Christmas is coming and, as a digital marketing agency, we’re particularly excited to see what the best Christmas marketing campaigns will be this year. With the John Lewis Christmas advert released earlier than ever this year, we got thinking about our favourite Christmas adverts over the years.
Keep reading to the end for a few tips on what can make a seasonal marketing campaign so successful.
Zelst’s Choice: Best Christmas Ad Campaigns
- Aldi – Kevin the Carrot
An overwhelming favourite among our team, Aldi first introduced Kevin the Carrot in its 2016 Christmas advert, and he continues to grace our screens every year at Christmas. With his own social media accounts, line of stuffed toys and even an Instagram filter, it looks like Kevin isn’t going anywhere.
Last year’s advert featured Kevin, far from home, determined to find a way back so he can spend Christmas with his family (with a little help along the way), and this year tells the story of Ebanana Scrooge learning to be nicer to others from a ghost. Reminding us all about the importance of family and kindness at Christmas-time, Aldi’s returning character is full of life and fun – just be careful when you’re serving the kids’ carrots at dinner!
- Sainsbury’s – ‘1914’ and ‘Mog’s Christmas Calamity’
Although John Lewis often gets the best rep for Christmas advertising – and rightly so, since it was John Lewis that popularised the annual tradition – Sainsbury’s have had some of the best Christmas ad campaigns over the years.
This is their 2014 Christmas advert and short film, ‘1914’. On the 100th anniversary of the First World War, the supermarket consulted historians and recreated one of the most famous true moments of the war.
Heartwarming, patriotic and sweet, the short film captured the hearts of the nation and, with a promise of donations to the Royal British Legion (who had worked with Sainsbury’s prior to this advert), Sainsbury’s truly did remind us of the values of Christmas even in hard times.
The next year’s Christmas advert pulled back from the deeply emotional and focused instead on the clumsy adventures of housecat Mog, based on the beloved children’s book series by Judith Kerr.
- Irn Bru – ‘The Snowman’
- Just Eat – Doggy Dogg
- Celebrations – ‘The Lonely Bounty’
Don’t you just love a happy ending?
- John Lewis – ‘The Long Wait’ and ‘Unexpected Guest’
Alongside Coca Cola (appearing in just a second!), John Lewis played a massive role in the popularisation of the annual Christmas advert. Over the years they’ve covered many different plots and themes, most of which tug at your heartstrings.
Their 2011 advert, ‘The Long Wait’, was really where the now-famous style came into its own. Who didn’t melt a little when the boy runs into his parents’ room with a big gift, excited to hand it over?
- Coca Cola – ‘Holidays Are Coming’
Best Christmas Ad Campaign TipsIf you’re looking for some inspiration to send out the best Christmas marketing campaign for your business, look no further! Here are our top three Christmas ad campaign ideas to get your creativity going.
- Use something well-known or nostalgic
- Follow a story
- Use contrast