The latest industry insights from a passionate bunch of specialists who live and breathe digital.

Sharing our knowledge, exploring the latest digital trends and celebrating the work and people behind the screens.

How to Brainstorm for New Blog Content Ideas
How to Brainstorm for New Blog Content Ideas

Every writer knows the feeling of being at a total loss for the next best idea. Writer’s block can come in many forms, especially at the ideation stage, explaining why many of us often struggle with brainstorming new blog content ideas. And, in the world of blogging,...

read more
What is Google Discover and Why Do You Need It?
What is Google Discover and Why Do You Need It?

For the past few months, we’ve seen a significant increase in traffic from Discover for a number of our clients. In this article, we are taking a closer look at what Google Discover is, why it’s different from Search, why it needs to be treated differently, and why it should form an important part of your search and content strategy.

read more
How to Write SEO Friendly Content
How to Write SEO Friendly Content

Content must be written not only for the reader but also for search engines. The content you write should be relevant and informative to the reader but also easily digestible and appealing to search engines. Striking a balance can sometimes feel hard when you are...

read more
7 Free Marketing Tools We Use Every Day
7 Free Marketing Tools We Use Every Day

Digital marketing covers such a broad spectrum of activity that it’s very difficult to stay on top without the help of tools and apps. Time is money and marketing software helps to get the job done much more quickly than if you tried to do it manually. Thankfully,...

read more
What is On-Page SEO and Why is it Important?
What is On-Page SEO and Why is it Important?

On-page SEO is an important part of your SEO and content strategy. Regularly reviewing your website page and blog rankings will help you identify where to focus your on-page optimisation efforts. However, knowing what changes to make to these pages...

read more
5 Tips for Watertight Proofreading
5 Tips for Watertight Proofreading

Proofreading your own writing is a vital skill for any writer. It’s the final stage of the writing process and consists of fixing spelling mistakes, grammatical errors and formatting issues. And, although tempting, you shouldn’t solely rely on your online spellchecker...

read more
Why You Should be Using Pinterest for Business
Why You Should be Using Pinterest for Business

If you’re not using Pinterest for business you could be missing out on a valuable marketing opportunity. But isn’t Pinterest just for interior design and wardrobe inspiration? My target audience isn’t on there! We can see why you might think so, but we invite you to...

read more
How to Disavow Bad Backlinks by Creating a Disavow File
How to Disavow Bad Backlinks by Creating a Disavow File

What To Do when Bad Backlinks Negatively Affect Your Site's Search Engine Performance Backlinks are often referred to as one of the most important factors of SEO.  Having authoritative links from relevant websites is crucial for good SEO performance. However, not all...

read more
Green Shoots of Recovery in the Spring of Coronavirus
Green Shoots of Recovery in the Spring of Coronavirus

The Covid-19 pandemic has affected all sorts of businesses and affected them significantly. Here at Zelst we saw massive declines in search volumes and search traffic across virtually all of our clients in March, as the world’s attention was focused on other matters....

read more
Why You Should Be Repurposing Content
Why You Should Be Repurposing Content

When it comes to creating quality content, you don’t always have to brainstorm brand new ideas. Oftentimes, you already have some superb pieces of content published that can be refreshed and repackaged for different platforms or audiences. This is called repurposing...

read more
The Truth About Guest Blogging and SEO
The Truth About Guest Blogging and SEO

Guest blogging for SEO value has been much debated since Matt Cutts pronounced it dead in his article The decay and fall of guest blogging for SEO, back in 2014. However, guest blogging remains a common SEO strategy for many businesses, generating...

read more
8 Ways Web Design and Content Affect Website Bounce Rate
8 Ways Web Design and Content Affect Website Bounce Rate

Website Bounce Rate Explained You may be familiar with the term, ‘bounce rate’, but if you’re unsure of the website bounce rate meaning, let’s break it down. Visualise someone visiting your site and end up bouncing away from your webpage (via the X in the corner or...

read more
7 SEO Best Practices that are Fundamental in 2020
7 SEO Best Practices that are Fundamental in 2020

As an SEO in 2020 it is crucial to be up to date with what is going on in the search industry, what is still relevant and what is not so, what things you must do and what tricks you should avoid. This informative guide examines the 7 SEO best practices that are...

read more
How to Create a Blog Content Plan in 7 Steps
How to Create a Blog Content Plan in 7 Steps

Blogs are a powerful digital marketing tool: they provide useful content for your audience, build brand awareness, establish your business as authoritative and boost your online visibility. By establishing a thorough and effective blog content strategy, you will be...

read more
What does SERP mean and what exactly are SERP Features?
What does SERP mean and what exactly are SERP Features?

What does SERP mean? Search Engine Results Pages (SERP) are the results pages that show up in search engines after a user enters an online query. The architecture of a SERP can be varied based on the searchers choice of terminology, phrasing and intention. However, in...

read more
10 Effective eCommerce Reactive Marketing Examples
10 Effective eCommerce Reactive Marketing Examples

While businesses are in a mad scrum for online visibility after closing their doors on the high street, getting ahead of the curve has never been more important. This is where reactive marketing comes in. You may have heard the term, ‘reactive marketing’, before and...

read more
How to be Seen Online During COVID-19
How to be Seen Online During COVID-19

You can't ignore the impact COVID-19 is having on the economy worldwide. As such, businesses are facing challenging decisions on maintaining their online presence in a world which is currently dominated by Coronavirus. Econsultancy’s stats roundup states that “62% of...

read more
What is Position Zero and 3 Ways to Capture It
What is Position Zero and 3 Ways to Capture It

It’s no secret that to be visible online, you need to be aiming for that number one spot in search. However since the arrival of featured snippets back in 2014, the SEO game has changed. Position Zero is the coveted spot...

read more
Search Intent-Based Keyword Strategy
Search Intent-Based Keyword Strategy

Keyword Strategy and the Keyword research behind it is more than simply identifying a range of keyword terms that people are searching for and which you’d like to rank for. A Keyword strategy is about identifying every term in which you need to be seen and can get...

read more
Simple Steps to Creating a Pillar Content Strategy
Simple Steps to Creating a Pillar Content Strategy

You may have heard the term pillar page or pillar content thrown around a lot during content strategy meetings. Although it’s a term that most content marketers are familiar with, the method for creating a successful pillar content strategy is much more unfamiliar,...

read more
Five of the Best Ways to Use Canva for Business
Five of the Best Ways to Use Canva for Business

What they say rings true – content is king – and what piece of content is complete without eye-catching imagery to accompany it? Content that incorporates visuals is better received by users. It may feel impossible to keep up with the quality and calibre of visual...

read more
2019 Organic and Paid Growth Highlights at Zelst
2019 Organic and Paid Growth Highlights at Zelst

It’s already been a busy start to the year at Zelst, but we wanted to take a moment to recognise our fantastic clients and the growth we have helped them achieve over the past year. Looking Back on another Year of Growth with Zelst Of course, each year brings its own...

read more
Creating a Buyer Persona in 4 Easy Steps
Creating a Buyer Persona in 4 Easy Steps

A well-researched buyer persona can be instrumental in your overall marketing strategy and helps you to personalise content for 'real' people. Having a persona in mind helps you to reach the right people and talk to them in the way they will understand. In this step...

read more
Four Ways to Improve Page Speed and Why it Matters
Four Ways to Improve Page Speed and Why it Matters

While keyword placement springs to mind when conducting on-page optimisation, an often overlooked but a crucial factor is page speed optimisation. In reality, page speed and SEO come hand in hand, According to Google, 53% of users will abandon a page if the load time...

read more
Breathe New Life into your Content with Republishing
Breathe New Life into your Content with Republishing

Trends are something we all follow. Whether that’s in fashion or content, keeping up-to-date with a subject matter which is constantly changing and developing is crucial for staying relevant to your audience. Republishing content is a great way to breathe new life...

read more
What Can I do to Get Fake Online Reviews Removed?
What Can I do to Get Fake Online Reviews Removed?

Getting bad or 1* reviews for your business online can be extremely stressful and frustrating, particularly when you know that they’re fake customer reviews being posted, as the reviewer has never been a client of yours or never even approached your company. The good...

read more
The Zelst Glossary of SEO Key Terms
The Zelst Glossary of SEO Key Terms

For those new to the world of SEO and digital marketing, it can be slightly overwhelming, becoming accustomed to all the SEO terminology. You may find yourself asking what is a SERP, what is an SEO campaign? Not to worry, we have put together a glossary of key SEO...

read more
Lead Form Google Ad Extensions
Lead Form Google Ad Extensions

Google Ad Extensions New Update Google has recently started testing a new type of ad extension by introducing lead form extensions for search campaigns. This new type of Google Ad Extension is designed for businesses to generate new leads by obtaining necessary...

read more
Long-Tail Keywords and How to Use Them
Long-Tail Keywords and How to Use Them

What are Long-Tail Keywords? For small businesses, in particular, long-tail keywords are a fantastic way of generating traffic to your website. Now if you’re fairly new to SEO practices, you may be wondering what long-tail SEO is. A great definition from Hubspot...

read more
Four Easy-to-Fix Copywriting Mistakes
Four Easy-to-Fix Copywriting Mistakes

You might assume copywriting tips would primarily be based on tone, structure, and wittiness, and while these are all significant factors of useful content, we’re going to first focus on copywriting mistakes. Typos may seem like a minuscule problem in the grand scheme...

read more