How to Write SEO Friendly Content

How to Write SEO Friendly Content

Content must be written not only for the reader but also for search engines. The content you write should be relevant and informative to the reader but also easily digestible and appealing to search engines. Striking a balance can sometimes feel hard when you are...
What is On-Page SEO and Why is it Important?

What is On-Page SEO and Why is it Important?

On-page SEO is an important part of your SEO and content strategy. Regularly reviewing your website page and blog rankings will help you identify where to focus your on-page optimisation efforts. However, knowing what changes to make to these pages...
Simple Steps to Creating a Pillar Content Strategy

Simple Steps to Creating a Pillar Content Strategy

You may have heard the term pillar page or pillar content thrown around a lot during content strategy meetings. Although it’s a term that most content marketers are familiar with, the method for creating a successful pillar content strategy is much more unfamiliar,...