PPC campaigns require constant review, optimisation and refinement, that’s a given. However, a PPC audit digs deeper, goes back further and explores every nook and cranny of your account to improve its overall performance.
When you’re crafting creative ads, setting up sitelinks, assigning audiences, reviewing keyword terms and placing bids in your campaigns a “set it and forget it” attitude just won’t do. A PPC audit is a comprehensive analysis of your account and campaigns, to identify any issues which are affecting their performance and expose any areas of potential in your campaign structure, to ensure your budget is being spent in all the right places.
Google Ads is a complex platform which requires regular refinement and optimisation and every choice you make impacts your campaign performance, so it’s important to get it right. A PPC audit highlights areas that require attention and provides information and insight into how customers are reacting to your campaigns.
A comprehensive PPC audit removes wasted spend from your campaign and creates a stronger platform for your service to stand proudly on. Our dedicated team of PPC experts are on hand to give your account the time and affection it craves, so we can make sure you’re getting real value for money.
Typical return on investment (ROI) achieved for our clients.
Average increase in conversions for new accounts over last year
Average Return on Ad Spend (ROAS) Ecommerce Clients
How does a PPC Audit work?
A PPC audit can cover any number of issues and every audit is tailored to the individual goals of each business. First things first, reviewing a search terms report will help us to find out exactly what customers are searching for and if the current keywords which are being used are sparking relevant interest. A search term report also give us an insight into potential keyword opportunities and directions in which you can take your campaign.
We then analyse ad content in greater detail. We review your choice of ads and ad inventory, your extensions and how they are positioned on the page. The content of every advert plays an essential role in grabbing the customer’s attention and enticing them to click through to the desired landing page. That’s why we comb through each and every ad to ensure every heading packs a punch and every call to action speaks to the right customers.
Next we take a seat on every landing page and analyse whether we are getting the experience we expect. Landing pages are vital in the conversion process as nobody wants to feel tricked into visiting a page they didn’t want to. We will analyse the picture quality, quantity and quality of content which appears on the page and the relevancy of that content to the ads you have created.
We will review your audience targeting, your bid startegy and bid modifiers, your granualar and account level quality scores; Budget Optimisation; Return on Ad Spend (ROAS); Audience, Location, Demographic and Device Targeting, Biddable Media Channel Strategy and a range of other factors that all have a dramatic effect on the effectiveness and efficiency of your Google Ads or Bing Ads account.
Facebook Business Ads
Zelst’s highly trained and experienced team of certified professionals will ensure your Facebook and Instagram Campaign will deliver results.
With over 1.9 billion monthly active users and an increasing number of people preferring YouTube over Television, reaching your target audience via video advertising has never been more achievable and affordable. Zelst’s highly trained and experienced team of certified professionals will ensure that your YouTube campaigns get results.
Featured Case Studies
Take a look at some brief examples of our work. For more detailed NDA covered case studies, please get in touch.
How Zelst Have Delivered a Return on Ads Spend (ROAS) of over 11 for our Health & Beauty ecommerce client and achieved over 94% Annual Sales Growth through Pay Per Click/Biddable Media.
How we created a 1,121% uplift in daily sales for our Health & Beauty Client and achieved record sales and profitability with an Integrated Search, Content, Social, Email and Paid Campaign for Black Friday
How we grew our travel client’s organic traffic by 23,753%, improved Domain Authority by 325%, Search Visibility by 783% and captured over 30 page 1 rankings in just 1 year.
So, what are you waiting for?
Get in touch today to discuss your plans and objectives.