The Perfect New Year Fitness Programme….Just like link building really?

As the New Year begins and we recover from those festive excesses, quite a few of us vow to turn over a new leaf and get into shape. It also dawns on many of us that getting into shape isn’t a quick fix or a one hit wonder. You can’t spend a morning at the gym or not eat for a day and expect to achieve the perfect body. It takes sustained effort, commitment, dedication and a plan. Exactly the same can be said for link building.

As Google remains the number one search engine on the web, it’s more important than ever for your website to achieve and maintain a high page ranking. One way to do this is with an effective link building campaign which, if it is to be successful, will take a lot of hard work…just like getting back into shape.

Building links to your website and getting fitter are two excellent choices for resolutions for the year ahead. And although they may fall on two completely different ends of the spectrum, achieving them can be done in a very similar way. 

Develop a Plan

Just as you would put together an exercise plan, decide how you are going to encourage other websites to link to yours. Good quality backlinks will help demonstrate to search engines such as Google that your site is a reliable source for information which will as a result, improve your rankings.

Avoid using link systems or buying links and instead, optimise your pages one by one and keep your content fresh as this will further help to attract links and improve your page rankings.

Establish Your Goals

In order to benefit from long lasting results you will need to build up a portfolio of good quality links. However, getting good quality backlinks isn’t always that easy and just like losing weight, will take up a lot of your time and effort.

You will therefore have to carry out continuous work on your websites content and links to it, in the same way that you will have to dedicate yourself to an exercise routine.

Avoid Quick Fix Solutions

Don’t be fooled by promises of overnight solutions by webmasters who claim to have discovered a secret loophole to immediate success because, just like overnight diet fads – they are not going to work.

And even if they did, Google would quickly penalize you for it. So don’t waste your time and money – if you want quality, long lasting results then you’re going to have to put in the work like everybody else.

Stay Focused

Just like with a new exercise regime you will find yourself feeling very motivated in the beginning, however after awhile it can be easy to fall off track. To avoid this from happening, pace yourself and take it one day at a time.

Slowly build up your links rather than bombarding your site with loads of them at a time. This is the most successful way to achieve results as search engines will take into consideration the number of websites have linked to yours over a period of time, and often frown upon websites that have experienced a large number of links at once and then none at all.

Success!

By planning ahead and beginning slowly, both your website and body goals will be long lasting and within easy reach.

Landing on Google’s number one results page will not only give you maximum exposure but will also help to drive customers to your site which will have a positive effect on your sales and ROI. 

Zelst can offer you advice and work with you to improve your website’s position online in 2012. Give us a call today to discuss your online goals for the year ahead.