Why Searches for Love Start Early on the Internet
It must be love
This year more people seem to have fallen head over heels with the idea of Valentine’s Day, which is now said to have become the second most popular gift giving occasion after Christmas. Whilst this is obviously good news for businesses, it also means that marketers have to get more focused when it comes to creating the perfect match between their consumers and online campaigns.
Timing is everything
According to Google, searches for Valentine’s Day have already increased by 35% compared to this time last year. And even more importantly, people have started to search earlier with the first searches being spotted as early as the 7th of January, two days earlier than last year.
Category wise, jewellery has seen a 42% increase compared to gifts and flowers which were the ones to watch in 2011. Results have also demonstrated that women are looking for gift ideas earlier than men who are more likely to buy at the last minute. However, in their defence, the average male spend was approximately $80 (around £50) higher than that of women.
Looking for love
With Valentine’s Day just around the corner, now is the perfect time to get your campaigns into motion. Think with Google have published some of the top keyword searches so far for Valentine’s Day, giving online marketers the heads up on what’s grabbing the hearts and attention of online shoppers this year.
“diy valentines gifts” and “valentines day baskets” demonstrate that quite a few people are opting for the homemade route whilst “valentines day drinks” and “valentines day meals” suggest that there is also a large group of other individuals looking to enjoy the day in style.
Don’t leave it up to fate
Give searchers what they’re looking for by incorporating these keyword variations into your online campaigns. Offer some recipes and do-it-yourself ideas and you could see an instant connection between your website and the billions of hopeless romantics looking to spend their money online this Valentine’s Day.
