01423 701711

Paid Search Account Optimisation

Paid Search Account Optimisation describes the process of improvement and change to your pay-per-click account, ensuring your budget is being spent in all the right places. If you chuck all your budget into an account which hasn’t been lovingly optimised, you’ll see it disappear very quickly with not alot to show for it – haste makes waste. Your Google Ads or Bings Ads paid search account provides statistics and data which allows and demands consistent monitoring and management to ensure optimum performance. Recruiting expert eyes to monitor your account ensures relevant traffic is driven to your site, you meet your objectives and you achieve a higher return on investment (ROI).

With multiple campaigns, thousands of keywords and numerous ad groups to manage – structure is key. A coherent account structure controls how you want your ads to be triggered and where and when you want them to appear. A well-structured campaign also results in higher quality scores so you can achieve the best results at the lowest price.

Paid Search Account Optimisation is vital in making sure your account is worth its weight in gold. Optimising your account ensures there is low wastage across your campaigns and that you are squeezing every bit of potential from your budget.

Creating a healthy balance of keywords which offer value and volume, together with creative advertising and a boost in brand awareness ensures a growth in online presence from PPC without breaking the budget.

Contact us for Paid Search Account Optimisation.


Average Improvement in Click Through Rate

Average Return on Ad Spend (ROAS) Ecommerce Clients


Average increase in conversions for new accounts over last year.

How does Paid Search Account Optimisation work?

To optimise your account we will first establish your business goals and product focus and use this information to build and structure your campaigns. We will research popular search terms, monitor your high performing keywords and weed out the low performing ones. Knowing which areas are key to focus on will enable us to allocate your budget accordingly.

We get to know your account inside out, managing it on a day to day basis to ensure a canny cash flow. Analysing search terms reports will help us find out exactly what your customers are searching for and give us an insight into potential keywords and directions in which we can take your campaign.

We will remove any waste from your campaign and create a high performing platform for your service to stand proudly on. We have dedicated PPC experts on hand to give your account the time and affection it craves to ensure you are making the most of your budget and delivering the biggest bang for your buck.


PPC (pay per click) advertising is one of the fastest and most reliable ways to get your website found.


Google Shopping Optimisation offers an excellent opportunity to maximise exposure and reach out to even the least internet-savvy of consumers.


Display Advertising is incredibly useful for many businesses. It allows you to reach new, unfound customers and tell them about your product or service.


Digital Remarketing is designed to recapture the attention of customers who came close to converting but for various reasons left the buying process.


Optimising your account ensures there is low wastage across your campaigns and that you are squeezing every bit of potential from your budget.


Managing your account effectively leads to a more efficient campaign increasing your click-through rate and conversions.

Google Partners

Zelst are long term Google Partners, specialised in Search Ads, Mobile and Shopping, with highly trained and experienced Google Certified specialists.

Bing Partners

Zelst are long term Bing Ads Partners, with a team of highly trained and experienced, Bing Certified Professionals.

Facebook Business Ads

Zelst’s highly trained and experienced team of certified professionals will ensure your Facebook and Instagram Campaign will deliver results.

YouTube Advertising

With over 1.9 billion monthly active users and an increasing number of people preferring YouTube over Television, reaching your target audience via video advertising has never been more achievable and affordable. Zelst’s highly trained and experienced team of certified professionals will ensure that your YouTube campaigns get results.

So, what are you waiting for?

Get in touch today to discuss your plans and objectives.

3 + 10 =