by Tom | Apr 3, 2019 | Digital Marketing News, Digital Strategy, PPC, Tom, Uncategorised
It’s safe to say that Google Ads currently has the lion’s share of the search engine market. However, Google Ads being the dominant platform for paid marketing doesn’t mean this is the only platform you should invest in. Bing now holds 34% of the search engine...
by Tom | Jan 22, 2019 | Content, Digital Strategy, PPC, SEO
With the continuing growth and development of technology, our everyday life and behaviours are becoming increasingly digital and steadily moving more online. This is particularly evident in online shoppers, with worldwide e-commerce retail sales seeing year on year...
by Tom | Dec 4, 2018 | Digital Marketing Blog, Digital Strategy, GoogleAds, PPC
Google AdWords Budget Allocation Explained Effective budget allocation and how spend is distributed to campaigns within your Google Ads account is a vital factor to how efficient your PPC marketing campaigns are and how well they perform. The first step to...
by Tom | Nov 14, 2018 | Digital Strategy, Google Updates, GoogleAds
Paid advertising is not exactly a battle by any means, however it is very competitive. Different industries are in a constant battle to rank higher than each other and ultimately get in front of potential customers and display their ads in the most effective ways. But...
by Tom | Sep 18, 2018 | Digital Marketing Blog, Google Analytics, GoogleAds, Tom
How to Analyse the Effectiveness of Your Digital Marketing One of the most important elements to digital marketing is the ability to accurately track and record data from marketing campaigns. Google Analytics is a tool that every digital marketer should not only be...
