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In June this year, Google attempted to dispel the controversy surrounding Quality Score with a white paper that addresses questions such as: how important is Quality Score for PPC? Which factors does Quality Score take into account? Find out what they had to say here.
A common but wildly outdated perception of search engine optimisation is that it simply involves stuffing as many keywords onto each page as possible. Nowadays, what is needed is authoritative and relevant content. Discover how to write relevant content that will keep readers engaged from start to finish.
What constitutes ‘quality’ content? Moreover, why is quality content important for SEO? Discover how high quality content can help you engage with your customers, improve your brand image and boost your search engine rankings.
According to the recent advertising expenditure report from the Internet Advertising Bureau (IAB) UK, digital advertising spend across the internet and mobile phones has increased by 12.6% to £2.59b in the first six months of this year. These figures are up by a massive £294m from £2.30b in the first half of last year.
There are many factors to take into account when analysing your website for search, from content and keywords to what people are actually typing into Google to find you. However, one element that has been somewhat overlooked, which is a bit of a missed opportunity, is long tail search terms.