The latest industry insights from a passionate bunch of specialists who live and breathe digital.
Sharing our knowledge, exploring the latest digital trends and celebrating the work and people behind the screens.
Green Shoots of Recovery in the Spring of Coronavirus
The Covid-19 pandemic has affected all sorts of businesses and affected them significantly. Here at Zelst we saw massive declines in search volumes and search traffic across virtually all of our clients in March, as the world’s attention was focused on other matters....
Why You Should Be Repurposing Content
When it comes to creating quality content, you don’t always have to brainstorm brand new ideas. Oftentimes, you already have some superb pieces of content published that can be refreshed and repackaged for different platforms or audiences. This is called repurposing...
The Truth About Guest Blogging and SEO
Guest blogging for SEO value has been much debated since Matt Cutts pronounced it dead in his article The decay and fall of guest blogging for SEO, back in 2014. However, guest blogging remains a common SEO strategy for many businesses, generating...
8 Ways Web Design and Content Affect Website Bounce Rate
Website Bounce Rate Explained You may be familiar with the term, ‘bounce rate’, but if you’re unsure of the website bounce rate meaning, let’s break it down. Visualise someone visiting your site and end up bouncing away from your webpage (via the X in the corner or...
Free Google Shopping Ads – How You can Benefit
Google Announced that they are launching Free Google Shopping Ads in the US from the end of April. We suspect that they will shortly be available in the UK. Find out how you could benefit from Free Google Shopping Ads.
7 SEO Best Practices that are Fundamental in 2020
As an SEO in 2020 it is crucial to be up to date with what is going on in the search industry, what is still relevant and what is not so, what things you must do and what tricks you should avoid. This informative guide examines the 7 SEO best practices that are...
How to Create a Blog Content Plan in 7 Steps
Blogs are a powerful digital marketing tool: they provide useful content for your audience, build brand awareness, establish your business as authoritative and boost your online visibility. By establishing a thorough and effective blog content strategy, you will be...
What does SERP mean and what exactly are SERP Features?
What does SERP mean? Search Engine Results Pages (SERP) are the results pages that show up in search engines after a user enters an online query. The architecture of a SERP can be varied based on the searchers choice of terminology, phrasing and intention. However, in...
How We Can Help You Through the Coronavirus Crisis
Right now, it’s now more important than ever to be seen and get found by the people that matter most to you. Find out how Zelst is helping its clients through the Covid-19 Crisis.
10 Effective eCommerce Reactive Marketing Examples
While businesses are in a mad scrum for online visibility after closing their doors on the high street, getting ahead of the curve has never been more important. This is where reactive marketing comes in. You may have heard the term, ‘reactive marketing’, before and...
How to be Seen Online During COVID-19
You can't ignore the impact COVID-19 is having on the economy worldwide. As such, businesses are facing challenging decisions on maintaining their online presence in a world which is currently dominated by Coronavirus. Econsultancy’s stats roundup states that “62% of...
9 Working From Home Tips from a Temporarily Remote Digital Marketing Agency
Due to the tighter restrictions put in place by the Prime Minister in response to Covid-19, enforcing remote working where possible, Zelst is currently (and temporarily) a remote digital marketing agency. In light of this, we thought it would be good to share our...
What is Position Zero and 3 Ways to Capture It
It’s no secret that to be visible online, you need to be aiming for that number one spot in search. However since the arrival of featured snippets back in 2014, the SEO game has changed. Position Zero is the coveted spot...
Search Intent-Based Keyword Strategy
Keyword Strategy and the Keyword research behind it is more than simply identifying a range of keyword terms that people are searching for and which you’d like to rank for. A Keyword strategy is about identifying every term in which you need to be seen and can get...
Simple Steps to Creating a Pillar Content Strategy
You may have heard the term pillar page or pillar content thrown around a lot during content strategy meetings. Although it’s a term that most content marketers are familiar with, the method for creating a successful pillar content strategy is much more unfamiliar,...
Five of the Best Ways to Use Canva for Business
What they say rings true – content is king – and what piece of content is complete without eye-catching imagery to accompany it? Content that incorporates visuals is better received by users. It may feel impossible to keep up with the quality and calibre of visual...
2019 Organic and Paid Growth Highlights at Zelst
It’s already been a busy start to the year at Zelst, but we wanted to take a moment to recognise our fantastic clients and the growth we have helped them achieve over the past year. Looking Back on another Year of Growth with Zelst Of course, each year brings its own...
Creating a Buyer Persona in 4 Easy Steps
A well-researched buyer persona can be instrumental in your overall marketing strategy and helps you to personalise content for 'real' people. Having a persona in mind helps you to reach the right people and talk to them in the way they will understand. In this step...
Four Ways to Improve Page Speed and Why it Matters
While keyword placement springs to mind when conducting on-page optimisation, an often overlooked but a crucial factor is page speed optimisation. In reality, page speed and SEO come hand in hand, According to Google, 53% of users will abandon a page if the load time...
Breathe New Life into your Content with Republishing
Trends are something we all follow. Whether that’s in fashion or content, keeping up-to-date with a subject matter which is constantly changing and developing is crucial for staying relevant to your audience. Republishing content is a great way to breathe new life...
What Can I do to Get Fake Online Reviews Removed?
Getting bad or 1* reviews for your business online can be extremely stressful and frustrating, particularly when you know that they’re fake customer reviews being posted, as the reviewer has never been a client of yours or never even approached your company. The good...
The Zelst Glossary of SEO Key Terms
For those new to the world of SEO and digital marketing, it can be slightly overwhelming, becoming accustomed to all the SEO terminology. You may find yourself asking what is a SERP, what is an SEO campaign? Not to worry, we have put together a glossary of key SEO...
The Implications of Falling Search Visibility and 3 Ways to Reverse It
Learn more about the Implications of Falling Search Visibility and 3 Ways to Reverse It to lessen the negative impact on your website and your business. Search visibility (sometimes referred to as SEO visibility or SERP visibility) is a term which is often thrown...
Lead Form Google Ad Extensions
Google Ad Extensions New Update Google has recently started testing a new type of ad extension by introducing lead form extensions for search campaigns. This new type of Google Ad Extension is designed for businesses to generate new leads by obtaining necessary...
Long-Tail Keywords and How to Use Them
What are Long-Tail Keywords? For small businesses, in particular, long-tail keywords are a fantastic way of generating traffic to your website. Now if you’re fairly new to SEO practices, you may be wondering what long-tail SEO is. A great definition from Hubspot...
Can you use SEO to Compete with Bigger Businesses in Search?
Can you use SEO to Compete with Bigger Businesses in Search? Find out more in this post and discover if you can use SEO to level the playing field with your larger, deeper pocketed competitors. A big problem smaller companies face when competing for real estate on...
Four Easy-to-Fix Copywriting Mistakes
You might assume copywriting tips would primarily be based on tone, structure, and wittiness, and while these are all significant factors of useful content, we’re going to first focus on copywriting mistakes. Typos may seem like a minuscule problem in the grand scheme...
In-house vs. Agency for Digital Marketing
It’s a battle many businesses contend with when looking for the right digital strategy to improve visibility and sales. Choosing between in-house vs. outsourced marketing can be challenging, and there are key considerations that should be made before making such an...
The Whys and Hows of Hashtags
If you’re not currently using hashtags on Instagram or your other social posts, either because you’re unsure how to use them or don’t understand the need for them, then this is the article for you. Hashtags on various platforms can have a substantial impact on your...
3 Objections to a Digital Marketing Investment and Their Solutions
When you are on the search for a new digital partner, there are a number of questions and concerns that may be lingering in the back of your mind. As a digital marketing agency, we are confronted with these concerns almost daily and there are a few common objections...
Digital Marketing for Local Sports Clubs Guide
Effective Local Sports Marketing Digital Marketing is essentially selling yourself online. The online world is growing rapidly every day, with the increased use of mobile devices; the access to unlimited information is literally at your fingertips. There’s no reason...
Deceptive Site Ahead or Social Engineering Content Warnings
An Increase in Security Warnings from Google and What to Do If You Think Your Site has been Compromised Have you encountered an increased number of Deceptive site ahead Warnings in Google Chrome and Firefox or received emails from Google Search Console with the...
PPC Terms Explained | The Ultimate PPC Glossary
When first discovering the world of digital marketing, and particularly PPC, initially there can be a lot to learn and get your head around. For people new to the industry and wondering “what is PPC?” the terminology can get very confusing, and discussions between PPC...
Social Media Engagement Metrics and How to Use Them
Social media engagement metrics might seem overwhelming or meaningless when you first look at them. But it might just be that you aren’t sure which platforms are best for your company. In reality, measuring social media metrics gives you a valuable window into the...
6 Step Checklist to Find the Right Digital Marketing Agency
Choosing a digital marketing agency can be tough but choosing the right digital marketing agency can be even harder. More and more businesses are deciding to partner up with digital experts rather than struggle to cover the work in-house and it’s not hard to see why you should hire a digital marketing agency.
How to Share Content Legally
Whether you're creating content for your own business or for your clients, continuously coming up with new and fresh content ideas to keep your readers, followers and fans engaged can be challenging. Crafting a successful content strategy involves the consistent...