Quality Link Building versus Gung Ho Link Building

Good Quality Link Building is the process of obtaining good quality, relevant back links from external web sites to your own to improve both the direct traffic (people clicking on the links to your site) and your search engine ranking. This is completely different from the gung ho approach to link building, where webmasters attempt to get links from anyone and everyone!

Link popularity, (who and how many links there are to your website) is now the main factor major search engines use to rank web sites, which means that link building is now one of the most important factors in Search Engine Optimisation (SEO).

In the past search engines relied heavily on how often a word or phrase appeared on a web page. Whilst this is still very significant, today, search engines, with Google at the forefront, examine the whole link structure of the web to determine which pages are most important. Links from other sites are seen as votes for a web page, increasing their importance and therefore their rankings in the search results.

Google also considers the relative importance of a web page or site and their relevance. Sometimes a small number of highly relevant links to a page can propel a ranking far more than a large volume of less relevant links. Similarly a link from a highly credible authoritative site counts more than a lot of links from lesser sites. But beware, not all links are good links! Links from web spammers or "bad neighbourhoods" can actually jeopardise your rankings, whilst Google actively discourages the practise of paid for links, using a number of methods to detect paid links, including algorithmic techniques and even a manual reporting mechanism.

Zelst use a tried, tested and proven approach to researching and targeting high quality links from relevant, authoritative pages and sites, which are specifically relevant to your particular page and/or site. We will review and discuss our link building strategy with you prior to implementation and on an ongoing basis. We only use ethical, White Hat methods and will conduct our campaign in a carefully planned and timed manner.

To discuss developing a quality, results driven, link building campaign for your site call us now on 0845 621 2068 or fill in these details:-



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