Digital Remarketing is designed to recapture the attention of customers who came close to converting but for various reasons left the buying process.
Planned, developed and implemented correctly, Remarketing or Retargeting is one of the most effective, efficient and valuable marketing tactics currently available and can achieve the highest rates of Return on Investment (ROI) possible.
With Zelst’s extensive experience, training and expertise, commercial focus and particular set of skills, we can leverage all of your other marketing activities with a high value Digital Remarketing Campaign which will make your ROI rocket!
What is Digital Remarketing?
Digital Remarketing specifically targets people who have already visited your site and are familiar with your business. Perhaps their page crashed, connection failed or they simply became distracted so their intention to buy was compromised.
Digital Remarketing provides a gentle reminder to customers to finish their purchase and return to your website. Digital Remarketing can be used on a range of different platforms such as social media and content platforms. If you often find products or services you are interested in popping up alongside an article or news story you happen to be reading and wondered “how can my computer read my mind” don’t panic- it’s just the psychic power of remarketing.
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Strong Campaign Performance through Digital Remarketing
Firstly, we use your website landing pages to tag a customer’s journey through the buying process, gaining valuable data and insight. From the data that is collected, we can create tailored remarketing lists to achieve your specific advertising goals.
Remarketing ads can include graphics and your logo to increase brand awareness as well as encourage customers to click through to your site. With the help of remarketing lists, we can also create targeted ad copy which will treat customers as individuals instead of using a generic marketing message.
Digital Remarketing campaigns usually have a higher click through rate than conventional display advertising and a much higher conversion rate as the people you are targeting are already familiar with your product or service and are therefore more likely to convert once we’ve given them that little reminder of why they were there in the first place.
If you need assistance with your next Digital Remarketing campaign, let’s start a conversation.
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