A well-researched buyer persona can be instrumental in your overall marketing strategy and helps you to personalise content for ‘real’ people. Having a persona in mind helps you to reach the right people and talk to them in the way they will understand. In...
Trends are something we all follow. Whether that’s in fashion or content, keeping up-to-date with a subject matter which is constantly changing and developing is crucial for staying relevant to your audience. Republishing content is a great way to breathe new life...
What does SERP mean? Search Engine Results Pages (SERP) are the results pages that show up in search engines after a user enters an online query. The architecture of a SERP can be varied based on the searchers choice of terminology, phrasing and intention. However, in...
For those new to the world of SEO and digital marketing, it can be slightly overwhelming, becoming accustomed to all the SEO terminology. You may find yourself asking what is a SERP, what is an SEO campaign? Not to worry, we have put together a glossary of key SEO...
Learn more about the Implications of Falling Search Visibility and 3 Ways to Reverse It to lessen the negative impact on your website and your business. Search visibility (sometimes referred to as SEO visibility or SERP visibility) is a term which is often thrown...
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