When first discovering the world of digital marketing, and particularly PPC, initially there can be a lot to learn and get your head around. For people new to the industry and wondering “what is PPC?” the terminology can get very confusing, and discussions between PPC...
Whether advertising through Google Ads or social media, implementing video ads into your marketing strategy can be an effective way to engage audiences and build brand awareness. In addition, increasing competition over Google Ads keywords is driving up the cost of...
The Google display network has a reach of 90% of all internet users and is the world’s largest online display advertising network, expanded across two million sites. This network refers to a large number of websites and apps where advertisers are able to promote their...
It’s safe to say that Google Ads currently has the lion’s share of the search engine market. However, Google Ads being the dominant platform for paid marketing doesn’t mean this is the only platform you should invest in. Bing now holds 34% of the search engine...
With the continuing growth and development of technology, our everyday life and behaviours are becoming increasingly digital and steadily moving more online. This is particularly evident in online shoppers, with worldwide e-commerce retail sales seeing year on year...
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