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Using Content to Repair a Damaged Brand Reputation

In the world of business, maintaining a pristine reputation can be challenging. And in the world of digital, businesses are only a bad review or Facebook complaint away from that reputation being well and truly compromised. The good old saying “never judge a book by...

How to Solve Issues with Duplicate Content

For someone new to search engine optimisation, terms such as redirects and canonical links can seem pretty scary. However, these processes can be essential in tackling duplicate content, a serious SEO issue which can have a huge impact on the site’s search engine...

What is an Infographic and Why Use Them?

What is an Infographic? The place where data meets design. A powerful communication aid, the infographic, through a clever combination of text, images and design helps readers to digest complex information.   Why Use Infographics to Convey Information? Your...

The Increasing Importance of Featured Snippets in Search

Why the Featured Snippet is Now Even More Important Featured Snippets are a hot topic in SEO at present, as we see more and more featured snippets appearing across a wide range of search queries, with Google trying to give its users even quicker answers to their...

How to Generate a Link through Outreach

Why Bother with Link Building? In the digital landscape, links are the life blood of a website’s success. Why? Because links drive traffic to your website and traffic drives sales. “So I’ll just go out and get as many links as I can”- NO! A common mistake which...

How Accurate are Mobile Coversion Rates?

How Accurate are Mobile Coversion Rates? Mobile First I’m sure that most of you by now will have heard the phrase ‘mobile first’, for those of you that haven’t… Mobile first. Mobile first literally means that mobile comes first. Google say that globally more searches...

The Growing Impact of Voice Search Online

New devices mean New Ways to Search Recently, the rest of the Zelst team and I attended the Leeds Digital Festival 2017, where we had the opportunity meet with like-minded people, listen to some great talks and unleash our inner nerd. The talks got me thinking about...

My Adventures at Leeds Digital Festival

Now I’m not bias or anything but I do agree with the word on the street that Leeds is truly the digital capital of the North. London has always had dominance over digital (like with most things) but with increasing living costs combined with the tear-inducing expenses...

Print vs Digital: Why Online Content is so Important

Before the creation of the World Wide Web in 1990, print was king. 27 years on and the popularity of the World Wide Web has boomed with ‘billions online, and hundreds of millions of messages and 20 million pictures exchanged every single minute’. To take advantage of...