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The latest industry insights from a passionate bunch of specialists who live and breathe digital.

Sharing our knowledge, exploring the latest digital trends and celebrating the work and people behind the screens.

How to Choose the Right Digital Marketing Agency

I know what you’re thinking, we’re a leading digital marketing agency so you may think this post is just going to be a schmoozy sales pitch of why we’re so great. But, every agency is going to say that, aren’t they? So let’s keep it educational and explore the...

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How to Move Your Website Without Damaging Your SEO

 Moving Your Website Without Damaging Your SEO is one of the biggest and most stressful challenges any SEO faces. When updating, upgrading or moving to a brand-new website, very often, SEO is a subject that is overlooked, as minds are focused on all the new features,...

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Zelst Recommends – Lunch in Harrogate

When it comes to our lunch breaks, many of us resort to the usual, plain, and uninspiring supermarket sandwiches. But after a hard morning at the office, you deserve a lunch in Harrogate that is a little more inspiring and enjoyable. We are surrounded by many...

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Strange Mobile Usability Issues Reports

One of the benefits of the new Google Search Console has been an increase in communication from Google and the notification of issues which might be affecting a sites performance by email. One of the drawbacks of this, however, can be that some of these messages can...

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Bing Ads vs Google Ads: The Benefits of Bing Ads

It's safe to say that Google Ads currently has the lion’s share of the search engine market. However, Google Ads being the dominant platform for paid marketing doesn’t mean this is the only platform you should invest in. Bing now holds 34% of the search engine market...

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How to Check Duplicate Content on your Website

Learning How to Check Duplicate Content on your Website is a common problem that many digital marketers have to come to terms with when polishing up a website and making it more accessible to search engines. In fact, “29% of pages have duplicate content” based on a...

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Understanding Google Analytics: Part 2

Understanding Google Analytics Key Terms Continued Understanding Google Analytics is key to understanding how your marketing activity is performing, what is working, what is not working and what, how and when you can improve. Google Analytics is an analytics program...

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Why is Quality Content Important for SEO?

We originally wrote this blog post on why quality content is important for SEO back in January 2013 and we are republishing it exactly as it was today. Do you know why? Because after everything that has happened in the intervening 6 years, including the massive Google...

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2018 Organic and Paid Growth Highlights at Zelst

Delivering Exceptional Growth and achieving Outstanding ROI through SEO, Content and Biddable Media As we celebrate almost reaching the end of what seems the longest month of the entire year, we want to take a moment to look back on what Zelst have achieved for our...

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A Complete Guide to Social Media for UK Companies

If you’re not familiar with social media the prospect of having to use various platforms for business may seem daunting! However social media can be an incredible tool for generating leads and serious traffic to your website; it’s valuable for businesses of all sizes...

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Digital Doctor Surgery and Q&A January 2019

The First Digital Doctor Surgery of 2019 focused on the theme of The Google Medic Update, 5 Months on. We asked for questions related to the Google August Update, also known as the Medic or E-A-T update and were delighted to receive a number of really interesting...

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How to Create an Effective Digital Marketing Budget

With the continuing growth and development of technology, our everyday life and behaviours are becoming increasingly digital and steadily moving more online. This is particularly evident in online shoppers, with worldwide e-commerce retail sales seeing year on year...

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3 Ways to Refuel Creative Content Ideas

  Creativity and ideas are the two of the key contributors to valuable and effective content, but what happens when the creative juices run dry and your ideas are few and far between? This blog post takes a look at three ways to refuel your content strategy and...

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How to Calculate Your AdWords Budget

  Google AdWords Budget Allocation Explained Effective budget allocation and how spend is distributed to campaigns within your Google Ads account is a vital factor to how efficient your PPC marketing campaigns are and how...

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AdWords Bidding Strategies: The Battle of the Bids

Paid advertising is not exactly a battle by any means, however it is very competitive. Different industries are in a constant battle to rank higher than each other and ultimately get in front of potential customers and display their ads in the most effective ways. But...

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What is an Infographic and Why Use Them?

What is an infographic? The place where data meets design.   An infographic is a powerful communication aid which helps readers digest complex information through an engaging combination of text, images and design. Infographics rely on carefully chosen imagery to...

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How to Write Relevant Content

If you ask any SEO worth their salt to describe quality content in two words, chances are their response will be ‘relevant content’ or ‘authoritative content’. When you think about it, this makes perfect sense. Google exists to provide users with the most relevant...

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The Immediate Benefits of SEO; a Beginner’s Perspective

SEO foundations (or lack thereof) Prior to fully immersing myself within the professional realm of digital content, and indeed digital marketing as a whole, I possessed a very limited knowledge of SEO. My real experience lay in writing; primarily, through articles...

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How to Respond to Negative Business Reviews (Like a Boss)

(Unfortunately you'll have to hang the boxing gloves up for this one). No matter how hard you try - there's always going to be a negative Nancy leaving a detrimental review of your business online. Naturally, there are times when businesses don't perform at their best...

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Stop the Wrong Page Ranking for Your Target Keyword

It can be one of the most frustrating things for any SEO professional to encounter. Yes, you’ve achieved some top level rankings for your target keywords and you’re enjoying a steady stream of traffic into your landing page. However, on closer inspection you find out...

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Why has Google AdWords Become Google Ads?

A Quick Overview of the Google Ad Product Rebrand Over the last month, Google has phased in a rebrand of its core advertising brand and source of much of it's income, Google AdWords and introduced a new logo for its newly named successor, Google Ads. The change was...

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Why Is Content Marketing Important For Your Business?

Content Marketing, the practise of building a long term relationship with your target audience by providing them with relevant, high quality content, has been around for a long time but, right now, with the dramatic growth in demand on peoples time and attention, the...

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