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The latest industry insights

Sharing our knowledge, exploring the latest digital trends and celebrating the work and people behind the screens.

Digital Strategy

Scrabble pieces spelling Digital Marketing on a wooden table.

10 Benefits of Digital Marketing for Your Business

Understanding the impact digital marketing can have on your business is key if you want to take your marketing strategy to the next level. By Tori Holdsworth

A black notepad and pencil on a wooden table with Write Ideas printed on the front.

How to Do Keyword Research for Content Writing in 4 Easy Steps

Keywords are a crucial component of SEO - they are used as a signpost to help Google understand and rank your content. By Tori Holdsworth

The Value of SEO Site Audits

The Value of SEO Site Audits

Anybody, or anything, can carry out SEO Site Audits, but it takes an experienced SEO to understand what will genuinely make a difference. Read Now By Peter Van Zelst

GA4 Attribution Models Simplified

GA4 Attribution Models Simplified

GA4 attribution models are the answer to business’ and advertisers’ prayers. By Tori Holdsworth

Pay Per Click Conversion Model

Why Has My Google Analytics Changed?

GA4 is now the Only Show in Town as Universal Analytics Rides into the Sunset. By Peter Van Zelst

Mico vs Macro Influencers

Micro and Macro Influencer: Which Is Right for Your Business?

Influencers are perceived to be experts on topics and use this authority to engage with a large follower base to influence attitudes and behaviours By Georgina Foley-Brickley

Are Forums Dying? Why Forum Participation Can Boost Your SEO Strategy

Since the rise of social media communities, many have worried that forums are a dying tool used by businesses to communicate with their customers. By Tori Holdsworth

Microsoft Launches Performance Marketing Campaigns

Microsoft Launches Performance Marketing Campaigns

Microsoft has just announced the introduction of performance max (PMax) campaigns for paid advertising customers. By Phoebe Redfern

Google search bar searching for E E A T

What is E-E-A-T in SEO?

Trust us when we say E-E-A-T is one of the most important acronyms to learn and remember. By April Leadbitter

Staying Up To Date With Digital Marketing Trents

Our Top Tips on How to Stay up to Date with Digital Marketing Trends

With the marketing landscape in continual flux, businesses are often left wondering, how do you stay updated with the latest digital marketing trends? By Tori Holdsworth

How to Use Search Marketing to Outperform Competitors

Learn how to use search marketing to outperform your competitors based on Zelst client search campaign performance during a difficult 2022. By Peter Van Zelst

Optimisation of Title Tags

Why is Title Tag Optimisation Important?

Optimising the title tags on your website pages is a key part of SEO and helps inform your users about your content. Learn our tips here. By Lottie Joy

15 Best Proofreading Tips

15 Best Proofreading Tips

It's the final stage of the writing process and consists of fixing spelling mistakes, grammatical errors and formatting issues.

How to Optimise for Google Featured Snippets in 10 Steps

A featured snippet, previously known as position zero on Google, is a piece of information that appears at the top of the search engine results page

Bing Ads Vs Google Ads: The Benefits of Bings Ads

It’s safe to say that Google Ads currently has the lion’s share of the search engine market