by Lauren Whitaker | Feb 2, 2022 | Content, Digital Strategy, Google Updates, Latest Featured Post, SEO
A featured snippet, previously known as position zero on Google, is a piece of information that usually appears at the top of the search engine results page (SERP). The purpose of a Google featured snippet, and other SERP features, is to provide short, relevant...
by Joe Sturdy | Jan 14, 2022 | Digital Marketing News, Digital Strategy, PPC
It’s safe to say that Google Ads currently has the lion’s share of the search engine market, but it doesn’t have to be a case of deciding between Bing Ads vs Google Ads for your business. Despite Google Ads being the dominant platform for paid marketing, it isn’t...
by Rebekah Crinean | Oct 18, 2021 | Digital Marketing Blog, Digital Marketing News, Digital Strategy
Getting fake online reviews for your business can be extremely stressful and frustrating, particularly when you know that the reviewer has never been a client of yours or has never even approached your company. The good news is that each platform has its own policy...
by April | Oct 11, 2021 | Black Friday, Content, Digital Marketing Blog, Digital Strategy, Ecommerce, Google Shopping, GoogleAds, PPC, SEO, Social Media
Although originally an American tradition, Black Friday was introduced to Britain by Amazon in 2010. This sales extravaganza soon took the UK by storm, and having realised the enormous potential of this event, the majority of UK businesses now partake in the weekend...
by Rebekah Crinean | Sep 28, 2021 | Digital Strategy, In House
It’s a battle many businesses contend with when looking for the right digital strategy to improve visibility and sales. Choosing between in-house vs. outsourced marketing can be challenging, and there are key considerations that should be made before making such an...
by Rebekah Crinean | Sep 15, 2021 | Content, Digital Marketing Blog, Digital Strategy
The argument of print vs digital content gets more heated every year. Print isn’t dead yet – although it is on an annual decline – and it can still prove to be a profitable source of customers for some industries. However, online content has many advantages over print...
