by Sophie | Sep 14, 2020 | Content, Digital Marketing Blog, Digital Marketing News, Digital Strategy
Content marketing and optimisation are often misunderstood as simply, ‘good writing’. However, a successful content strategy understands the importance of context with every content campaign. Context is key to understand Google’s latest algorithms, the thought process...
by Peter | Jul 14, 2020 | Content, Digital Marketing Blog, Digital Marketing News, Google Updates, Peter, SEO
Google Discover in Search Console In April 2019, a new feature appeared in Google Search Console under the Performance Tab called Discover, but what is Google Discover and why do you need it? The Google Discover Tab appears beneath the Search Results tab in the...
by Charlotte Merrington | Jun 15, 2020 | Digital Marketing News, Ecommerce
Successful Online Strategies During Covid-19 During the unprecedented times of Covid-19, economic and business uncertainty has peaked at its highest point since the 2008 recession, both in B2B and B2C. One certainty that has become clear is that an online strategy,...
by Sophie | Jun 8, 2020 | Digital Marketing News, Digital Strategy, SEO
What To Do when Bad Backlinks Negatively Affect Your Site’s Search Engine Performance Backlinks are often referred to as one of the most important factors of SEO. Having authoritative links from relevant websites is crucial for good SEO performance. However,...
by Peter | May 7, 2020 | Digital Marketing Blog, Digital Marketing News, Ecommerce, Google Shopping, Peter
How to Take Advantage of the New Free Google Shopping Ad Opportunity Google’s announcement towards the end of April that “It’s now free to sell on Google” caught many by surprise. Google stated that the retail sector had faced many threats recently, which have been...
by Sophie | Apr 16, 2020 | Digital Marketing Blog, Digital Marketing News, Digital Strategy, Latest Featured Post, New, SEO
As an SEO in 2020 it is crucial to be up to date with what is going on in the search industry, what is still relevant and what is not so, what things you must do and what tricks you should avoid. This informative guide examines the 7 SEO best practices that are...
