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According to the recent advertising expenditure report from the Internet Advertising Bureau (IAB) UK, digital advertising spend across the internet and mobile phones has increased by 12.6% to £2.59b in the first six months of this year. These figures are up by a massive £294m from £2.30b in the first half of last year.
There are many factors to take into account when analysing your website for search, from content and keywords to what people are actually typing into Google to find you. However, one element that has been somewhat overlooked, which is a bit of a missed opportunity, is long tail search terms.
Google’s Matt Cutts recently announced Google’s latest algorithm update on his Twitter, saying it would aim to reduce “low quality” exact match web domains from creeping into the top search results.
Online advertisers have always been weary of the nature of clicks generated from their online campaigns. Although, unlike Google, Facebook runs advertising on its own site, it doesn’t always guarantee that the are coming from a quality source.
Although seasonal events such as Christmas only come round once a year, SEO campaigns need to be in full swing a long time before. In fact, when it comes to seasonal landing pages, they are something you need to work on all year round.