live and breathe digital
Why Is Content Marketing Important For Your Business?
Content Marketing, the practise of building a long term relationship with your target audience by providing them with relevant, high quality content, has been around for a long time but, right now, with the dramatic growth in demand on peoples time and attention, the...
The Art of (Digital Marketing) War
Why 8 2,500 Year Old Lessons Shape Strategic Digital Marketing Today (And Why Digital Marketing Without Strategy Will Fail) So, What is Strategic Digital Marketing? Strategic Digital Marketing is the process of using Digital Marketing in a plan of action designed to...
5 Key Ingredients to a High Performing Blog Post
There’s no hard and fast formula to a high performing blog post. That may not be what you want to hear after scouring the internet looking for tips on how to make your content rank better (sorry)! What I do have though, is five key ingredients that will help your...
My Time At Zelst
Getting Started When I entered the office on Monday morning, I was surprised to find I had my own desk, computer and notepad and pen all ready for me. After a quick introduction to everyone (who were all extremely friendly from the get-go!) I sat down and thought...
Three Key Takeaways from Search Leeds 2018
Search Leeds 2018 took over the First Direct Arena for the third consecutive year on June 14th. The largest SEO conference in the north of the country, Search Leeds aims to bring together the very best of digital industry talent and share ideas, skills and stories....
How to Increase Conversions by Optimising Your Product Page
Conversion Product Page Optimisation Ecommerce sites can spend a small fortune on getting people to their product pages. Whether it’s through; SEO, PPC or Email campaigns, people can become so overwhelmed with these factors that they forget the most basic things. The...
SEO Audit Stage 2 – The Detailed Keyword Analysis
Keyword Analysis to Improve SEO Ranking One of the most frequent questions an SEO gets asked is why is my site not ranking? Ranking well in the search results means higher visibility, a bigger stream of organic traffic into your website and a cost-effective return on...
Digital Marketing for Universities, Its Importance and What You Need to Do
Importance of Digital marketing for Universities In the increasingly competitve market for student recruitment, a successful university needs to have a digital marketing strategy. In this post we look at digital marketing for universities and look at the options...
Can you use SEO to Compete with Bigger Businesses in Search Results?
Can you use SEO to Compete with Bigger Businesses in Search Results? Find out more in this post and discover if you can use SEO to level the playing field with your deeper pocketed competitors. One problem smaller businesses face when competing for real estate on...
The Increasing Importance of Featured Snippets in Search
Why the Featured Snippet is Now Even More Important Featured Snippets are a hot topic in SEO at present, as we see more and more featured snippets appearing across a wide range of search queries, with Google trying to give its users even quicker answers to their...