There’s no denying that social media is bigger than ever before as more people flock to the most popular platforms, becoming more creative with what they share and becoming more selective with what they’re engaging with. This puts us in an ideal position to predict...
Instagram has over 1 billion active users worldwide and many brand’s want to capitalise on this powerful, free-to-use marketing tool – and they’re quite right to. Your business’ Instagram account is a hub for your company and should reflect your brand’s voice and...
Every writer knows the feeling of being at a total loss for the next best idea. Writer’s block can come in many forms, especially at the ideation stage, explaining why many of us often struggle with brainstorming new blog content ideas. And, in the world of blogging,...
Proofreading your own writing is a vital skill for any writer. It’s the final stage of the writing process and consists of fixing spelling mistakes, grammatical errors and formatting issues. And, although tempting, you shouldn’t solely rely on your online spellchecker...
When it comes to creating quality content, you don’t always have to brainstorm brand new ideas. Oftentimes, you already have some superb pieces of content published that can be refreshed and repackaged for different platforms or audiences. This is called repurposing...
