by Lauren Whitaker | Feb 2, 2022 | Content, Digital Strategy, Google Updates, Latest Featured Post, SEO
A featured snippet, previously known as position zero on Google, is a piece of information that usually appears at the top of the search engine results page (SERP). The purpose of a Google featured snippet, and other SERP features, is to provide short, relevant...
by Lauren Whitaker | Oct 4, 2021 | Digital Marketing Blog, Digital Marketing News, Google Updates, SEO
In recent years, one of the benefits of the Google Search Console has been increased communication from Google and the notification of issues that might affect a site’s performance by email. However, one of the drawbacks of this can be that some of these messages can...
by Lauren Whitaker | Sep 2, 2021 | Ecommerce, Google Shopping, GoogleAds, PPC
How to Diagnose Google Shopping Problems Is your digital marketing campaign suffering from Google Shopping Problems? Have you ever thought, ‘Google Shopping doesn’t work for me’? Or are you struggling with Google ads issues? If you are running a Google Shopping...
by Lauren Whitaker | Jun 4, 2021 | Digital Marketing News, Digital Strategy, SEO, Sophie
Having the wrong page ranking for a keyword can be one of the most frustrating things for any SEO professional to encounter. Yes, you’ve achieved some top-level rankings for your target keywords, and you’re enjoying a steady stream of traffic into your landing page....
by Lauren Whitaker | Apr 30, 2021 | Digital Marketing Blog, Harrogate
Whether you’re in Harrogate for a day trip or looking for some inspiration for lunch at work, places for lunch in Harrogate are abundant in their offerings. From well-known local businesses to little hidden treasures, at Zelst, we’re so lucky to be surrounded by many...
