The Zelst Blog - Online News, Discussion, Debate and Views.

Why is Quality Content Important for SEO?

What constitutes ‘quality’ content? Moreover, why is quality content important for SEO? Discover how high quality content can help you engage with your customers, improve your brand image and boost your search engine rankings.

20 August 2014 l Comments (0) l Read more

UK Digital Ad Spend Grows in First Half of 2012

According to the recent advertising expenditure report from the Internet Advertising Bureau (IAB) UK, digital advertising spend across the internet and mobile phones has increased by 12.6% to £2.59b in the first six months of this year. These figures are up by a massive £294m from £2.30b in the first half of last year.

18 October 2012 l Comments (0) l Read more

The Long and Winding Search Query – Where Does It Lead?

There are many factors to take into account when analysing your website for search, from content and keywords to what people are actually typing into Google to find you. However, one element that has been somewhat overlooked, which is a bit of a missed opportunity, is long tail search terms.

15 October 2012 l Comments (0) l Read more

Google’s Latest Update: EMD, Exact Match Domain or Disaster?

Google’s Matt Cutts recently announced Google’s latest algorithm update on his Twitter, saying it would aim to reduce “low quality” exact match web domains from creeping into the top search results.

12 October 2012 l Comments (0) l Read more

Fraudulent Facebook Clicks – Bringing Bots to Justice

Online advertisers have always been weary of the nature of clicks generated from their online campaigns. Although, unlike Google, Facebook runs advertising on its own site, it doesn’t always guarantee that the are coming from a quality source.

8 October 2012 l Comments (0) l Read more
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