Whether you’re creating content for your own business or for your clients, continuously coming up with new and fresh content ideas to keep your readers, followers and fans engaged can be challenging. Crafting a successful content strategy involves the consistent...
A buyer persona (AKA a marketing persona) is a targeted customer profile, based on current or previous customers and external research. The profile should include details such as: Relevant demographics: possible age/life stage/gender/locationLikely occupationDay to...
Anybody working within the digital marketing industry will tell you how competitive the online marketplace is. There are many challenges for your business to overcome, however by using the right types of digital marketing, there is also a lot of scope for growth and...
It’s now just under 2 weeks until our next live event takes place at our offices in Harrogate and after the success of our previous event, we can’t wait to invite you back for our next series of talks. The topic this time is lead generation, covering a number of...
If you’re not familiar with social media the prospect of having to use various platforms for business may seem daunting! However social media can be an incredible tool for generating leads and serious traffic to your website; it’s valuable for businesses of all sizes...
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