The Zelst Blog - Online News, Discussion, Debate and Views.
Ever wondered how much traffic you would get if you reached the number one spot? Or what would happen if you let some of your rankings slip to page two? Questions like these have afflicted most of us at some time or other – and recently, a study of organic CTR by position in the search engine results pages (SERPs) attempted to shed some light on the matter.
Google ranking factor lists may appear to be useful, but following them blindly can do more harm than good. Find out why and discover the real secrets behind boosting your SEO.
With 25th December just over two months away, there’s a lot of work to be done if you want to deliver a successful online Christmas marketing campaign this year. This guide covers the basics of planning, implementing and building on your seasonal marketing strategy, helping you get your festive wares found by everyone from the early birds to the last minute panickers.
Profit driven search marketing can bring you big returns that you didn’t even know you were missing. Find out how to incorporate this forward-thinking approach into your digital marketing strategy.
The recent changes to Google Search have included some rather unexpected developments, attracting the usual blend of speculation and alarm from SEOs. Find out how the SERPs have changed over the summer and what this means for your online marketing strategy.