by Ella Knight | Dec 7, 2021 | Digital Marketing Blog
Social media trends aside, the last two pandemic-filled years have caused disruption for businesses online and everyday life in general. Although we are hopefully now moving into a brighter and more positive 2022, we cannot ignore the implications that the past 24...
by Ella Knight | Oct 22, 2021 | Digital Marketing Blog
It’s no surprise that social media must be considered as part of your Black Friday social marketing strategy. After all, it was announced in 2019 by Merkle that over 4% of website traffic comes directly from your social media platforms. However, with social media...
by Ella Knight | Oct 21, 2021 | Digital Marketing Blog
Not many brands utilise video marketing on Instagram to their fullest despite the multitude of benefits that it can bring. Not only investing in ad campaigns can increase your brand awareness, but it can also convert viewers and followers into sales. With the numerous...
by Ella Knight | Sep 20, 2021 | Content, Social Media
Instagram has over 1 billion active users worldwide and many brand’s want to capitalise on this powerful, free-to-use marketing tool – and they’re quite right to. Your business’ Instagram account is a hub for your company and should reflect your brand’s voice and...
by Ella Knight | Sep 6, 2021 | Digital Marketing Blog
Social Media Influencer Marketing Influencer marketing may seem like a modern concept, but the basics of its practice have been used for decades. Celebrity sponsorships were the original influencers: using famous people with engaged followings to promote a brand or...
