Using user generated content is the best way to turn your customers into your promoters. The 21st-century consumer has come to expect recent reviews and high-quality customer product photos at each stage of the buyer’s journey. Therefore, working user generated...
Content marketing and optimisation are often misunderstood as simply, ‘good writing’. However, a successful content strategy understands the importance of context with every content campaign. Context is key to understand Google’s latest algorithms, the thought process...
Google Discover in Search Console In April 2019, a new feature appeared in Google Search Console under the Performance Tab called Discover, but what is Google Discover and why do you need it? The Google Discover Tab appears beneath the Search Results tab in the...
Content must be written not only for the reader but also for search engines. The content you write should be relevant and informative to the reader but also easily digestible and appealing to search engines. Striking a balance can sometimes feel hard when you are...
Digital marketing covers such a broad spectrum of activity that it’s very difficult to stay on top without the help of tools and apps. Time is money and marketing software helps to get the job done much more quickly than if you tried to do it manually. Thankfully,...
If you’re not using Pinterest for business you could be missing out on a valuable marketing opportunity. But isn’t Pinterest just for interior design and wardrobe inspiration? My target audience isn’t on there! We can see why you might think so, but we invite you to...
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