The latest industry insights from a passionate bunch of specialists who live and breathe digital.
Sharing our knowledge, exploring the latest digital trends and celebrating the work and people behind the screens.
Using User Generated Content: How to Turn Your Customers into Your Promoters
Using user generated content is the best way to turn your customers into your promoters. The 21st-century consumer has come to expect recent reviews and high-quality customer product photos at each stage of the buyer’s journey. Therefore, working user generated...
The Importance of Context in Content Marketing
Content marketing and optimisation are often misunderstood as simply, ‘good writing’. However, a successful content strategy understands the importance of context with every content campaign. Context is key to understand Google’s latest algorithms, the thought process...
Understanding Common HTTP Errors
Understanding common HTTP errors is important for a happy and healthy website. Websites are made up of URLs, so it's important to ensure that all of your URLs are working properly for optimum website health. In this post, we're going to walk you through the most...
How to Brainstorm for New Blog Content Ideas
Every writer knows the feeling of being at a total loss for the next best idea. Writer’s block can come in many forms, especially at the ideation stage, explaining why many of us often struggle with brainstorming new blog content ideas. And, in the world of blogging,...
What is Google Discover and Why Do You Need It?
For the past few months, we’ve seen a significant increase in traffic from Discover for a number of our clients. In this article, we are taking a closer look at what Google Discover is, why it’s different from Search, why it needs to be treated differently, and why it should form an important part of your search and content strategy.
How to Write SEO Friendly Content
Content must be written not only for the reader but also for search engines. The content you write should be relevant and informative to the reader but also easily digestible and appealing to search engines. Striking a balance can sometimes feel hard when you are...
7 Free Marketing Tools We Use Every Day
Digital marketing covers such a broad spectrum of activity that it’s very difficult to stay on top without the help of tools and apps. Time is money and marketing software helps to get the job done much more quickly than if you tried to do it manually. Thankfully,...
What is On-Page SEO and Why is it Important?
On-page SEO is an important part of your SEO and content strategy. Regularly reviewing your website page and blog rankings will help you identify where to focus your on-page optimisation efforts. However, knowing what changes to make to these pages...
5 Tips for Watertight Proofreading
Proofreading your own writing is a vital skill for any writer. It’s the final stage of the writing process and consists of fixing spelling mistakes, grammatical errors and formatting issues. And, although tempting, you shouldn’t solely rely on your online spellchecker...
Zelst Clients’ PPC Performance During the Covid-19 Pandemic
Successful Online Strategies During Covid-19 During the unprecedented times of Covid-19, economic and business uncertainty has peaked at its highest point since the 2008 recession, both in B2B and B2C. One certainty that has become clear is that an online strategy,...
Why You Should be Using Pinterest for Business
If you’re not using Pinterest for business you could be missing out on a valuable marketing opportunity. But isn’t Pinterest just for interior design and wardrobe inspiration? My target audience isn’t on there! We can see why you might think so, but we invite you to...
How to Disavow Bad Backlinks by Creating a Disavow File
What To Do when Bad Backlinks Negatively Affect Your Site's Search Engine Performance Backlinks are often referred to as one of the most important factors of SEO. Having authoritative links from relevant websites is crucial for good SEO performance. However, not all...
Green Shoots of Recovery in the Spring of Coronavirus
The Covid-19 pandemic has affected all sorts of businesses and affected them significantly. Here at Zelst we saw massive declines in search volumes and search traffic across virtually all of our clients in March, as the world’s attention was focused on other matters....
Why You Should Be Repurposing Content
When it comes to creating quality content, you don’t always have to brainstorm brand new ideas. Oftentimes, you already have some superb pieces of content published that can be refreshed and repackaged for different platforms or audiences. This is called repurposing...
The Truth About Guest Blogging and SEO
Guest blogging for SEO value has been much debated since Matt Cutts pronounced it dead in his article The decay and fall of guest blogging for SEO, back in 2014. However, guest blogging remains a common SEO strategy for many businesses, generating...
8 Ways Web Design and Content Affect Website Bounce Rate
Website Bounce Rate Explained You may be familiar with the term, ‘bounce rate’, but if you’re unsure of the website bounce rate meaning, let’s break it down. Visualise someone visiting your site and end up bouncing away from your webpage (via the X in the corner or...
Free Google Shopping Ads – How You can Benefit
Google Announced that they are launching Free Google Shopping Ads in the US from the end of April. We suspect that they will shortly be available in the UK. Find out how you could benefit from Free Google Shopping Ads.
7 SEO Best Practices that are Fundamental in 2020
As an SEO in 2020 it is crucial to be up to date with what is going on in the search industry, what is still relevant and what is not so, what things you must do and what tricks you should avoid. This informative guide examines the 7 SEO best practices that are...
How to Create a Blog Content Plan in 7 Steps
Blogs are a powerful digital marketing tool: they provide useful content for your audience, build brand awareness, establish your business as authoritative and boost your online visibility. By establishing a thorough and effective blog content strategy, you will be...
What does SERP mean and what exactly are SERP Features?
What does SERP mean? Search Engine Results Pages (SERP) are the results pages that show up in search engines after a user enters an online query. The architecture of a SERP can be varied based on the searchers choice of terminology, phrasing and intention. However, in...
How We Can Help You Through the Coronavirus Crisis
Right now, it’s now more important than ever to be seen and get found by the people that matter most to you. Find out how Zelst is helping its clients through the Covid-19 Crisis.
10 Effective eCommerce Reactive Marketing Examples
While businesses are in a mad scrum for online visibility after closing their doors on the high street, getting ahead of the curve has never been more important. This is where reactive marketing comes in. You may have heard the term, ‘reactive marketing’, before and...
How to be Seen Online During COVID-19
You can't ignore the impact COVID-19 is having on the economy worldwide. As such, businesses are facing challenging decisions on maintaining their online presence in a world which is currently dominated by Coronavirus. Econsultancy’s stats roundup states that “62% of...
9 Working From Home Tips from a Temporarily Remote Digital Marketing Agency
Due to the tighter restrictions put in place by the Prime Minister in response to Covid-19, enforcing remote working where possible, Zelst is currently (and temporarily) a remote digital marketing agency. In light of this, we thought it would be good to share our...
What is Position Zero and 3 Ways to Capture It
It’s no secret that to be visible online, you need to be aiming for that number one spot in search. However since the arrival of featured snippets back in 2014, the SEO game has changed. Position Zero is the coveted spot...
Search Intent-Based Keyword Strategy
Keyword Strategy and the Keyword research behind it is more than simply identifying a range of keyword terms that people are searching for and which you’d like to rank for. A Keyword strategy is about identifying every term in which you need to be seen and can get...
Simple Steps to Creating a Pillar Content Strategy
You may have heard the term pillar page or pillar content thrown around a lot during content strategy meetings. Although it’s a term that most content marketers are familiar with, the method for creating a successful pillar content strategy is much more unfamiliar,...
Five of the Best Ways to Use Canva for Business
What they say rings true – content is king – and what piece of content is complete without eye-catching imagery to accompany it? Content that incorporates visuals is better received by users. It may feel impossible to keep up with the quality and calibre of visual...
2019 Organic and Paid Growth Highlights at Zelst
It’s already been a busy start to the year at Zelst, but we wanted to take a moment to recognise our fantastic clients and the growth we have helped them achieve over the past year. Looking Back on another Year of Growth with Zelst Of course, each year brings its own...
Creating a Buyer Persona in 4 Easy Steps
A well-researched buyer persona can be instrumental in your overall marketing strategy and helps you to personalise content for 'real' people. Having a persona in mind helps you to reach the right people and talk to them in the way they will understand. In this step...
Four Ways to Improve Page Speed and Why it Matters
While keyword placement springs to mind when conducting on-page optimisation, an often overlooked but a crucial factor is page speed optimisation. In reality, page speed and SEO come hand in hand, According to Google, 53% of users will abandon a page if the load time...
Breathe New Life into your Content with Republishing
Trends are something we all follow. Whether that’s in fashion or content, keeping up-to-date with a subject matter which is constantly changing and developing is crucial for staying relevant to your audience. Republishing content is a great way to breathe new life...
What Can I do to Get Fake Online Reviews Removed?
Getting bad or 1* reviews for your business online can be extremely stressful and frustrating, particularly when you know that they’re fake customer reviews being posted, as the reviewer has never been a client of yours or never even approached your company. The good...
The Zelst Glossary of SEO Key Terms
For those new to the world of SEO and digital marketing, it can be slightly overwhelming, becoming accustomed to all the SEO terminology. You may find yourself asking what is a SERP, what is an SEO campaign? Not to worry, we have put together a glossary of key SEO...
The Implications of Falling Search Visibility and 3 Ways to Reverse It
Learn more about the Implications of Falling Search Visibility and 3 Ways to Reverse It to lessen the negative impact on your website and your business. Search visibility (sometimes referred to as SEO visibility or SERP visibility) is a term which is often thrown...
Lead Form Google Ad Extensions
Google Ad Extensions New Update Google has recently started testing a new type of ad extension by introducing lead form extensions for search campaigns. This new type of Google Ad Extension is designed for businesses to generate new leads by obtaining necessary...