live and breathe digital
Three Key Takeaways from Search Leeds 2018
Search Leeds 2018 took over the First Direct Arena for the third consecutive year on June 14th. The largest SEO conference in the north of the country, Search Leeds aims to bring together the very best of digital industry talent and share ideas, skills and stories....
SEO Audit Stage 2 – The Detailed Keyword Analysis
Keyword Analysis to Improve SEO Ranking One of the most frequent questions an SEO gets asked is why is my site not ranking? Ranking well in the search results means higher visibility, a bigger stream of organic traffic into your website and a cost-effective return on...
Digital Marketing for Universities, Its Importance and What You Need to Do
Importance of Digital marketing for Universities In the increasingly competitve market for student recruitment, a successful university needs to have a digital marketing strategy. In this post we look at digital marketing for universities and look at the options...
Can you use SEO to Compete with Bigger Businesses in Search Results?
Can you use SEO to Compete with Bigger Businesses in Search Results? Find out more in this post and discover if you can use SEO to level the playing field with your deeper pocketed competitors. One problem smaller businesses face when competing for real estate on...
The Increasing Importance of Featured Snippets in Search
Why the Featured Snippet is Now Even More Important Featured Snippets are a hot topic in SEO at present, as we see more and more featured snippets appearing across a wide range of search queries, with Google trying to give its users even quicker answers to their...
How Accurate are Mobile Conversion Rates?
How Accurate are Mobile Conversion Rates? Just how accurate are mobile conversion rates? Often Mobile conversion rates are a lot lower than desktop. But there are reasons why this might occur. Find out more in this post about mobile conversion and its impact. Mobile...
Simple Guide to Website GDPR Compliance
Website GDPR Compliance Just in case it has passed you by, the General Data Protection Regulation (GDPR) comes into effect on the 25th May 2018. In this simple guide to website GDPR compliance, we look at what you need to do to make your website compliant whilst also...
The Threat to Your Content That’s Hiding in Plain Sight
Content creation has reached critical mass. Content triggers further content in response. Searches and SERPs are in a constant state of flux. There’s conflicting arguments on everything. In this vast web of infinite stuff, it’s nigh-on impossible to know what actually...
How You Could Be Using Pinterest to Promote Your Business
Pinterest. It’s a social media platform that we’ve all heard of, but it’s often not the first platform that marketers and business owners think to utilise. But for many brands, this could be a big mistake - with 200 million monthly users, knowing how to use Pinterest...
What People Searched for in 2017
What People Searched for in 2017 Top Searches 1. Hurricane Irma 2. iPhone 8 3. iPhone X 4. Matt Lauer 5. Meghan Markle Global News 1. Hurricane Irma 2. Bitcoin 3. Las Vegas Shooting 4. North Korea 5. Solar Eclipse Actors 1. Meghan Markle 2. Kevin Spacey 3. Gal Gadot...