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The Zelst Digital Marketing Blog: the latest industry insights from a passionate bunch of specialists who live and breathe digital.

Sharing our knowledge, exploring the latest digital trends and celebrating the work and people behind the screens.

15 Best Proofreading Tips
15 Best Proofreading Tips

Knowing how to proofread your own writing is vital for any writer. It's the final stage of the writing process and consists of fixing spelling mistakes, grammatical errors and formatting issues. By taking the time to proofread properly, you'll ensure that the work you...

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Bing Ads vs Google Ads: The  Benefits of Bing Ads
Bing Ads vs Google Ads: The Benefits of Bing Ads

It’s safe to say that Google Ads currently has the lion’s share of the search engine market, but it doesn’t have to be a case of deciding between Bing Ads vs Google Ads for your business. Despite Google Ads being the dominant platform for paid marketing, it isn’t...

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Digital Marketing for Local Sports Clubs Guide
Digital Marketing for Local Sports Clubs Guide

Effective Digital Marketing For Local Sport Businesses Digital Marketing is essentially selling yourself online. The online world is growing rapidly every day, with the increased use of mobile devices; the access to unlimited information is literally at your...

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How to Get a Job in Digital Marketing
How to Get a Job in Digital Marketing

Digital marketing is a diverse and fascinating industry, with its allure calling to thousands of young people every year. Blogging, vlogging and influencer culture have thrust digital marketing into the spotlight under many different guises but if you’d like you make...

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The Latest Social Media Trends Predicted for 2022
The Latest Social Media Trends Predicted for 2022

In 2021, social media platforms had to adapt quickly due to the disruption within the social media landscape. We run you through our predictions for the top social media trends for 2022, and explore the latest social media trends to look out for across Facebook and Instagram.

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10 of the Best Christmas Marketing Campaigns
10 of the Best Christmas Marketing Campaigns

Christmas is coming and, as a digital marketing agency, we're particularly excited to see what the best Christmas marketing campaigns will be this year. With the John Lewis Christmas advert released earlier than ever this year, we got thinking about our favourite...

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10 Search Marketing Myths Busted
10 Search Marketing Myths Busted

“Email marketing is Dead”, “Digital Marketing Isn’t for Small Businesses” does this sound familiar? These are just a few of the marketing myths we often hear on the search marketing grapevine. Unfortunately, these common digital marketing misconceptions are not only tiring, but they can also be disingenuous and misinformative. So, in our pursuit of truth, we’ve decided to cover the most common marketing myths. So, here are the facts!

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How to Build Brand Loyalty
How to Build Brand Loyalty

One thing that most brands have in common is that they want to establish customer loyalty; shopping with your company once is great, but coming back again is even better! When looking at how to build brand loyalty, it can be difficult to know where to start, so we’ve...

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Black Friday Digital Marketing: 16 Things to Think About
Black Friday Digital Marketing: 16 Things to Think About

Although originally an American tradition, Black Friday was introduced to Britain by Amazon in 2010. This sales extravaganza soon took the UK by storm, and having realised the enormous potential of this event, the majority of UK businesses now partake in the weekend...

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Exciting Company Growth at Zelst
Exciting Company Growth at Zelst

It's been a big year here at Zelst! Despite a turbulent 18 months for many businesses, we've been fortunate enough to grow our team and become involved in even bigger projects. This is all thanks to securing a number of amazing new clients, whilst continuing to help...

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Why is Quality Content Important for SEO?
Why is Quality Content Important for SEO?

If you work in digital marketing in any capacity, you've probably heard the phrase 'content is king', but we feel it's often misused. In this post, we're going to explore why high-quality content is important for SEO and your audience. We'll also look at how you can...

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Strange Mobile Usability Issues Reports
Strange Mobile Usability Issues Reports

In recent years, one of the benefits of the Google Search Console has been increased communication from Google and the notification of issues that might affect a site’s performance by email. However, one of the drawbacks of this can be that some of these messages can...

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Effective eCommerce Reactive Marketing Examples
Effective eCommerce Reactive Marketing Examples

What is Reactive Marketing? Reactive marketing refers to campaigns, adverts or social media marketing posts that are responsive and relatively unexpected or sudden. It is the opposite of a proactive marketing strategy, where a brand plans ahead for events or holidays...

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How to Convert Instagram Followers into Sales
How to Convert Instagram Followers into Sales

Instagram is quickly becoming one of the most-used social media platforms for businesses. Whilst the platform used to be solely for sharing photos, a recent announcement that “we’re no longer just a square photo-sharing app” demonstrates their change in focus toward...

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How to Respond to Negative Reviews
How to Respond to Negative Reviews

When considering how to respond to negative reviews, it’s worth bearing in mind that it's not the review itself that says a lot about a business. It’s the business's response to the review that speaks volumes. Of course there are also cases where customers...

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20 Best Social Media Marketing Tips for Businesses
20 Best Social Media Marketing Tips for Businesses

The power of social media is showing no sign of slowing down, so it’s understandable that businesses of all sizes want to keep up with the best social media marketing tips. As most companies know, just having a social media presence isn’t enough. Typically, the more...

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Ten Instagrammable Places in Harrogate
Ten Instagrammable Places in Harrogate

There’s an abundance of Instagrammable places in Harrogate, a beautiful spa town in North Yorkshire best known for its combination of fashionable bars, charming buildings, and greenery. Our Zelst office is located in the heart of Harrogate, and our team have pulled...

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Are Google Images Free to Use?
Are Google Images Free to Use?

Every online marketer worth their salt understands the importance of having decent imagery on their websites, blogs and social media. Google Images is free to use and you can find almost any image you can think of. The Digital Age has brought about a culture...

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19 Inspiring Ways to Generate Content Ideas
19 Inspiring Ways to Generate Content Ideas

Creativity and ideas are two of the key contributors to valuable and effective content, but what happens when writer's block hits and it feels like you've forgotten how to generate content ideas? This blog post looks at nineteen ways to refuel your content strategy...

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