by Laura | May 31, 2021 | Content, Digital Marketing Blog, Sharing, Social Media
Whether you’re creating content for your own business or your clients, continuously coming up with new and fresh content ideas to keep your readers, followers and fans engaging and sharing can be challenging. Crafting a successful content strategy involves the...
by Laura | Jan 14, 2021 | Content, Digital Marketing Blog, Digital Marketing News, Digital Strategy, Latest Featured Post, SEO, Sophie
Whether it’s fashion or content, trends are something we all follow. Keeping up-to-date with a subject matter which is constantly changing and developing is crucial for staying relevant to your audience. Republishing content is a great way to breathe new life...
by Laura | Jan 7, 2021 | Content
You may have heard the term pillar content thrown around a lot during content strategy meetings. Although it’s a term that most content marketers are familiar with, the method for creating a successful pillar content strategy is much more unfamiliar which is why...
by Laura | Dec 18, 2020 | Content
If you ask any SEO worth their salt to describe quality content in two words, chances are their response will be ‘relevant content’ or ‘authoritative content’. When you think about it, this makes perfect sense. Google exists to provide users...
by Laura | Dec 14, 2020 | Content, Social Media
The mobile social media platform TikTok has soared in popularity over the last few years, with user engagement increasing by 1,533% compared to other social media platforms between 2017 and 2019. There are over 800 million users worldwide and an estimated 11 million...
