Link Building Strategy

Not only do Google’s bot crawlers appreciate a high-quality link profile, but links are also an organic way to boost visibility within your industry to consumers who are more likely to convert.

We look at the following aspects when building your SEO link building strategy:

• Analysing existing potential

We’ll investigate which websites are already mentioning your brand and politely request that they add context by linking back to your site. This linking opportunity is also mutually beneficial, as websites that mention you can improve their credibility and E-E-A-T with bot crawlers, making them more receptive to our request.

• Researching industry-relevant publications

The publications we choose to reach out to for SEO link building will depend on your industry and the products or services you offer. By offering relevant links to potential customers, you’re improving your brand exposure and visibility and encouraging a loyal customer base, unlike irrelevant, untargeted links, which could have the opposite effect.

• Writing press releases

Whether you’re launching a new website, an innovative product or a company update, we will create a professional, appropriate press release to distribute to relevant magazines, trade websites, journalists and other publications to drive clicks from your target audience.

• Crafting high-quality guest posts

An effective way to boost brand visibility and accrue SEO backlinks is to create guest posts. We’ll produce an industry-relevant, optimised blog post that includes at least one link to your website, and send it to relevant publications or bloggers to add to their websites

We can also seek out PR and Outreach content creation opportunities to help you reach a wider audience and enhance your reputation within your field.

• Regularly reviewing your backlinks

Our SEO link building strategy services include constantly reviewing the backlinks you receive. If we find any spammy or shady websites linking to your site, we will disavow bad backlinks to keep your profile high-quality and avoid any Google penalties.

Google views purchasing backlinks as a “link scheme” because it violates their search guidelines, and your site will be penalised for it. It is a low-effort, bad strategy that generates no success. Search engines have become wiser to link schemes and explicitly prioritise link quality above all.

At Zelst, our SEO link building team will organically improve your link profile using high-quality and valuable content, reaching out to industry-relevant businesses and building mutually-beneficial relationships within your industry. Other benefits of choosing to work with an expert link building agency are:

• Your website will be recognised as higher quality by Google, which will, in turn, improve your search visibility.
• A solid SEO link building strategy will improve your brand exposure and traffic, which could create customers who advocate for your brand.
• A well-crafted backlink strategy could also promote customer trust and loyalty.

The link building strategy we’ll build will complement a wider SEO and content strategy that effectively targets your audience and delivers tangible results. To learn more about how an SEO link management team can benefit your business, please don’t hesitate to get in touch with us today.