The latest industry insights from a passionate bunch of specialists who live and breathe digital.

Sharing our knowledge, exploring the latest digital trends and celebrating the work and people behind the screens.

How to Respond to Negative Reviews
How to Respond to Negative Reviews

When considering how to respond to negative reviews, it’s worth bearing in mind that it's not the review itself that says a lot about a business. It’s the business's response to the review that speaks volumes. Of course there are also cases where customers leave...

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20 Best Social Media Marketing Tips for Businesses
20 Best Social Media Marketing Tips for Businesses

The power of social media is showing no sign of slowing down, so it’s understandable that businesses of all sizes want to keep up with the best social media marketing tips. As most companies know, just having a social media presence isn’t enough. Typically, the more...

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Ten Instagrammable Places in Harrogate
Ten Instagrammable Places in Harrogate

There’s an abundance of Instagrammable places in Harrogate, a beautiful spa town in North Yorkshire best known for its combination of fashionable bars, charming buildings, and greenery. Our Zelst office is located in the heart of Harrogate, and our team have pulled...

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Are Google Images Free to Use?
Are Google Images Free to Use?

Every online marketer worth their salt understands the importance of having decent imagery on their websites, blogs and social media. Google Images is free to use and you can find almost any image you can think of. The Digital Age has brought about a culture of image...

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How to Generate Content Ideas
How to Generate Content Ideas

Creativity and ideas are two of the key contributors to valuable and effective content, but what happens when writer's block hits and it feels like you've forgotten how to generate content ideas? This blog post looks at seventeen ways to refuel your content strategy...

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How to Share Content and Get Others to Share Yours
How to Share Content and Get Others to Share Yours

Whether you’re creating content for your own business or your clients, continuously coming up with new and fresh content ideas to keep your readers, followers and fans engaging and sharing can be challenging. Crafting a successful content strategy involves the...

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Content Marketing Glossary
Content Marketing Glossary

Whether you’re new to content marketing or just need a refresher, we’ve put together a content marketing glossary with some of the most important terms that you should know to make effective, relevant content. A Analytics Analytics is the measure of how your content...

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5 Benefits of Work Experience for Students
5 Benefits of Work Experience for Students

For many students, choosing the right career after university can be confusing and incredibly daunting. With assignments and dissertations rightly taking precedence for many third year students, securing employment straight after university can be tough. Work...

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Ultimate Guide to Creating Buyer Personas
Ultimate Guide to Creating Buyer Personas

Knowing how to create a buyer persona (AKA a marketing persona) is great for building an accurate picture of your target market and defining the tone and messaging you want to convey in your online content. We have compiled this guide to explain what a buyer persona...

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The Best Places for Lunch in Harrogate
The Best Places for Lunch in Harrogate

Whether you’re in Harrogate for a day trip or looking for some inspiration for lunch at work, places for lunch in Harrogate are abundant in their offerings. From well-known local businesses to little hidden treasures, at Zelst, we’re so lucky to be surrounded by many...

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How to Prepare a Case Study in 5 Simple Steps
How to Prepare a Case Study in 5 Simple Steps

It’s no secret that case studies help businesses convert leads and therefore, it’s a no-brainer they have to be part of your marketing strategy. Customers nowadays have much higher expectations compared with previous years. It’s simply not enough to introduce yourself...

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Jobhunting During Lockdown: A Success Story
Jobhunting During Lockdown: A Success Story

Every year the number of graduates in the UK is rising and with it comes a job market flooded with new graduates looking for work and graduate learning positions. I graduated from the University of Leeds with a 2:1 degree in English Literature in 2019 and entered into...

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7 Game-Changing Ways to Use Google Trends for SEO
7 Game-Changing Ways to Use Google Trends for SEO

Google Trends is a powerful platform often underutilised by search marketers. However, using Google Trends for SEO is a must if you are to plug into the topics that matter to your target customer. In this blog post, we’ll cover seven game-changing ways to amplify your...

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How to Use Headings for SEO
How to Use Headings for SEO

Headings and SEO go hand in hand. While heading tags are not a direct ranking factor on Google, optimising your headings for SEO can improve your SERP visibility and help you target relevant visitors. Utilising headings on your webpages or in your content helps you to...

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Facebook Ads and the Impact of iOS 14
Facebook Ads and the Impact of iOS 14

Within the Digital Marketing space, there has been a lot of talk around the impact of Apple’s iOS 14 update and how it’s going to affect Facebook Advertising.  Effectively, the latest iOS update will include new informational content featured within the app...

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2021 Social Media Trends Every Marketer Needs to Know
2021 Social Media Trends Every Marketer Needs to Know

There’s no denying that social media is bigger than ever before as more people flock to the most popular platforms, becoming more creative with what they share and becoming more selective with what they’re engaging with. This puts us in an ideal position to predict...

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12 SEO Trends for 2021
12 SEO Trends for 2021

As a digital marketing agency, we've sat in the front row watching evolving SEO trends for the last 15 years. Following the rollercoaster year of 2020, complete with three Google core updates, the importance of technical optimisation and the creation of relevant,...

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The Google Core Update December 2020
The Google Core Update December 2020

The Google core update December 2020 was announced via Twitter on December 3rd 2020 with just a few hours to go before roll-out, causing quite the stir in the SEO community. Following two other updates in January and May, this update’s timing was unusual, right before...

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Republishing Content: Breathe New Life Into Your Copy
Republishing Content: Breathe New Life Into Your Copy

Whether it's fashion or content, trends are something we all follow. Keeping up-to-date with a subject matter which is constantly changing and developing is crucial for staying relevant to your audience. Republishing content is a great way to breathe new life into...

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4 Simple Steps to Creating a Pillar Content Strategy
4 Simple Steps to Creating a Pillar Content Strategy

You may have heard the term pillar content thrown around a lot during content strategy meetings. Although it's a term that most content marketers are familiar with, the method for creating a successful pillar content strategy is much more unfamiliar which is why we...

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The SEO Migration Guide
The SEO Migration Guide

From our extensive experience of migrating websites, we have compiled this SEO Migration Guide Checklist, covering the main issues to consider before starting to, or even thinking about, moving a website.

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How to Create Relevant Content in 10 Steps
How to Create Relevant Content in 10 Steps

If you ask any SEO worth their salt to describe quality content in two words, chances are their response will be 'relevant content' or 'authoritative content'. When you think about it, this makes perfect sense. Google exists to provide users with the most relevant...

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How to Optimise for Featured Snippets
How to Optimise for Featured Snippets

A featured snippet, previously known as position zero on Google, is a piece of information that usually appears at the top of the search engine results page (SERP). The purpose of a featured snippet, and other SERP features, is to provide short, relevant answers to a...

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Why are Backlinks Important in SEO?
Why are Backlinks Important in SEO?

Backlinks are created when one website links to another. Backlinks are important in SEO because they allow your content and technical SEO efforts to be found, and pushed even further up the SERP rankings than they already sit. Good backlinks are important to SEO...

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What Can I Do to Get Fake Online Reviews Removed?
What Can I Do to Get Fake Online Reviews Removed?

Getting fake online reviews for your business can be extremely stressful and frustrating, particularly when you know that the reviewer has never been a client of yours or has never even approached your company. The good news is...

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Black Friday: Eight Things to Think About
Black Friday: Eight Things to Think About

Although originally an American tradition, Black Friday was introduced to Britain by Amazon in 2010. This sales extravaganza soon took the UK by storm, and having realised the enormous potential of this day, the majority of UK businesses now partake in the Black...

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How Much Should You Spend on Google Ads this Christmas?
How Much Should You Spend on Google Ads this Christmas?

What We’re Advising Ecommerce Clients to Do This November and December Even before this Saturday’s announcement about the 4-week lockdown starting from Thursday 5th November, we’ve been expecting November ecommerce sales to break all records. The closure of...

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How to Compete with Big Companies using SEO
How to Compete with Big Companies using SEO

How do small companies compete with bigger rivals? It’s a commonly asked question by smaller businesses who are trying to remain competitive in an ever changing market. We discuss how you can use SEO to help level the playing field with your larger, deeper-pocketed...

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