ACHIEVING PROFITABLE SALES ON BLACK FRIDAY
We briefed our client in the Hair and Beauty sector on the potential for Black Friday sales in the heat of summer 2015. The client was a little reluctant to get involved as they did not see it as suitable for their market. However, after careful consideration they decided to promote a Black Friday offer on just one brand over the 24 hours of Black Friday.
This was promoted via email, their website, Organic Search by a dedicated Black Friday Offer page and via AdWords, using a combination of Specific Advertising, Site Extensions, Callouts, targeted products and a Google Merchant Promotion in Google Shopping. This was carefully planned and implemented by Zelst Account Manager, Sophie and our Google Shopping Specialist, Charlie.
The result was our clients best ever day, beating the previous best ever day by more than double. Furthermore, because our client had been able to plan the promotion some time in advance and focused on just one brand, they were able to negotiate exceptional terms, meaning not only record sales but record profits!