by Charlotte Merrington | Oct 15, 2021 | Black Friday, Digital Marketing Blog, GoogleAds, In House, PPC
With Black Friday (Friday 26th November 2021) and Cyber Monday (Monday 29th November 2021) just around the corner, your Google Ads account and all of your campaigns must be in tip-top shape. So get an early start, and set your campaigns up for success today with...
by Charlotte Merrington | Apr 15, 2021 | Digital Marketing Blog, Google Shopping, GoogleAds, PPC
When first discovering the world of digital marketing, particularly PPC, there can be a lot to learn. For people new to the industry and wondering, “what is PPC?” the terminology can get very confusing, and discussions between PPC specialists can often leave you...
by Charlotte Merrington | Mar 1, 2021 | Digital Marketing Blog, PPC, Social Media
Within the Digital Marketing space, there has been a lot of talk around the impact of Apple’s iOS 14 update and how it’s going to affect Facebook Advertising. Effectively, the latest iOS update will include new informational content featured within the app store,...
by Charlotte Merrington | Dec 8, 2020 | Digital Strategy, Google Shopping, GoogleAds, PPC
Not all digital advertising platforms are equal. Knowing how to utilise different PPC ad platforms to fulfil your marketing objectives will help you maximise the effectiveness of your digital marketing budget. Whether your objective is lead generation, sales or brand...
by Charlotte Merrington | Jun 15, 2020 | Digital Marketing News, Ecommerce
Successful Online Strategies During Covid-19 During the unprecedented times of Covid-19, economic and business uncertainty has peaked at its highest point since the 2008 recession, both in B2B and B2C. One certainty that has become clear is that an online strategy,...
