by Rebekah Crinean | Jul 26, 2021 | Digital Marketing Blog
When considering how to respond to negative reviews, it’s worth bearing in mind that it’s not the review itself that says a lot about a business. It’s the business’s response to the review that speaks volumes. Of course there are also cases where customers...
by Laura | Jun 24, 2021 | Digital Marketing Blog, Social Media
There’s an abundance of Instagrammable places in Harrogate, a beautiful spa town in North Yorkshire best known for its combination of fashionable bars, charming buildings, and greenery. Our Zelst office is located in the heart of Harrogate, and our team have pulled...
by Rebekah Crinean | Jun 14, 2021 | Digital Marketing Blog, Inbound Marketing, Latest Featured Post, New, Sarah
Every online marketer worth their salt understands the importance of having decent imagery on their websites, blogs and social media. Google Images is free to use and you can find almost any image you can think of. The Digital Age has brought about a culture of image...
by Laura | May 31, 2021 | Content, Digital Marketing Blog, Sharing, Social Media
Whether you’re creating content for your own business or your clients, continuously coming up with new and fresh content ideas to keep your readers, followers and fans engaging and sharing can be challenging. Crafting a successful content strategy involves the...
by Sophie | May 18, 2021 | Digital Marketing Blog
For many students, choosing the right career after university can be confusing and incredibly daunting. With assignments and dissertations rightly taking precedence for many third year students, securing employment straight after university can be tough. Work...
by Rebekah Crinean | May 5, 2021 | Content, Digital Marketing Blog
Knowing how to create a buyer persona (AKA a marketing persona) is great for building an accurate picture of your target market and defining the tone and messaging you want to convey in your online content. We have compiled this guide to explain what a buyer persona...
