Although originally an American tradition, Black Friday was introduced to Britain by Amazon in 2010. This sales extravaganza soon took the UK by storm, and having realised the enormous potential of this day, the majority of UK businesses now partake in the Black...
What We’re Advising Ecommerce Clients to Do This November and December Even before this Saturday’s announcement about the 4-week lockdown starting from Thursday 5th November, we’ve been expecting November ecommerce sales to break all records. The closure of...
How do small companies compete with bigger rivals? It’s a commonly asked question by smaller businesses who are trying to remain competitive in an ever changing market. We discuss how you can use SEO to help level the playing field with your larger, deeper-pocketed...
Republishing content should always be included within your content marketing strategy. Within this quick guide, we explore five simple steps to identifying which blog posts to republish, content tools to make your content more SEO friendly and most importantly, we...
Using user generated content is the best way to turn your customers into your promoters. The 21st-century consumer has come to expect recent reviews and high-quality customer product photos at each stage of the buyer’s journey. Therefore, working user generated...
Content marketing and optimisation are often misunderstood as simply, ‘good writing’. However, a successful content strategy understands the importance of context with every content campaign. Context is key to understand Google’s latest algorithms, the thought process...
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