by Lauren Whitaker | Jun 4, 2021 | Digital Marketing News, Digital Strategy, SEO, Sophie
Having the wrong page ranking for a keyword can be one of the most frustrating things for any SEO professional to encounter. Yes, you’ve achieved some top-level rankings for your target keywords, and you’re enjoying a steady stream of traffic into your landing page....
by Lauren Whitaker | Apr 30, 2021 | Digital Marketing Blog, Harrogate
Whether you’re in Harrogate for a day trip or looking for some inspiration for lunch at work, places for lunch in Harrogate are abundant in their offerings. From well-known local businesses to little hidden treasures, at Zelst, we’re so lucky to be surrounded by many...
by Lauren Whitaker | Mar 22, 2021 | Digital Marketing Blog, SEO
Search engine optimisation strategy is a long game, requiring the right resources, technical expertise and know-how. However, there are a few easy SEO wins that you can implement to improve your ranking on Google. These short-term strategies will help you fulfil...
by Lauren Whitaker | Mar 8, 2021 | Content, Digital Marketing Blog, Digital Strategy, Lauren, SEO
Headings and SEO go hand in hand. While heading tags are not a direct ranking factor on Google, optimising your headings for SEO can improve your SERP visibility and help you target relevant visitors. Utilising headings on your webpages or in your content helps you to...
by Lauren Whitaker | Feb 1, 2021 | Content, Digital Marketing Blog, Digital Marketing News, Digital Strategy, Inbound Marketing, SEO
As a digital marketing agency, we’ve sat in the front row watching evolving SEO trends for the last 15 years. Following the rollercoaster year of 2020, complete with three Google core updates, the importance of technical optimisation and the creation of...
