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Which Type of Digital Marketing is Best for Your Business?

Anybody working within the digital marketing industry will tell you how competitive the online marketplace is. There are many challenges for your business to overcome, however by using the relevant types of digital marketing, there is also a lot of scope for growth...

How to get the Most from Google Shopping

How to get the most from Google Shopping Google Shopping is the avid online shoppers dream. The ability to browse a range of different products with ease is what online shoppers want. It’s like having your own department store in your own home. However, while it’s...

The Digital Toolkit that Delivers Results

Digital marketing agencies must have two things: knowledge of the digital landscape and the skill of multi-tasking. With so many clients to look after and so many different areas of digital marketing to monitor and develop, having the right tools to help us deliver...

The Next Chapter Begins for Zelst in Our New Office!

As any digital marketer knows, change is good. And behind the scenes (and screens), Zelst has been preparing for some pretty big changes over the coming months. Yes that’s right…we’re moving! Don’t worry, we’re not going far (around the corner actually) but after...

New AdWords is Here

New AdWords is here Last year Google announced that they were going to be making some changes to the Google AdWords interface. They teased us with an exciting new interface: 15 months on and the real deal is here, and I tell you what… it isn’t bad. I was never a fan...

Best Lunch Break Spots in Harrogate

When it comes to our lunch breaks, many of us resort to the usual, plain, and uninspiring supermarket sandwiches. But after a hard morning at the office, you deserve a lunch break that is a little more inspiring and enjoyable. Working in the wonderful town of...

Digital Marketing for Local Sports Clubs

Digital Marketing for Local Sports Clubs Digital Marketing is essentially selling yourself online. The online world is growing rapidly every day, with the increased use of mobile devices; the access to unlimited information is literally at your fingertips. There’s no...

The Importance of Conversion Rate Optimisation

At Zelst, we talk a lot about the importance of search engine optimisation. We’re massive advocates for how it can drive more traffic to your site and increase brand awareness. However, anybody who works in digital marketing would agree, at least to some extent, that...

Damage Control Using Social Media – Brand Reputation Management

Has your brand been subject to negative comments or reviews, online or in the press? If so, it's time to think fast and do some damage control. Brand reputation is extremely important, and nowadays consumers aren’t brand loyal and won’t hesitate to jump ship to...