by Charlotte Merrington | Oct 15, 2021 | Black Friday, Digital Marketing Blog, GoogleAds, In House, PPC
With Black Friday (Friday 26th November 2021) and Cyber Monday (Monday 29th November 2021) just around the corner, your Google Ads account and all of your campaigns must be in tip-top shape. So get an early start, and set your campaigns up for success today with...
by Rebekah Crinean | Oct 7, 2021 | Digital Marketing Blog
It’s been a big year here at Zelst! Despite a turbulent 18 months for many businesses, we’ve been fortunate enough to grow our team and become involved in even bigger projects. This is all thanks to securing a number of amazing new clients, whilst...
by Lauren Whitaker | Oct 4, 2021 | Digital Marketing Blog, Digital Marketing News, Google Updates, SEO
In recent years, one of the benefits of the Google Search Console has been increased communication from Google and the notification of issues that might affect a site’s performance by email. However, one of the drawbacks of this can be that some of these messages can...
by Rebekah Crinean | Sep 15, 2021 | Content, Digital Marketing Blog, Digital Strategy
The argument of print vs digital content gets more heated every year. Print isn’t dead yet – although it is on an annual decline – and it can still prove to be a profitable source of customers for some industries. However, online content has many advantages over print...
by Ella Knight | Sep 6, 2021 | Digital Marketing Blog
Social Media Influencer Marketing Influencer marketing may seem like a modern concept, but the basics of its practice have been used for decades. Celebrity sponsorships were the original influencers: using famous people with engaged followings to promote a brand or...
by Rebekah Crinean | Sep 2, 2021 | Digital Marketing Blog, Digital Marketing News, Inbound Marketing, Latest Featured Post
If you’ve decided that your business will benefit more from outsourcing its digital marketing than doing it in-house – see our blog post on in-house vs outsourced marketing if you’re still not sure – the next step is to figure out what type of digital marketing agency...
