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Biddable Media Strategist

Full Time Position (37.5 Hours)

Based at our offices in central Harrogate, North Yorkshire.

Zelst is a leading digital marketing agency and proud to be one of the longest established and experienced agencies in the North of England. Due to the continued growth of our agency, our Paid Search team is expanding and we are on the lookout for an experienced Biddable Media Strategist to join our team.

*Strictly no recruitment agencies please.

The role

Biddable Media Strategists are responsible for the day-to-day management of paid advertising campaigns which can include paid search, display and paid social advertising strategies across both B2B and B2C business. They are typically responsible for developing, implementing and optimising paid media channels to meet and exceed clients’ KPI’s and their digital growth goals.

Biddable Media Strategists have commercial acumen and confidence with numerical data which helps drive the growth and success of online businesses. Their role is an integral part of the development and management of the overall digital strategy. Biddable Media Strategists are comfortable communicating strategies both internally and externally, with a professional and authoritative conversation style.

 

Key responsibilities

  • Support the paid media team to deliver high quality search ads, shopping ads, display ads and paid social media campaigns for a wide range of clients
  • Create PPC ad copy and paid social copy
  • Undertake thorough campaign analysis
  • Deliver paid media reports to senior team members
  • Managing and implementing campaign tasks with a high attention to detail with support from senior team members
  • Develop a deep knowledge of your client’s paid landscape; understand their challenges, what the key opportunities for growth are and develop the role Biddable/Paid Media plays in their marketing activity to achieve optimum results and ROI
  • Daily checks on campaigns and management of the budgets
  • Communicate effectively with clients and attend regular meetings
  • Ensure clients goals and objectives are achieved and communicated effectively to the client
  • Communicate campaign progress, results and key metrics to widers team members
  • Meet regularly with Google, Microsoft, Facebook and other paid media channel representatives
  • Keep up to date with industry news and updates to ensure you are delivering the best possible ads to your audiences.
  • Continual personal development and progression through independent training
  • Be part of new business development and pitches

 

Requirements

  • At least 1 years’ experience in a paid media role working with Google Ads and paid social media channels
  • In-date Google Ads certifications and Microsoft certifications
  • Working knowledge of Google Analytics and Google Tag Manager
  • Paid social media experience with Facebook, Instagram, Pinterest adn LinkedIn
  • Experience working at an agency managing multiple paid media accounts
  • Strong drive to continually learn and develop
  • Experience in managing client budgets
  • Highly efficient in Excel and PowerPoint
  • Confident communicator
  • Strong attention to detail and demonstrable ability to work to tight deadlines
  • The ability to dissect data, identify trends, and spot opportunities

 

Benefits of working at Zelst

  • Work for one of the most established and experienced agencies in the North of England offering job security
  • Zelst is a long standing Google Partner and Microsoft Partner with the additional development benefits this entails
  • Company bonus scheme
  • Option to work from home two days a week
  • Pension scheme
  • Allocated time every month for personal development and training
  • Follow a training program of virtual learning and practical learning delivered to you by our specialists
  • Opportunities to attend industry events and conferences
  • Ample holiday allowance, including an extra day of annual leave for your birthday and the opportunity for more days off with our ‘achievement of the week’ incentive
  • Free parking
  • A 5-minute walk from the train station, bus station and Harrogate town centre
  • Our office dog Pongo is always around for play and a cuddle
Is this role for you?
Simply apply online with your CV and a cover letter explaining why you’d be a great fit for the role and working at Zelst.
Click or drag a file to this area to upload.