The latest industry insights from a passionate bunch of specialists who live and breathe digital.
Sharing our knowledge, exploring the latest digital trends and celebrating the work and people behind the screens.
Creating a Buyer Persona in 4 Easy Steps
A well-researched buyer persona can be instrumental in your overall marketing strategy and helps you to personalise content for 'real' people. Having a persona in mind helps you to reach the right people and talk to them in the way they will understand. In this step...
Four Ways to Improve Page Speed and Why it Matters
While keyword placement springs to mind when conducting on-page optimisation, an often overlooked but a crucial factor is page speed optimisation. In reality, page speed and SEO come hand in hand, According to Google, 53% of users will abandon a page if the load time...
Breathe New Life into your Content with Republishing
Trends are something we all follow. Whether that’s in fashion or content, keeping up-to-date with a subject matter which is constantly changing and developing is crucial for staying relevant to your audience. Republishing content is a great way to breathe new life...
What Can I do to Get Fake Online Reviews Removed?
Getting bad or 1* reviews for your business online can be extremely stressful and frustrating, particularly when you know that they’re fake customer reviews being posted, as the reviewer has never been a client of yours or never even approached your company. The good...
What does SERP mean and what exactly are SERP Features?
What does SERP mean? Search Engine Results Pages (SERP) are the results pages that show up in search engines after a user enters an online query. The architecture of a SERP can be varied based on the searchers choice of terminology, phrasing and intention. However, in...
The Zelst Glossary of SEO Key Terms
For those new to the world of SEO and digital marketing, it can be slightly overwhelming, becoming accustomed to all the SEO terminology. You may find yourself asking what is a SERP, what is an SEO campaign? Not to worry, we have put together a glossary of key SEO...
The Implications of Falling Search Visibility and 3 Ways to Reverse It
Learn more about the Implications of Falling Search Visibility and 3 Ways to Reverse It to lessen the negative impact on your website and your business. Search visibility (sometimes referred to as SEO visibility or SERP visibility) is a term which is often thrown...
Lead Form Google Ad Extensions
Google Ad Extensions New Update Google has recently started testing a new type of ad extension by introducing lead form extensions for search campaigns. This new type of Google Ad Extension is designed for businesses to generate new leads by obtaining necessary...
Long-Tail Keywords and How to Use Them
What are Long-Tail Keywords? For small businesses, in particular, long-tail keywords are a fantastic way of generating traffic to your website. Now if you’re fairly new to SEO practices, you may be wondering what long-tail SEO is. A great definition from Hubspot...
Can you use SEO to Compete with Bigger Businesses in Search?
Can you use SEO to Compete with Bigger Businesses in Search? Find out more in this post and discover if you can use SEO to level the playing field with your larger, deeper pocketed competitors. A big problem smaller companies face when competing for real estate on...
Four Easy-to-Fix Copywriting Mistakes
You might assume copywriting tips would primarily be based on tone, structure, and wittiness, and while these are all significant factors of useful content, we’re going to first focus on copywriting mistakes. Typos may seem like a minuscule problem in the grand scheme...
In-house vs. Agency for Digital Marketing
It’s a battle many businesses contend with when looking for the right digital strategy to improve visibility and sales. Choosing between in-house vs. outsourced marketing can be challenging, and there are key considerations that should be made before making such an...
The Whys and Hows of Hashtags
If you’re not currently using hashtags on Instagram or your other social posts, either because you’re unsure how to use them or don’t understand the need for them, then this is the article for you. Hashtags on various platforms can have a substantial impact on your...
3 Objections to a Digital Marketing Investment and Their Solutions
When you are on the search for a new digital partner, there are a number of questions and concerns that may be lingering in the back of your mind. As a digital marketing agency, we are confronted with these concerns almost daily and there are a few common objections...
Digital Marketing for Local Sports Clubs Guide
Effective Local Sports Marketing Digital Marketing is essentially selling yourself online. The online world is growing rapidly every day, with the increased use of mobile devices; the access to unlimited information is literally at your fingertips. There’s no reason...
Deceptive Site Ahead or Social Engineering Content Warnings
An Increase in Security Warnings from Google and What to Do If You Think Your Site has been Compromised Have you encountered an increased number of Deceptive site ahead Warnings in Google Chrome and Firefox or received emails from Google Search Console with the...
PPC Terms Explained | The Ultimate PPC Glossary
When first discovering the world of digital marketing, and particularly PPC, initially there can be a lot to learn and get your head around. For people new to the industry and wondering “what is PPC?” the terminology can get very confusing, and discussions between PPC...
Social Media Engagement Metrics and How to Use Them
Social media engagement metrics might seem overwhelming or meaningless when you first look at them. But it might just be that you aren’t sure which platforms are best for your company. In reality, measuring social media metrics gives you a valuable window into the...
6 Step Checklist to Find the Right Digital Marketing Agency
Choosing a digital marketing agency can be tough but choosing the right digital marketing agency can be even harder. More and more businesses are deciding to partner up with digital experts rather than struggle to cover the work in-house and it’s not hard to see why you should hire a digital marketing agency.
How to Share Content Legally
Whether you're creating content for your own business or for your clients, continuously coming up with new and fresh content ideas to keep your readers, followers and fans engaged can be challenging. Crafting a successful content strategy involves the consistent...
A Beginner’s Guide to Creating an Effective Buyer Persona
A buyer persona (AKA a marketing persona) is a targeted customer profile, based on current or previous customers and external research. The profile should include details such as: Relevant demographics: possible age/life stage/gender/locationLikely occupationDay to...
3 Reasons to Invest in Video Ad Campaigns for Google and Social Media
Whether advertising through Google Ads or social media, implementing video ads into your marketing strategy can be an effective way to engage audiences and build brand awareness. In addition, increasing competition over Google Ads keywords is driving up the cost of...
What Makes Good SEO? – A Brief Guide
What is Search Engine Optimisation? You've probably heard this term thrown around - but what does it actually mean and what does SEO do? Our friends at Moz define it perfectly: Search Engine Optimisation (SEO) is the practice of increasing...
SEO Migration Guide
Website Migration SEO Checklist There are three Certainties in Life: Death, Taxes and the fact that a poor Site SEO migration is the quickest way to kill your SEO and, potentially, your business. In this SEO Migration Guide, we provide a comprehensive guide and...
Five Social Media Tips for Curating a Cohesive Brand
When judging a brand’s credibility, the first thing you tend to notice is their brand aesthetic and tone – the visual identity which is responsible for first impressions. This is where consistency is key. A cohesive, consistent, uniform aesthetic shows that a brand...
Google Display Advertising: Google Display Campaign Optimisation for Maximising Performance
The Google display network has a reach of 90% of all internet users and is the world’s largest online display advertising network, expanded across two million sites. This network refers to a large number of websites and apps...
Different Types of Digital Marketing Agencies Explained
I know what you’re thinking, we’re a leading digital marketing agency so you may think this post is just going to be a schmoozy sales pitch of why we’re so great. But, every agency is going to say that, aren’t they? So let’s keep it educational and explore the...
How to Move Your Website Without Damaging Your SEO
Moving Your Website Without Damaging Your SEO is one of the biggest and most stressful challenges any SEO faces. When updating, upgrading or moving to a brand-new website, very often, SEO is a subject that is overlooked, as minds are focused on all the new features,...
Zelst Recommends – Lunch in Harrogate
When it comes to our lunch breaks, many of us resort to the usual, plain, and uninspiring supermarket sandwiches. But after a hard morning at the office, you deserve a lunch in Harrogate that is a little more inspiring and enjoyable. We are surrounded by many...
16 Major Google Shopping Problems
How to Tell if Your Google Shopping Campaign is in Trouble. We look at 16 of the Biggest Google Shopping Problems That We See Nearly Every Day. Check it out.
Strange Mobile Usability Issues Reports
One of the benefits of the new Google Search Console has been an increase in communication from Google and the notification of issues which might be affecting a site's performance by email. One of the drawbacks of this, however, can be that some of these messages can...
Bing Ads vs Google Ads: The Benefits of Bing Ads
It's safe to say that Google Ads currently has the lion’s share of the search engine market. However, Google Ads being the dominant platform for paid marketing doesn’t mean this is the only platform you should invest in. Bing now holds 34% of the search engine market...
Which Type of Digital Marketing is Best for Your Business?
Anybody working within the digital marketing industry will tell you how competitive the online marketplace is. There are many challenges for your business to overcome, however by using the right types of digital marketing, there is also a lot of scope for growth and...
How to Check Duplicate Content on your Website
Learning How to Check Duplicate Content on your Website is a common problem that many digital marketers have to come to terms with when polishing up a website and making it more accessible to search engines. In fact, “29% of pages have duplicate content” based on a...
Understanding Google Analytics: Part 2
Understanding Google Analytics Key Terms Continued Understanding Google Analytics is key to understanding how your marketing activity is performing, what is working, what is not working and what, how and when you can improve. Google Analytics is an analytics program...
Understanding Google Analytics: Definitions of Key Analytics Terms
Understanding Google Analytics: Part 1 Understanding Google Analytics and the data and insights it provides is possibly one of the most important jobs of any digital marketing professional. Google Analytics has been around since 2005 after Google acquired an analytics...