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Why Google Analytics Is Important – The Essentials of Campaign Tracking
How to Analyse the Effectiveness of Your Digital Marketing One of the most important elements to digital marketing is the ability to accurately track and record data from marketing campaigns. Google Analytics is a tool that every digital marketer should not only be...
How to Write Relevant Content
If you ask any SEO worth their salt to describe quality content in two words, chances are their response will be ‘relevant content’ or ‘authoritative content’. When you think about it, this makes perfect sense. Google exists to provide users with the most relevant...
The Immediate Benefits of SEO; a Beginner’s Perspective
SEO foundations (or lack thereof) Prior to fully immersing myself within the professional realm of digital content, and indeed digital marketing as a whole, I possessed a very limited knowledge of SEO. My real experience lay in writing; primarily, through articles...
How to Respond to Negative Business Reviews (Like a Boss)
(Unfortunately you'll have to hang the boxing gloves up for this one). No matter how hard you try - there's always going to be a negative Nancy leaving a detrimental review of your business online. Naturally, there are times when businesses don't perform at their best...
August 2018 Google Algorithm Update. Were you a Winner or Loser? What You Need to Know
Were you a Winner or a Loser from the All You Can E-A-T Update? At the beginning of August Google confirmed that it had started to roll out a core search algorithm update. Google said that the update was designed to improve the overall quality of the search results...
Creating a Social Media Style Guide to Better your Online Presence
It’s no big secret that, in this day and age, a brand’s online presence is extremely important. This isn’t just for brands in the world of digital, but for brands in pretty much every industry out there. However, social media is no easy feat; it can be the make or...
3 Reasons Why You Should Personalise the Digital Experience (and Exactly How You Can Do It)
We all want to feel special. Whether that’s being greeted by a cheery hotel receptionist who remembers exactly the type of room you like to stay in or a head waiter who recommends the fish special on today’s menu as he knows how much you enjoy your seafood. So why...
Stop the Wrong Page Ranking for Your Target Keyword
It can be one of the most frustrating things for any SEO professional to encounter. Yes, you’ve achieved some top level rankings for your target keywords and you’re enjoying a steady stream of traffic into your landing page. However, on closer inspection you find out...
Why has Google AdWords Become Google Ads?
A Quick Overview of the Google Ad Product Rebrand Over the last month, Google has phased in a rebrand of its core advertising brand and source of much of it's income, Google AdWords and introduced a new logo for its newly named successor, Google Ads. The change was...
Why Is Content Marketing Important For Your Business?
Content Marketing, the practise of building a long term relationship with your target audience by providing them with relevant, high quality content, has been around for a long time but, right now, with the dramatic growth in demand on peoples time and attention, the...