Knowing how to create a buyer persona (AKA a marketing persona) is great for building an accurate picture of your target market and defining the tone and messaging you want to convey in your online content. We have compiled this guide to explain what a buyer persona...
Whether you’re in Harrogate for a day trip or looking for some inspiration for lunch at work, places for lunch in Harrogate are abundant in their offerings. From well-known local businesses to little hidden treasures, at Zelst, we’re so lucky to be surrounded by many...
Free Case Study Template It’s no secret that case studies help businesses convert leads and therefore, it’s a no-brainer they have to be part of your marketing strategy. Customers nowadays have much higher expectations compared with previous years. It’s simply not...
Every year the number of graduates in the UK is rising and with it comes a job market flooded with new graduates looking for work and graduate learning positions. I graduated from the University of Leeds with a 2:1 degree in English Literature in 2019 and entered into...
When first discovering the world of digital marketing, particularly PPC, there can be a lot to learn. For people new to the industry and wondering, “what is PPC?” the terminology can get very confusing, and discussions between PPC specialists can often leave you...
Google Trends is a powerful platform often underutilised by search marketers. However, using Google Trends for SEO is a must if you are to plug into the topics that matter to your target customer. In this blog post, we’ll cover seven game-changing ways to amplify your...
