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The Zelst Digital Marketing Blog: the latest industry insights from a passionate bunch of specialists who live and breathe digital.

Sharing our knowledge, exploring the latest digital trends and celebrating the work and people behind the screens.

Exciting Company Growth at Zelst
Exciting Company Growth at Zelst

It's been a big year here at Zelst! Despite a turbulent 18 months for many businesses, we've been fortunate enough to grow our team and become involved in even bigger projects. This is all thanks to securing a number of amazing new clients, whilst continuing to help...

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Why is Quality Content Important for SEO?
Why is Quality Content Important for SEO?

If you work in digital marketing in any capacity, you've probably heard the phrase 'content is king', but we feel it's often misused. In this post, we're going to explore why high-quality content is important for SEO and your audience. We'll also look at how you can...

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Strange Mobile Usability Issues Reports
Strange Mobile Usability Issues Reports

In recent years, one of the benefits of the Google Search Console has been increased communication from Google and the notification of issues that might affect a site’s performance by email. However, one of the drawbacks of this can be that some of these messages can...

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Effective eCommerce Reactive Marketing Examples
Effective eCommerce Reactive Marketing Examples

What is Reactive Marketing? Reactive marketing refers to campaigns, adverts or social media marketing posts that are responsive and relatively unexpected or sudden. It is the opposite of a proactive marketing strategy, where a brand plans ahead for events or holidays...

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How to Convert Instagram Followers into Sales
How to Convert Instagram Followers into Sales

Instagram is quickly becoming one of the most-used social media platforms for businesses. Whilst the platform used to be solely for sharing photos, a recent announcement that “we’re no longer just a square photo-sharing app” demonstrates their change in focus toward...

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How to Respond to Negative Reviews
How to Respond to Negative Reviews

When considering how to respond to negative reviews, it’s worth bearing in mind that it's not the review itself that says a lot about a business. It’s the business's response to the review that speaks volumes. Of course there are also cases where customers leave...

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20 Best Social Media Marketing Tips for Businesses
20 Best Social Media Marketing Tips for Businesses

The power of social media is showing no sign of slowing down, so it’s understandable that businesses of all sizes want to keep up with the best social media marketing tips. As most companies know, just having a social media presence isn’t enough. Typically, the more...

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Ten Instagrammable Places in Harrogate
Ten Instagrammable Places in Harrogate

There’s an abundance of Instagrammable places in Harrogate, a beautiful spa town in North Yorkshire best known for its combination of fashionable bars, charming buildings, and greenery. Our Zelst office is located in the heart of Harrogate, and our team have pulled...

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Are Google Images Free to Use?
Are Google Images Free to Use?

Every online marketer worth their salt understands the importance of having decent imagery on their websites, blogs and social media. Google Images is free to use and you can find almost any image you can think of. The Digital Age has brought about a culture of image...

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19 Inspiring Ways to Generate Content Ideas
19 Inspiring Ways to Generate Content Ideas

Creativity and ideas are two of the key contributors to valuable and effective content, but what happens when writer's block hits and it feels like you've forgotten how to generate content ideas? This blog post looks at seventeen ways to refuel your content strategy...

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How to Share Content and Get Others to Share Yours
How to Share Content and Get Others to Share Yours

Whether you’re creating content for your own business or your clients, continuously coming up with new and fresh content ideas to keep your readers, followers and fans engaging and sharing can be challenging. Crafting a successful content strategy involves the...

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Content Marketing Glossary
Content Marketing Glossary

Whether you’re new to content marketing or just need a refresher, we’ve put together a content marketing glossary with some of the most important terms that you should know to make effective, relevant content. A Analytics Analytics is the measure of how your content...

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5 Benefits of Work Experience for Students
5 Benefits of Work Experience for Students

For many students, choosing the right career after university can be confusing and incredibly daunting. With assignments and dissertations rightly taking precedence for many third year students, securing employment straight after university can be tough. Work...

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Ultimate Guide to Creating Buyer Personas
Ultimate Guide to Creating Buyer Personas

Knowing how to create a buyer persona (AKA a marketing persona) is great for building an accurate picture of your target market and defining the tone and messaging you want to convey in your online content. We have compiled this guide to explain what a buyer persona...

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The Best Places for Lunch in Harrogate
The Best Places for Lunch in Harrogate

Whether you’re in Harrogate for a day trip or looking for some inspiration for lunch at work, places for lunch in Harrogate are abundant in their offerings. From well-known local businesses to little hidden treasures, at Zelst, we’re so lucky to be surrounded by many...

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How to Prepare a Case Study in 5 Simple Steps
How to Prepare a Case Study in 5 Simple Steps

It’s no secret that case studies help businesses convert leads and therefore, it’s a no-brainer they have to be part of your marketing strategy. Customers nowadays have much higher expectations compared with previous years. It’s simply not enough to introduce yourself...

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Jobhunting During Lockdown: A Success Story
Jobhunting During Lockdown: A Success Story

Every year the number of graduates in the UK is rising and with it comes a job market flooded with new graduates looking for work and graduate learning positions. I graduated from the University of Leeds with a 2:1 degree in English Literature in 2019 and entered into...

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7 Game-Changing Ways to Use Google Trends for SEO
7 Game-Changing Ways to Use Google Trends for SEO

Google Trends is a powerful platform often underutilised by search marketers. However, using Google Trends for SEO is a must if you are to plug into the topics that matter to your target customer. In this blog post, we’ll cover seven game-changing ways to amplify your...

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How to Use Headings for SEO
How to Use Headings for SEO

Headings and SEO go hand in hand. While heading tags are not a direct ranking factor on Google, optimising your headings for SEO can improve your SERP visibility and help you target relevant visitors. Utilising headings on your webpages or in your content helps you to...

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Facebook Ads and the Impact of iOS 14
Facebook Ads and the Impact of iOS 14

Within the Digital Marketing space, there has been a lot of talk around the impact of Apple’s iOS 14 update and how it’s going to affect Facebook Advertising.  Effectively, the latest iOS update will include new informational content featured within the app...

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2021 Social Media Trends Every Marketer Needs to Know
2021 Social Media Trends Every Marketer Needs to Know

There’s no denying that social media is bigger than ever before as more people flock to the most popular platforms, becoming more creative with what they share and becoming more selective with what they’re engaging with. This puts us in an ideal position to predict...

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