Content must be written not only for the reader but also for search engines. The content you write should be relevant and informative to the reader but also easily digestible and appealing to search engines. Striking a balance can sometimes feel hard when you are...
Digital marketing covers such a broad spectrum of activity that it’s very difficult to stay on top without the help of tools and apps. Time is money and marketing software helps to get the job done much more quickly than if you tried to do it manually. Thankfully,...
On-page SEO is an important part of your SEO and content strategy. Regularly reviewing your website page and blog rankings will help you identify where to focus your on-page optimisation efforts. However, knowing what changes to make to these pages...
If you’re not using Pinterest for business you could be missing out on a valuable marketing opportunity. But isn’t Pinterest just for interior design and wardrobe inspiration? My target audience isn’t on there! We can see why you might think so, but we invite you to...
Guest blogging for SEO value has been much debated since Matt Cutts pronounced it dead in his article The decay and fall of guest blogging for SEO, back in 2014. However, guest blogging remains a common SEO strategy for many businesses, generating...
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