What does SERP mean? Search Engine Results Pages (SERP) are the results pages that show up in search engines after a user enters an online query. The architecture of a SERP can be varied based on the searchers choice of terminology, phrasing and intention. However, in...
You can’t ignore the impact COVID-19 is having on the economy worldwide. As such, businesses are facing challenging decisions on maintaining their online presence in a world which is currently dominated by Coronavirus. Econsultancy’s stats roundup states that...
It’s no secret that to be visible online, you need to be aiming for that number one spot in search. However since the arrival of featured snippets back in 2014, the SEO game has changed. Position Zero is the coveted spot businesses and brands need to be aiming for in...
A well-researched buyer persona can be instrumental in your overall marketing strategy and helps you to personalise content for ‘real’ people. Having a persona in mind helps you to reach the right people and talk to them in the way they will understand. In...
Trends are something we all follow. Whether that’s in fashion or content, keeping up-to-date with a subject matter which is constantly changing and developing is crucial for staying relevant to your audience. Republishing content is a great way to breathe new life...
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