When choosing a digital marketing agency or partner, a common dilemma is whether to select specialist agencies to handle each area or to choose one full-service agency and have all your marketing under one roof. In this simple breakdown, we review the benefits of a...
A featured snippet, previously known as position zero on Google, is a piece of information that usually appears at the top of the search engine results page (SERP). The purpose of a featured snippet, and other SERP features, is to provide short, relevant answers to a...
Content marketing and optimisation are often misunderstood as simply, ‘good writing’. However, a successful content strategy understands the importance of context with every content campaign. Context is key to understand Google’s latest algorithms, the thought process...
Understanding common HTTP errors is important for a happy and healthy website. Websites are made up of URLs, so it’s important to ensure that all of your URLs are working properly for optimum website health. In this post, we’re going to walk you through...
What To Do when Bad Backlinks Negatively Affect Your Site’s Search Engine Performance Backlinks are often referred to as one of the most important factors of SEO. Having authoritative links from relevant websites is crucial for good SEO performance. However,...
