The Zelst Blog - Online News, Discussion, Debate and Views.
With 25th December just over two months away, there’s a lot of work to be done if you want to deliver a successful online Christmas marketing campaign this year. This guide covers the basics of planning, implementing and building on your seasonal marketing strategy, helping you get your festive wares found by everyone from the early birds to the last minute panickers.
Profit driven search marketing can bring you big returns that you didn’t even know you were missing. Find out how to incorporate this forward-thinking approach into your digital marketing strategy.
The recent changes to Google Search have included some rather unexpected developments, attracting the usual blend of speculation and alarm from SEOs. Find out how the SERPs have changed over the summer and what this means for your online marketing strategy.
AdWords recently sent out a reminder stating that as of September 16th, all Search and Display Networks campaigns are to be automatically upgraded to the new Search Network with Display Select campaign type. What does this mean, and is it a good thing?
Google has recently been encouraging webmasters to employ a "HTTPS-everywhere" approach, even hinting that this might affect rankings. But what is HTTPS, and why is it suddenly so important for SEO? Moreover, should you consider making the switch to a HTTPS website?