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SEO Value in 2025

25 Jun 2025

SEO Value in 2025

Has your agency delivered a 155% Search Visibility increase, 241% Organic Search Traffic increase, 151% Top 3 Keywords increase & 1279% SEO ROI? By Peter Van Zelst

Does Reducing or Removing Written Content Affect Search Visibility?

19 May 2025

Does Reducing or Removing Written Content Affect Search Visibility?

Ever wondered what would happen to your rankings and search visibility if you removed all of the written content on your site? By Peter Van Zelst

Our Guide to April Fools’ Marketing

31 Mar 2025

Our Guide to April Fools’ Marketing

Discover how to craft an unforgettable April Fools’ marketing campaign, and learn the dos and don'ts for engaging content that sparks conversations. By Vic Dillon

Why Is Local SEO Important?

18 Mar 2025

Why Is Local SEO Important?

Local SEO boosts visibility and drives conversions. Learn how optimising for local search can grow your business with Zelst’s expert strategies.

Zelst’s Guide to Local SEO

17 Mar 2025

Zelst’s Guide to Local SEO

Discover expert strategies in Zelst's Guide to Local SEO. Learn how to optimise your business for local search, improve visibility and much more. By Lucy Pickard

What Is a 301 Redirect and Do They Impact Your SEO?

19 Feb 2025

What Is a 301 Redirect and Do They Impact Your SEO?

A 301 redirect permanently guides users and search engines to a new URL. Learn how they work and why they’re essential for your SEO. By Lucy Pickard

The Value of SEO

12 Feb 2025

The Value of SEO

SEO is an intangible product, where results take time and cannot be guaranteed, so, is it worth doing? We, at Zelst, think so. Find out why here. By Peter Van Zelst

SEO Migration Guide Checklist

24 Jan 2025

The SEO Migration Guide

We've By Peter Van Zelst

Phoebe, Head of PPC at Zelst

18 Dec 2024

Paid Strategies Shouldn’t be Flat-Packed: Strategy-Building | Part 2

Already read Part 1 of Paid Strategies Shouldn’t be Flat-Packed? It’s time to get ready for part 2 of our Head of PPC, Phoebe Redfern's speech. By Phoebe Redfern

Phoebe, Head of PPC at Zelst

18 Dec 2024

Paid Strategies Shouldn’t be Flat-Packed: Three Red Flags to Look Out For | Part 1

Our Head of PPC, Phoebe, smashed her talk: Paid Strategies Shouldn’t be Flat-Packed, at San Diego’s Hero Conference. Find the key takeaways here. By Phoebe Redfern

Peter, Managing Director of Zelst

17 Dec 2024

Tactics vs Strategy: Why SEOs Shouldn’t Focus on Industries | Part 2

Part 2 of our CEO sharing insights at BrightonSEO in his talk on Tactics vs Strategy: Why SEOs Shouldn’t Focus on Industries. Read here. By Peter Van Zelst

Peter, Managing Director of Zelst

17 Dec 2024

Tactics vs Strategy: Why SEOs Shouldn’t Focus on Industries | Part 1

Our CEO, Peter Van Zelst, shared insights at BrightonSEO in his talk on Tactics vs Strategy: Why SEOs Shouldn’t Focus on Industries. Read here. By Peter Van Zelst

Meta displayed on a mobile phone

26 Nov 2024

Are Facebook & Instagram Going to Charge Users? | A Guide to EU Meta Updates

On November 12th, Meta announced it would be reducing the price of its ad-free subscriptions for European Instagram and Facebook users by 40%.

The Importance of A Neurodiverse Team.

01 May 2024

Celebrating Neurodiversity in Digital Marketing

Celebrating diverse perspectives among employees during training and throughout their careers is critical to expanding and enhancing SEO strategies. By Phoebe Redfern

Whiteboard with the writing "SEO Predictions 2024" written on it

13 Mar 2024

SEO Trend Predictions for 2024

Members of the Zelst team use their extensive knowledge to bring you industry predictions for 2024!