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The latest industry insights from a passionate bunch of specialists who live and breathe digital.

Sharing our knowledge, exploring the latest digital trends and celebrating the work and people behind the screens.

What does SERP mean and what exactly are SERP Features?
What does SERP mean and what exactly are SERP Features?

What does SERP mean? Search Engine Results Pages (SERP) are the results pages that show up in search engines after a user enters an online query. The architecture of a SERP can be varied based on the searchers choice of terminology, phrasing and intention. However, in...

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10 Effective eCommerce Reactive Marketing Examples
10 Effective eCommerce Reactive Marketing Examples

While businesses are in a mad scrum for online visibility after closing their doors on the high street, getting ahead of the curve has never been more important. This is where reactive marketing comes in. You may have heard the term, ‘reactive marketing’, before and...

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How to be Seen Online During COVID-19
How to be Seen Online During COVID-19

You can't ignore the impact COVID-19 is having on the economy worldwide. As such, businesses are facing challenging decisions on maintaining their online presence in a world which is currently dominated by Coronavirus. Econsultancy’s stats roundup states that “62% of...

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What is Position Zero and 3 Ways to Capture It
What is Position Zero and 3 Ways to Capture It

It’s no secret that to be visible online, you need to be aiming for that number one spot in search. However since the arrival of featured snippets back in 2014, the SEO game has changed. Position Zero is the coveted spot...

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Search Intent-Based Keyword Strategy
Search Intent-Based Keyword Strategy

Keyword Strategy and the Keyword research behind it is more than simply identifying a range of keyword terms that people are searching for and which you’d like to rank for. A Keyword strategy is about identifying every term in which you need to be seen and can get...

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Simple Steps to Creating a Pillar Content Strategy
Simple Steps to Creating a Pillar Content Strategy

You may have heard the term pillar page or pillar content thrown around a lot during content strategy meetings. Although it’s a term that most content marketers are familiar with, the method for creating a successful pillar content strategy is much more unfamiliar,...

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Five of the Best Ways to Use Canva for Business
Five of the Best Ways to Use Canva for Business

What they say rings true – content is king – and what piece of content is complete without eye-catching imagery to accompany it? Content that incorporates visuals is better received by users. It may feel impossible to keep up with the quality and calibre of visual...

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2019 Organic and Paid Growth Highlights at Zelst
2019 Organic and Paid Growth Highlights at Zelst

It’s already been a busy start to the year at Zelst, but we wanted to take a moment to recognise our fantastic clients and the growth we have helped them achieve over the past year. Looking Back on another Year of Growth with Zelst Of course, each year brings its own...

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Creating a Buyer Persona in 4 Easy Steps
Creating a Buyer Persona in 4 Easy Steps

A well-researched buyer persona can be instrumental in your overall marketing strategy and helps you to personalise content for 'real' people. Having a persona in mind helps you to reach the right people and talk to them in the way they will understand. In this step...

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Four Ways to Improve Page Speed and Why it Matters
Four Ways to Improve Page Speed and Why it Matters

While keyword placement springs to mind when conducting on-page optimisation, an often overlooked but a crucial factor is page speed optimisation. In reality, page speed and SEO come hand in hand, According to Google, 53% of users will abandon a page if the load time...

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Breathe New Life into your Content with Republishing
Breathe New Life into your Content with Republishing

Trends are something we all follow. Whether that’s in fashion or content, keeping up-to-date with a subject matter which is constantly changing and developing is crucial for staying relevant to your audience. Republishing content is a great way to breathe new life...

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What Can I do to Get Fake Online Reviews Removed?
What Can I do to Get Fake Online Reviews Removed?

Getting bad or 1* reviews for your business online can be extremely stressful and frustrating, particularly when you know that they’re fake customer reviews being posted, as the reviewer has never been a client of yours or never even approached your company. The good...

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The Zelst Glossary of SEO Key Terms
The Zelst Glossary of SEO Key Terms

For those new to the world of SEO and digital marketing, it can be slightly overwhelming, becoming accustomed to all the SEO terminology. You may find yourself asking what is a SERP, what is an SEO campaign? Not to worry, we have put together a glossary of key SEO...

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Lead Form Google Ad Extensions
Lead Form Google Ad Extensions

Google Ad Extensions New Update Google has recently started testing a new type of ad extension by introducing lead form extensions for search campaigns. This new type of Google Ad Extension is designed for businesses to generate new leads by obtaining necessary...

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Long-Tail Keywords and How to Use Them
Long-Tail Keywords and How to Use Them

What are Long-Tail Keywords? For small businesses, in particular, long-tail keywords are a fantastic way of generating traffic to your website. Now if you’re fairly new to SEO practices, you may be wondering what long-tail SEO is. A great definition from Hubspot...

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Four Easy-to-Fix Copywriting Mistakes
Four Easy-to-Fix Copywriting Mistakes

You might assume copywriting tips would primarily be based on tone, structure, and wittiness, and while these are all significant factors of useful content, we’re going to first focus on copywriting mistakes. Typos may seem like a minuscule problem in the grand scheme...

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In-house vs. Agency for Digital Marketing
In-house vs. Agency for Digital Marketing

It’s a battle many businesses contend with when looking for the right digital strategy to improve visibility and sales. Choosing between in-house vs. outsourced marketing can be challenging, and there are key considerations that should be made before making such an...

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The Whys and Hows of Hashtags
The Whys and Hows of Hashtags

If you’re not currently using hashtags on Instagram or your other social posts, either because you’re unsure how to use them or don’t understand the need for them, then this is the article for you. Hashtags on various platforms can have a substantial impact on your...

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Digital Marketing for Local Sports Clubs Guide
Digital Marketing for Local Sports Clubs Guide

Effective Local Sports Marketing Digital Marketing is essentially selling yourself online. The online world is growing rapidly every day, with the increased use of mobile devices; the access to unlimited information is literally at your fingertips. There’s no reason...

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PPC Terms Explained | The Ultimate PPC Glossary
PPC Terms Explained | The Ultimate PPC Glossary

When first discovering the world of digital marketing, and particularly PPC, initially there can be a lot to learn and get your head around. For people new to the industry and wondering “what is PPC?” the terminology can get very confusing, and discussions between PPC...

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Social Media Engagement Metrics and How to Use Them
Social Media Engagement Metrics and How to Use Them

Social media engagement metrics might seem overwhelming or meaningless when you first look at them. But it might just be that you aren’t sure which platforms are best for your company. In reality, measuring social media metrics gives you a valuable window into the...

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6 Step Checklist to Find the Right Digital Marketing Agency
6 Step Checklist to Find the Right Digital Marketing Agency

Choosing a digital marketing agency can be tough but choosing the right digital marketing agency can be even harder. More and more businesses are deciding to partner up with digital experts rather than struggle to cover the work in-house and it’s not hard to see why you should hire a digital marketing agency.

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How to Share Content Legally
How to Share Content Legally

Whether you're creating content for your own business or for your clients, continuously coming up with new and fresh content ideas to keep your readers, followers and fans engaged can be challenging. Crafting a successful content strategy involves the consistent...

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What Makes Good SEO? – A Brief Guide
What Makes Good SEO? – A Brief Guide

What is Search Engine Optimisation? You've probably heard this term thrown around - but what does it actually mean and what does SEO do? Our friends at Moz define it perfectly: Search Engine Optimisation (SEO) is the practice of increasing...

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SEO Migration Guide
SEO Migration Guide

Website Migration SEO Checklist There are three Certainties in Life: Death, Taxes and the fact that a poor Site SEO migration is the quickest way to kill your SEO and, potentially, your business. In this SEO Migration Guide, we provide a comprehensive guide and...

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Five Social Media Tips for Curating a Cohesive Brand
Five Social Media Tips for Curating a Cohesive Brand

When judging a brand’s credibility, the first thing you tend to notice is their brand aesthetic and tone – the visual identity which is responsible for first impressions. This is where consistency is key. A cohesive, consistent, uniform aesthetic shows that a brand...

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Different Types of Digital Marketing Agencies Explained
Different Types of Digital Marketing Agencies Explained

I know what you’re thinking, we’re a leading digital marketing agency so you may think this post is just going to be a schmoozy sales pitch of why we’re so great. But, every agency is going to say that, aren’t they? So let’s keep it educational and explore the...

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