Web Site Analytics
Web Analytics is the science of analysing data related to your website allowing you to make optimal and realistic decisions. Correctly using Analytics is a fundamental and crucial element of all online marketing, given that every element of online activity can be monitored, measured and analysed.
Zelst provide detailed Analytics reports to all our clients from simple data, like how many visitors you've had, to more complex matters like what relationship time has on conversions from a particular referral source. Typical stuff we study includes:-
Visits
How many visits you've had to your site, per hour, per day, per week, per month, etc.,
Visitors
How many individual (unique) visitors you've had to your site
Page Views and Pages per Visit
Are your visitors just looking at one page or many? Why? Is that what you want?
Average Time on Site
How long are your visitors spending on your site? Is this what you want? Is it too little or too much? How can you improve it?
Content
Which Pages are they looking at? Which do they spend more time on? Which do they quickly leave? Why? Are they the pages you want them to look at? How can you improve your content?
Bounce Rate
Bounce Rate refers to when a visitor leaves a page or site without visiting any other pages before a specified time. Do people bounce off your home page or another? Why? Is it to do with the content of your page or the targeting of your traffic? How can this be improved?
Geographical Targeting
Where in the world are your visitors coming from? Is this what you want? Is there a relationship to where they come from to what they do?
New Visitors/Returning Visitors
How many of the visitors to your site are new? How many have been before? How many regulars do you have? Is this what you want?
Browsers/Technical Requirements
How many of your visitors use Internet Explorer, compared to Firefox, Chrome, Safari, Opera or other browsers. How many view your pages in 1024x768, 1280x1024, 1280x800, 1440x900, 1680x1050, 800x600, etc, screen resolutions. How many people look at your site through a mobile phone? Is your website optimised for these browsers, screen resolutions, mobile devices, etc.?
Traffic Sources
Which sites, search engines, activities are driving traffic to your site? Which are providing the best quality? Which referral sources convert best? Why? What can be done about it?
Keywords
Which keywords are driving traffic to your site? Which are driving the best quality? Which keywords drive the best conversions? Why?
Goals
What are your website Goals: Sales, Sign Ups, Leads, Enquiries, Downloads, Views of a certain page, Telephone Calls, something else? Are you achieving those Goals? How many per day?Why not more?
Conversion Analysis
Are you achieving enough of your goals? Is the conversion rate good/bad/average? Why? Is that conversion rate viable for your business? Are people being put off by something? What could be done to improve conversions?
Zelst provide this sort of data to all our clients as part of our online marketing package. We can also provide an analytics as a standalone service. Contact us now to find out more about how you could improve your online marketing.
