The Zelst Blog - Online News, Discussion, Debate and Views.

Why Use Google Shopping?

Managing, organising and optimising a Google Shopping feed takes a substantial amount of time and effort. This has led many to ask, "why use Google Shopping as opposed to text or display advertising? Is it really worth the investment?" Discover the benefits of Google Shopping here, and find out why you should implement it into your online marketing strategy sooner rather than later.

19 November 2014 l Comments (0) l Read more

New Study Reveals Organic CTR by Position in the SERPs

Ever wondered how much traffic you would get if you reached the number one spot? Or what would happen if you let some of your rankings slip to page two? Questions like these have afflicted most of us at some time or other – and recently, a study of organic CTR by position in the search engine results pages (SERPs) attempted to shed some light on the matter.

30 October 2014 l Comments (0) l Read more

The Danger of Google Ranking Factor Lists

Google ranking factor lists may appear to be useful, but following them blindly can do more harm than good. Find out why and discover the real secrets behind boosting your SEO.

27 October 2014 l Comments (0) l Read more

Developing an Online Christmas Marketing Campaign

With 25th December just over two months away, there’s a lot of work to be done if you want to deliver a successful online Christmas marketing campaign this year. This guide covers the basics of planning, implementing and building on your seasonal marketing strategy, helping you get your festive wares found by everyone from the early birds to the last minute panickers.

16 October 2014 l Comments (0) l Read more

Profit Driven Search Marketing: Why Flexibility Equals Profitability

Profit driven search marketing can bring you big returns that you didn’t even know you were missing. Find out how to incorporate this forward-thinking approach into your digital marketing strategy.

24 September 2014 l Comments (0) l Read more
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