If you’re not using Pinterest for business you could be missing out on a valuable marketing opportunity. But isn’t Pinterest just for interior design and wardrobe inspiration? My target audience isn’t on there! We can see why you might think so, but we invite you to...
The Covid-19 pandemic has affected all sorts of businesses and affected them significantly. Here at Zelst we saw massive declines in search volumes and search traffic across virtually all of our clients in March, as the world’s attention was focused on other matters....
Guest blogging for SEO value has been much debated since Matt Cutts pronounced it dead in his article The decay and fall of guest blogging for SEO, back in 2014. However, guest blogging remains a common SEO strategy for many businesses, generating...
How to Take Advantage of the New Free Google Shopping Ad Opportunity Google’s announcement towards the end of April that “It’s now free to sell on Google” caught many by surprise. Google stated that the retail sector had faced many threats recently, which have been...
As an SEO in 2020 it is crucial to be up to date with what is going on in the search industry, what is still relevant and what is not so, what things you must do and what tricks you should avoid. This informative guide examines the 7 SEO best practices that are...
Blogs are a powerful digital marketing tool: they provide useful content for your audience, build brand awareness, establish your business as authoritative and boost your online visibility. By establishing a thorough and effective blog content strategy, you will be...
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