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The latest industry insights from a passionate bunch of specialists who live and breathe digital.

Sharing our knowledge, exploring the latest digital trends and celebrating the work and people behind the screens.

PPC Terms Explained | The Ultimate PPC Glossary
PPC Terms Explained | The Ultimate PPC Glossary

When first discovering the world of digital marketing, and particularly PPC, initially there can be a lot to learn and get your head around. For people new to the industry and wondering “what is PPC?” the terminology can get very confusing, and discussions between PPC...

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Social Media Engagement Metrics and How to Use Them
Social Media Engagement Metrics and How to Use Them

Social media engagement metrics might seem overwhelming or meaningless when you first look at them. But it might just be that you aren’t sure which platforms are best for your company. In reality, measuring social media metrics gives you a valuable window into the...

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6 Step Checklist to Find the Right Digital Marketing Agency
6 Step Checklist to Find the Right Digital Marketing Agency
Choosing a digital marketing agency can be tough but choosing the right digital marketing agency can be even harder. More and more businesses are deciding to partner up with digital experts rather than struggle to cover the work in-house and it’s not hard to see why you should hire a digital marketing agency.
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How to Share Content Legally
How to Share Content Legally

Whether you're creating content for your own business or for your clients, continuously coming up with new and fresh content ideas to keep your readers, followers and fans engaged can be challenging. Crafting a successful content strategy involves the consistent...

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What Makes Good SEO? – A Brief Guide
What Makes Good SEO? – A Brief Guide

What is Search Engine Optimisation? You've probably heard this term thrown around - but what does it actually mean and what does SEO do? Our friends at Moz define it perfectly: Search Engine Optimisation (SEO) is the practice of increasing...

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SEO Migration Guide
SEO Migration Guide

Website Migration SEO Checklist There are three Certainties in Life: Death, Taxes and the fact that a poor Site SEO migration is the quickest way to kill your SEO and, potentially, your business. In this SEO Migration Guide, we provide a comprehensive guide and...

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Five Social Media Tips for Curating a Cohesive Brand
Five Social Media Tips for Curating a Cohesive Brand

When judging a brand’s credibility, the first thing you tend to notice is their brand aesthetic and tone – the visual identity which is responsible for first impressions. This is where consistency is key. A cohesive, consistent, uniform aesthetic shows that a brand...

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Different Types of Digital Marketing Agencies Explained
Different Types of Digital Marketing Agencies Explained

I know what you’re thinking, we’re a leading digital marketing agency so you may think this post is just going to be a schmoozy sales pitch of why we’re so great. But, every agency is going to say that, aren’t they? So let’s keep it educational and explore the...

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How to Move Your Website Without Damaging Your SEO
How to Move Your Website Without Damaging Your SEO

 Moving Your Website Without Damaging Your SEO is one of the biggest and most stressful challenges any SEO faces. When updating, upgrading or moving to a brand-new website, very often, SEO is a subject that is overlooked, as minds are focused on all the new features,...

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Zelst Recommends – Lunch in Harrogate
Zelst Recommends – Lunch in Harrogate

When it comes to our lunch breaks, many of us resort to the usual, plain, and uninspiring supermarket sandwiches. But after a hard morning at the office, you deserve a lunch in Harrogate that is a little more inspiring and enjoyable. We are surrounded by many...

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Strange Mobile Usability Issues Reports
Strange Mobile Usability Issues Reports

One of the benefits of the new Google Search Console has been an increase in communication from Google and the notification of issues which might be affecting a site's performance by email. One of the drawbacks of this, however, can be that some of these messages can...

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Bing Ads vs Google Ads: The  Benefits of Bing Ads
Bing Ads vs Google Ads: The Benefits of Bing Ads

It's safe to say that Google Ads currently has the lion’s share of the search engine market. However, Google Ads being the dominant platform for paid marketing doesn’t mean this is the only platform you should invest in. Bing now holds 34% of the search engine market...

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How to Check Duplicate Content on your Website
How to Check Duplicate Content on your Website

Learning How to Check Duplicate Content on your Website is a common problem that many digital marketers have to come to terms with when polishing up a website and making it more accessible to search engines. In fact, “29% of pages have duplicate content” based on a...

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Understanding Google Analytics: Part 2
Understanding Google Analytics: Part 2

Understanding Google Analytics Key Terms Continued Understanding Google Analytics is key to understanding how your marketing activity is performing, what is working, what is not working and what, how and when you can improve. Google Analytics is an analytics program...

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Why is Quality Content Important for SEO?
Why is Quality Content Important for SEO?

We originally wrote this blog post on why quality content is important for SEO back in January 2013 and we are republishing it exactly as it was today. Do you know why? Because after everything that has happened in the intervening 6 years, including the massive Google...

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2018 Organic and Paid Growth Highlights at Zelst
2018 Organic and Paid Growth Highlights at Zelst

Delivering Exceptional Growth and achieving Outstanding ROI through SEO, Content and Biddable Media As we celebrate almost reaching the end of what seems the longest month of the entire year, we want to take a moment to look back on what Zelst have achieved for our...

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A Complete Guide to Social Media for UK Companies
A Complete Guide to Social Media for UK Companies

If you’re not familiar with social media the prospect of having to use various platforms for business may seem daunting! However social media can be an incredible tool for generating leads and serious traffic to your website; it’s valuable for businesses of all sizes...

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Digital Doctor Surgery and Q&A January 2019
Digital Doctor Surgery and Q&A January 2019

The First Digital Doctor Surgery of 2019 focused on the theme of The Google Medic Update, 5 Months on. We asked for questions related to the Google August Update, also known as the Medic or E-A-T update and were delighted to receive a number of really interesting...

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How to Create an Effective Digital Marketing Budget
How to Create an Effective Digital Marketing Budget

With the continuing growth and development of technology, our everyday life and behaviours are becoming increasingly digital and steadily moving more online. This is particularly evident in online shoppers, with worldwide e-commerce retail sales seeing year on year...

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3 Ways to Refuel Creative Content Ideas
3 Ways to Refuel Creative Content Ideas

  Creativity and ideas are the two of the key contributors to valuable and effective content, but what happens when the creative juices run dry and your ideas are few and far between? This blog post takes a look at three ways to refuel your content strategy and...

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How to Calculate Your AdWords Budget
How to Calculate Your AdWords Budget

  Google AdWords Budget Allocation Explained Effective budget allocation and how spend is distributed to campaigns within your Google Ads account is a vital factor to how efficient your PPC marketing campaigns are and how...

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AdWords Bidding Strategies: The Battle of the Bids
AdWords Bidding Strategies: The Battle of the Bids

Paid advertising is not exactly a battle by any means, however it is very competitive. Different industries are in a constant battle to rank higher than each other and ultimately get in front of potential customers and display their ads in the most effective ways. But...

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