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Understanding Google Analytics: Part 2
Understanding Google Analytics Key Terms Continued Understanding Google Analytics is key to understanding how your marketing activity is performing, what is working, what is not working and what, how and when you can improve. Google Analytics is an analytics program...
Understanding Google Analytics: Definitions of Key Analytics Terms
Understanding Google Analytics: Part 1 Understanding Google Analytics and the data and insights it provides is possibly one of the most important jobs of any digital marketing professional. Google Analytics has been around since 2005, after Google acquired an...
How to Convert Instagram Followers into Sales
‘Instagram is the handshake. Make it a firm one’Jenna Kutcher Love it or hate it, Instagram is quickly becoming one of the most-used social media platforms for business. While it used to be seen as an image sharing platform with funky filters, it has fast become a...
Upcoming Event: Successful Lead Generation in Digital Marketing
It’s now just under 2 weeks until our next live event takes place at our offices in Harrogate and after the success of our previous event, we can’t wait to invite you back for our next series of talks. The topic this time is lead generation, covering a number of...
2018 Organic and Paid Growth Highlights at Zelst
Delivering Exceptional Growth and achieving Outstanding ROI through SEO, Content and Biddable Media As we celebrate almost reaching the end of what seems the longest month of the entire year, we want to take a moment to look back on what Zelst have achieved for our...
A Complete Guide to Social Media for UK Companies
If you’re not familiar with social media the prospect of having to use various platforms for business may seem daunting! However social media can be an incredible tool for generating leads and serious traffic to your website; it’s valuable for businesses of all sizes...
Digital Doctor Surgery and Q&A January 2019
The First Digital Doctor Surgery of 2019 focused on the theme of The Google Medic Update, 5 Months on. We asked for questions related to the Google August Update, also known as the Medic or E-A-T update and were delighted to receive a number of really interesting...
How to Create an Effective Digital Marketing Budget
With the continuing growth and development of technology, our everyday life and behaviours are becoming increasingly digital and steadily moving more online. This is particularly evident in online shoppers, with worldwide e-commerce retail sales seeing year on year growth, and with 2018 alone seeing a 23.3% increase from the previous year. Because of this, companies are investing more and more in digital ad spend and seeing consistently positive return on investment.
3 Ways to Refuel Creative Content Ideas
Creativity and ideas are the two of the key contributors to valuable and effective content, but what happens when the creative juices run dry and your ideas are few and far between? This blog post takes a look at three ways to refuel your content strategy and...
The Google Medic Update, 5 Months on: the Digital Doctor Returns
Google’s August 2018 algorithm update brought big changes. Has your site not fared so well since? Get in touch with the Digital Doctor!