these factors may be affecting the user experience (UX). The scope of these audits even extends to analysing competitor sites, so we can benchmark your site against top-ranking businesses in your industry and develop your strategy with these newfound insights.
Once we have recognised the errors that are hindering the crawlability and visibility of your site, our Technical SEO team will methodically review and resolve each issue to improve your site health. Any future issues will similarly be flagged and corrected by the Technical SEO specialists in our agency, while any opportunities for optimisation will be highlighted to your website developers to safeguard your site from recurrent errors.
Ensuring every page on your website includes links to relevant content, products, and services makes it easier for users and bots alike to navigate, improving the UX for potential customers browsing your site while helping search engines crawl and index its pages. Our Content team will actively create opportunities for internal linking across your pages, while our Outreach team will contact authoritative sources and influencers in your industry to secure backlinks to your site, helping start the conversation about your brand.
By satisfying your users' needs on your landing pages and encouraging them to progress down the sales funnel by clicking through to transactional pages on your site, you can increase your conversion rate and see tangible returns on your investment in our search engine optimisation services. Our Technical SEO team will optimise the load times and formatting of your pages, while our Content specialists will ensure your page copy provides direct answers to user queries and includes clear calls to action (CTAs) that guide them toward conversion.
We will review your Google Business Profile and other online directories to ensure they are updated with your business name, address and contact information, while managing your reputation by responding to positive reviews and issuing takedown requests for defamatory comments. These strategies will earn the trust of search engines and your local customer base, while increasing the chance of appearing on Google Maps and in Local Pack zero-click searches.
Whether you are redesigning your site structure, updating your content management system (CMS), or transferring your site to a new domain, leveraging the expertise of a search engine optimisation company is crucial to ensure your visibility and authority remain intact. By retaining your vital keyword rankings, our team of technical SEO specialists will ensure your pages preserve the organic traffic they have accumulated over the years.
As a Google Partner and Microsoft Partner agency, we have contacts who can help ensure any issues are dealt with swiftly before they can impact your business.
See Our SEO Services in Action
With over two decades of digital marketing expertise, Zelst has offered its SEO services to companies across the UK and abroad, achieving significant increases in visibility and market share for many of our clients. Explore our case studies for highlights from our previous search marketing success, or read some of the feedback we have received from satisfied clients:
“Zelst has worked for us for over 5 years and has helped us to consistently grow our company. We know that we couldn’t have done it without them. They’re friendly, personal and have taken time and effort to understand our business, guiding us towards better online marketing.”
Steve Mottram, Managing Director
Dedicated Digital Marketing Services from a Premier SEO Agency
For an SEO agency to achieve the best results for its clients, it needs to align its goals with its clients' businesses and strive to rank at the top for each of its target keywords. For this reason, we believe it would be a conflict of interest to offer our search engine optimisation services to multiple businesses in the same industry. When you work with Zelst, you can be confident that we are committed to your success.
For more information about our values and how this influences our approach to search engine optimisation, or to discuss your company and its goals in greater detail with our client liaison officer, please get in touch with us today or complete our request form to redeem your free search visibility report.