Four Ways to Improve Page Speed and Why it Matters

Four Ways to Improve Page Speed and Why it Matters

While keyword placement springs to mind when conducting on-page optimisation, an often overlooked but a crucial factor is page speed optimisation. In reality, page speed and SEO come hand in hand, According to Google, 53% of users will abandon a page if the load time...
Four Easy-to-Fix Copywriting Mistakes

Four Easy-to-Fix Copywriting Mistakes

You might assume copywriting tips would primarily be based on tone, structure, and wittiness, and while these are all significant factors of useful content, we’re going to first focus on copywriting mistakes. Typos may seem like a minuscule problem in the grand scheme...