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The Google Medic Update, 5 Months on: the Digital Doctor Returns
Google’s August 2018 algorithm update brought big changes. Has your site not fared so well since? Get in touch with the Digital Doctor!
Why is Quality Content Important for SEO?
We originally wrote this blog post on why quality content is important for SEO back in January 2013 and we are republishing it exactly as it was today. Do you know why? Because after everything that has happened in the intervening 6 years, including the massive Google...
How to Promote Your Music Through Social Media Music Marketing
Social media promotion for musicians is crucial for gaining exposure. Read this post to learn how to promote your music through social media music marketing.
The First Ever Digital Doctor Live Stream Q&A Webinar
We are delighted to have held the first ever Zelst Digital Doctor’s Diagnostic Surgery. We had a number of questions submitted, which we attempted to address in 4 fairly detailed answers.
How to Calculate Your AdWords Budget
Google AdWords Budget Allocation Explained Effective budget allocation and how spend is distributed to campaigns within your Google Ads account is a vital factor to how efficient your PPC marketing campaigns are and how...
Solve your Digital Problems with the Zelst Digital Doctor
Talk to the Digital Doctor at Zelst and Have Your Marketing Ailments Cured We at Zelst are one of Yorkshire's most established digital marketing agencies; we've been around a long time, and have the client success stories to prove it. Time and time again,...
How to Check Duplicate Content on your Website
It’s a common problem many digital marketers face when polishing up a website and making it more accessible to search engines. In fact, “29% of pages have duplicate content” based on a recent study carried out by Raven Tools. Although common, it can be...
AdWords Bidding Strategies: The Battle of the Bids
Paid advertising is not exactly a battle by any means, however it is very competitive. Different industries are in a constant battle to rank higher than each other and ultimately get in front of potential customers and display their ads in the most effective ways. But...
6 Signs You’re Doing Content Marketing Wrong (and How to Correct it)
It's nigh-on impossible to search for ways of improving the growth of your website without having the concept of content marketing thrown in your face; 'content is king', 'content is the key to success' etc etc - heck, we like to throw this advice around every now and...
What is an Infographic and Why Use Them?
What is an infographic? The place where data meets design. An infographic is a powerful communication aid which helps readers digest complex information through an engaging combination of text, images and design. Infographics rely on carefully chosen imagery to...