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Why is Quality Content Important for SEO?

We originally wrote this blog post on why quality content is important for SEO back in January 2013 and we are republishing it exactly as it was today. Do you know why? Because after everything that has happened in the intervening 6 years, including the massive Google...

How to Calculate Your AdWords Budget

  Google AdWords Budget Allocation Explained Effective budget allocation and how spend is distributed to campaigns within your Google Ads account is a vital factor to how efficient your PPC marketing campaigns are and how...

Solve your Digital Problems with the Zelst Digital Doctor

  Talk to the Digital Doctor at Zelst and Have Your Marketing Ailments Cured We at Zelst are one of Yorkshire's most established digital marketing agencies; we've been around a long time, and have the client success stories to prove it. Time and time again,...

How to Check Duplicate Content on your Website

  It’s a common problem many digital marketers face when polishing up a website and making it more accessible to search engines. In fact, “29% of pages have duplicate content” based on a recent study carried out by Raven Tools. Although common, it can be...

AdWords Bidding Strategies: The Battle of the Bids

Paid advertising is not exactly a battle by any means, however it is very competitive. Different industries are in a constant battle to rank higher than each other and ultimately get in front of potential customers and display their ads in the most effective ways. But...

What is an Infographic and Why Use Them?

What is an infographic? The place where data meets design.   An infographic is a powerful communication aid which helps readers digest complex information through an engaging combination of text, images and design. Infographics rely on carefully chosen imagery to...

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