The Zelst Digital Marketing Blog: the latest industry insights from a passionate bunch of specialists who live and breathe digital.
Sharing our knowledge, exploring the latest digital trends and celebrating the work and people behind the screens.
The Google Ads Kick-Ass Guide to Black Friday
With Black Friday (Friday 26th November 2021) and Cyber Monday (Monday 29th November 2021) just around the corner, your Google Ads account and all of your campaigns must be in tip-top shape. So get an early start, and set your campaigns up for success today with...
Exciting Company Growth at Zelst
It's been a big year here at Zelst! Despite a turbulent 18 months for many businesses, we've been fortunate enough to grow our team and become involved in even bigger projects. This is all thanks to securing a number of amazing new clients, whilst continuing to help...
Why is Quality Content Important for SEO?
If you work in digital marketing in any capacity, you've probably heard the phrase 'content is king', but we feel it's often misused. In this post, we're going to explore why high-quality content is important for SEO and your audience. We'll also look at how you can...
Strange Mobile Usability Issues Reports
In recent years, one of the benefits of the Google Search Console has been increased communication from Google and the notification of issues that might affect a site’s performance by email. However, one of the drawbacks of this can be that some of these messages can...
In-house Marketing vs Agency | Pros and Cons of Outsourced Marketing
It’s a battle many businesses contend with when looking for the right digital strategy to improve visibility and sales – doing in-house marketing or outsourcing their marketing to an agency. Choosing between in-house vs agency marketing can be challenging, and there...
How to Improve Your Business’ Instagram Accessibility for Visually Impaired Users
Instagram has over 1 billion active users worldwide and many brand’s want to capitalise on this powerful, free-to-use marketing tool – and they’re quite right to. Your business’ Instagram account is a hub for your company and should reflect your brand’s voice and...
Print vs Digital: Why Online Content is so Important
The argument of print vs digital content gets more heated every year. Print isn’t dead yet – although it is on an annual decline – and it can still prove to be a profitable source of customers for some industries. However, online content has many advantages over print...
Everything You Need To Know About Social Media Influencer Marketing
Social media influencer marketing is another form of Digital PR and should be treated with the same respect as all other marketing functions. Influencers are not merely marketing tools; they are social relationship assets with which brands can collaborate to achieve marketing objectives.
Different Types of Digital Marketing Agencies Explained
If you’ve decided that your business will benefit more from outsourcing its digital marketing than doing it in-house – see our blog post on in-house vs outsourced marketing if you’re still not sure – the next step is to figure out what type of digital marketing agency...
19 Major Google Shopping Problems
How to Tell if Your Google Shopping Campaign is in Trouble. We look at 16 of the Biggest Google Shopping Problems That We See Nearly Every Day. Check it out.
Page Title Update Confirmed by Google
Google have confirmed that changes seen in SERP titles is new system of generating page titles based on what they think page is about, regardless of query.
How to Promote Music Through Social Media Music Marketing
Social media promotion for musicians is crucial for gaining exposure. Read this post to learn how to promote your music through social media music marketing.
A Guide to the Google Page Experience/Core Web Vitals Update
A background Guide to Google Page Experience/Core Web Vitals Update. A long read on understanding Google Page Experience and its impact on your site.
Effective eCommerce Reactive Marketing Examples
What is Reactive Marketing? Reactive marketing refers to campaigns, adverts or social media marketing posts that are responsive and relatively unexpected or sudden. It is the opposite of a proactive marketing strategy, where a brand plans ahead for events or holidays...
How to Convert Instagram Followers into Sales
Instagram is quickly becoming one of the most-used social media platforms for businesses. Whilst the platform used to be solely for sharing photos, a recent announcement that “we’re no longer just a square photo-sharing app” demonstrates their change in focus toward...
How to Improve Your Business’ TikTok Accessibility for Hearing Impaired Users
The mobile social media platform TikTok has soared in popularity over the last few years. Total UK users are expected to reach 14.8 million individuals in 2022, which is a 200% increase in users from 2019. So, if you aren’t utilising TikTok as part of your social...
How to Respond to Negative Reviews
When considering how to respond to negative reviews, it’s worth bearing in mind that it's not the review itself that says a lot about a business. It’s the business's response to the review that speaks volumes. Of course there are also cases where customers leave...
20 Best Social Media Marketing Tips for Businesses
The power of social media is showing no sign of slowing down, so it’s understandable that businesses of all sizes want to keep up with the best social media marketing tips. As most companies know, just having a social media presence isn’t enough. Typically, the more...
Ten Instagrammable Places in Harrogate
There’s an abundance of Instagrammable places in Harrogate, a beautiful spa town in North Yorkshire best known for its combination of fashionable bars, charming buildings, and greenery. Our Zelst office is located in the heart of Harrogate, and our team have pulled...
Are Google Images Free to Use?
Every online marketer worth their salt understands the importance of having decent imagery on their websites, blogs and social media. Google Images is free to use and you can find almost any image you can think of. The Digital Age has brought about a culture of image...
19 Inspiring Ways to Generate Content Ideas
Creativity and ideas are two of the key contributors to valuable and effective content, but what happens when writer's block hits and it feels like you've forgotten how to generate content ideas? This blog post looks at seventeen ways to refuel your content strategy...
How to Stop the Wrong Page Ranking for Your Target Keyword
Having the wrong page ranking for a keyword can be one of the most frustrating things for any SEO professional to encounter. Yes, you’ve achieved some top-level rankings for your target keywords, and you’re enjoying a steady stream of traffic into your landing page....
How to Share Content and Get Others to Share Yours
Whether you’re creating content for your own business or your clients, continuously coming up with new and fresh content ideas to keep your readers, followers and fans engaging and sharing can be challenging. Crafting a successful content strategy involves the...
Content Marketing Glossary
Whether you’re new to content marketing or just need a refresher, we’ve put together a content marketing glossary with some of the most important terms that you should know to make effective, relevant content. A Analytics Analytics is the measure of how your content...
5 Benefits of Work Experience for Students
For many students, choosing the right career after university can be confusing and incredibly daunting. With assignments and dissertations rightly taking precedence for many third year students, securing employment straight after university can be tough. Work...
Ultimate Guide to Creating Buyer Personas
Knowing how to create a buyer persona (AKA a marketing persona) is great for building an accurate picture of your target market and defining the tone and messaging you want to convey in your online content. We have compiled this guide to explain what a buyer persona...
The Best Places for Lunch in Harrogate
Whether you’re in Harrogate for a day trip or looking for some inspiration for lunch at work, places for lunch in Harrogate are abundant in their offerings. From well-known local businesses to little hidden treasures, at Zelst, we’re so lucky to be surrounded by many...
How to Prepare a Case Study in 5 Simple Steps
It’s no secret that case studies help businesses convert leads and therefore, it’s a no-brainer they have to be part of your marketing strategy. Customers nowadays have much higher expectations compared with previous years. It’s simply not enough to introduce yourself...
Jobhunting During Lockdown: A Success Story
Every year the number of graduates in the UK is rising and with it comes a job market flooded with new graduates looking for work and graduate learning positions. I graduated from the University of Leeds with a 2:1 degree in English Literature in 2019 and entered into...
PPC Terms Explained | The Ultimate PPC Glossary
When first discovering the world of digital marketing, particularly PPC, there can be a lot to learn. For people new to the industry and wondering, “what is PPC?” the terminology can get very confusing, and discussions between PPC specialists can often leave you...
7 Game-Changing Ways to Use Google Trends for SEO
Google Trends is a powerful platform often underutilised by search marketers. However, using Google Trends for SEO is a must if you are to plug into the topics that matter to your target customer. In this blog post, we’ll cover seven game-changing ways to amplify your...
15 Easy SEO Wins to Outrank Your Competitors on Google
Search engine optimisation strategy is a long game, requiring the right resources, technical expertise and know-how. However, there are a few easy SEO wins that you can implement to improve your ranking on Google. These short-term strategies will help you fulfil...
How to Use Headings for SEO
Headings and SEO go hand in hand. While heading tags are not a direct ranking factor on Google, optimising your headings for SEO can improve your SERP visibility and help you target relevant visitors. Utilising headings on your webpages or in your content helps you to...
Facebook Ads and the Impact of iOS 14
Within the Digital Marketing space, there has been a lot of talk around the impact of Apple’s iOS 14 update and how it’s going to affect Facebook Advertising. Effectively, the latest iOS update will include new informational content featured within the app...
Full-service Agency vs Specialist Agency in Digital Marketing
When choosing a digital marketing agency or partner, a common dilemma is whether to select specialist agencies to handle each area or to choose one full-service agency and have all your marketing under one roof. In this simple breakdown, we review the benefits of a...
2021 Social Media Trends Every Marketer Needs to Know
There’s no denying that social media is bigger than ever before as more people flock to the most popular platforms, becoming more creative with what they share and becoming more selective with what they’re engaging with. This puts us in an ideal position to predict...