by Sophie | Nov 19, 2018 | Content, Digital Strategy, Inbound Marketing, Latest Featured Post, SEO, Sophie
It’s a common problem many digital marketers face when polishing up a website and making it more accessible to search engines. In fact, “29% of pages have duplicate content” based on a recent study carried out by Raven Tools. Although common, it can be difficult to...
by Sophie | Oct 22, 2018 | Content, Digital Marketing Blog, Digital Strategy, SEO, Social Media
What is an infographic? The place where data meets design. An infographic is a powerful communication aid which helps readers digest complex information through an engaging combination of text, images and design. Infographics rely on carefully chosen imagery to help...
by Sophie | Sep 13, 2018 | Google Updates, Inbound Marketing, Latest Featured Post, Sophie
If you ask any SEO worth their salt to describe quality content in two words, chances are their response will be ‘relevant content’ or ‘authoritative content’. When you think about it, this makes perfect sense. Google exists to provide users with the most relevant...
by Sophie | Aug 29, 2018 | Digital Marketing Blog, Digital Marketing News, Latest Featured Post, Sophie
We all want to feel special. Whether that’s being greeted by a cheery hotel receptionist who remembers exactly the type of room you like to stay in or a head waiter who recommends the fish special on today’s menu as he knows how much you enjoy your seafood. So why...
by Sophie | Aug 28, 2018 | Digital Marketing News, Digital Strategy, SEO, Sophie
It can be one of the most frustrating things for any SEO professional to encounter. Yes, you’ve achieved some top level rankings for your target keywords and you’re enjoying a steady stream of traffic into your landing page. However, on closer inspection you find out...
