Google Ads Management
With Google accounting for over two thirds of overall searches, Google Ads remains the top dog as an advertising vehicle for your business. However, setting up a campaign without effective Google Ads Management will not guarantee success.
When left unattended or in the wrong hands, your Ads account can spend money incredibly easily and burn a hole in your pocket. Google Ads Management is the process of paid search optimisation, continually monitoring your campaigns to reduce wasted budget, increase conversions and optimise ROI.
Managing your account effectively leads to a more efficient campaign increasing your click-through rate and conversions.
If you want to aim higher, improve your companies search position, increase ROI and create a more successful and customer friendly website, the first step is with effective Google Ads Management.
How does Google ads management work?
We know that money doesn’t grow on trees (unfortunately!) so we manage your account to reduce wasted budget. Managing a Google Ads account successfully relies on a well thought-out strategy and researching your account from top to bottom.
We nurture your keyword lists, searching for any trends or opportunities to ensure your product or service will be found. The structure of your account also needs to be in ship-shape so we create tight ad groups and focused campaigns to make sure your account runs smoothly and efficiently.
As a certified Google Partner, we have the knowledge and experience to make sure your Ads account works to its best potential. We want you to rest easy knowing that your account is being carefully monitored by an expert pair of eyes.
average improvement in click through rate
average return on ad spend (ROAS) ecommerce clients
average increase in conversions for new accounts over last year
“Working with Zelst over these past 12 months has been great. The work they’ve done has helped grow our organic traffic by 50% year on year, and in the last few weeks has seen us rank number one on Google for our target keyword for the first time!“
Luke McMullen, Marketing Manager
How we Achieved over 94% Annual Sales Growth through Biddable Media
Read how we developed a viable conversion model for our client in the wig sector and achieved a Return on Ads Spend (ROAS) of over 11 at a cost of sale (COS) of 9.04%.
As well as an annual sales growth of 94%, the increase in google click costs were just 33.65%.
We call it PPPC or Perfect Pay Per Click: Profitable, Predictable, Planned and Controlled.
How will Google ads management help your business thrive?
Google Shopping Optimisation offers an excellent opportunity to maximise exposure and reach out to even the least internet-savvy of consumers. Managing your account effectively leads to a more efficient campaign increasing your click-through rate and conversions.
What can you expect from us?
We believe that the best relationships are built on mutual trust, openness and honesty. Zelst only works with one company in any market, so if we work with you, we are totally committed to you and your success.
1. Understanding your roots
We take the time to fully understand your business background, including your brand, market, team and resources.
2. Align with your vision for growth
We make sure we’re on the same page when it comes to your objectives, your ambitions and your timescale for growth.
3. Strategise a paid media strategy for growth
We carefully develop a unique paid media and digital marketing strategy which will help your business to flourish online.
4. Optimise campaigns to yield results
We implement your paid media marketing strategy to the highest standard, and consistently adapt it in line with the fast-paced competitor landscape.
let's work together
If you’re passionate about your online business growth, book an appointment.