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Bing Ads Management

Many digital marketers question why use Bing when there’s Google? However Bing’s lower competition provides an opportunity to harvest high ROAS conversions alongside your Google Campaigns. 

Bing is a dark horse in the search engine industry with many advertisers underestimating its ability and overall reach. By tightening and refining your Bing account, your click-through will improve which will lead to a higher rate of possible conversions.

Bing reporting shows trends and statistics each month so you know where to improve to send your Bing account in the right direction.


How does Bing ads management work?

Understanding how to optimise and manage Bing advertising is something which we pride ourselves on. Our Bing accredited professionals will research your current keywords and compare them with other relevant search terms to seek out opportunity and provide clear focus for your account. Once we have structured and detailed keyword list, we will begin creating ads to make sure you stand out from your competitors.

Our research strategies will provide us with key information on your target demographic and allow us to tailor adverts to appeal to those customers. We will monitor your account closely and update and refine where appropriate. Landing pages will be optimised to reduce your bounce rate and conversion tracking will be put into place so we know what works and what doesn’t.


average improvement in click through rate

average return on ad spend (ROAS) ecommerce clients


average increase in conversions for new accounts over last year

“Working with Zelst over these past 12 months has been great. The work they’ve done has helped grow our organic traffic by 50% year on year, and in the last few weeks has seen us rank number one on Google for our target keyword for the first time!

Luke McMullen, Marketing Manager

How we Achieved over 94% Annual Sales Growth through Biddable Media

Read how we developed a viable conversion model for our client in the wig sector and achieved a Return on Ads Spend (ROAS) of over 11 at a cost of sale (COS) of 9.04%.

As well as an annual sales growth of 94%, the increase in google click costs were just 33.65%. 

We call it PPPC or Perfect Pay Per Click: Profitable, Predictable, Planned and Controlled.


Growing Content Case Study

How will Bing ads management help your business thrive?


Campaign Optimisation

Bing Shopping Optimisation offers an excellent opportunity to maximise exposure and reach out to even the least internet-savvy of consumers. Managing your account effectively leads to a more efficient campaign increasing your click-through rate and conversions.

What can you expect from us?

We believe that the best relationships are built on mutual trust, openness and honesty. Zelst only works with one company in any market, so if we work with you, we are totally committed to you and your success.

1. Understanding your roots

We take the time to fully understand your business background, including your brand, market, team and resources.

2. Align with your vision for growth

We make sure we’re on the same page when it comes to your objectives, your ambitions and your timescale for growth.

3. Strategise a paid media strategy for growth

We carefully develop a unique paid media and digital marketing strategy which will help your business to flourish online.

4. Optimise your campaigns to yield results  

We implement your paid media marketing strategy to the highest standard, and consistently adapt it in line with the fast-paced competitor landscape.

let's work together

If you’re passionate about your online business growth, book an appointment.