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The Importance of Conversion Rate Optimisation

At Zelst, we talk a lot about the importance of search engine optimisation. We’re massive advocates for how it can drive more traffic to your site and increase brand awareness. However, anybody who works in digital marketing would agree, at least to some extent, that...

Damage Control Using Social Media – Brand Reputation Management

Has your brand been subject to negative comments or reviews, online or in the press? If so, it's time to think fast and do some damage control. Brand reputation is extremely important, and nowadays consumers aren’t brand loyal and won’t hesitate to jump ship to...

Stop the Wrong Page Ranking for Your Target Keyword

It can be one of the most frustrating things for any SEO professional to encounter. Yes, you’ve achieved some top level rankings for your target keywords and you’re enjoying a steady stream of traffic into your landing page. However, on closer inspection you find out...

Keyword Cannibalisation – Why You Should Watch What You Write

Content is one of the driving forces for increasing traffic to your site. Well-written pages, blog posts and product descriptions can give you the edge over your competitors, helping you to rank on that all important first page whilst establishing a relationship of...

The Evolution of Social Media for Social Media Day

As most of you social media gurus will be aware, today is the biggest date in the social media calendar… Social Media Day! Social media has come a long way since it first started out, even though it is still relatively new. What better way to appreciate social media...

Smart Selling on Social Media Platforms

Selling on Social Media   Who uses Social Media? Over the past decade we’ve seen social media change. Players have come and gone; who remembers Bebo and MySpace. ‘Who is Bebo? Was he on Lord of the Rings?’ my nephew asked me. Social Media is an entirely different...

Ten Instagrammable Places in Harrogate

What Makes Something 'Instagrammable'? Urban Dictionary definition: A Photo or a Picture that is worth posting on Instagram. "Oh! That's a nice photo, it's Instagrammable" What factors do you consider when deciding where to go for food on a weekend? Somewhere that is...

Using Content to Repair a Damaged Brand Reputation

In the world of business, maintaining a pristine reputation can be challenging. And in the world of digital, businesses are only a bad review or Facebook complaint away from that reputation being well and truly compromised. The good old saying “never judge a book by...

How to Solve Issues with Duplicate Content

For someone new to search engine optimisation, terms such as redirects and canonical links can seem pretty scary. However, these processes can be essential in tackling duplicate content, a serious SEO issue which can have a huge impact on the site’s search engine...

What is an Infographic and Why Use Them?

What is an Infographic? The place where data meets design. A powerful communication aid, the infographic, through a clever combination of text, images and design helps readers to digest complex information.   Why Use Infographics to Convey Information? Your...