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What Is a 301 Redirect and Do They Impact Your SEO?

19 Feb 2025

What Is a 301 Redirect and Do They Impact Your SEO?

A 301 redirect permanently guides users and search engines to a new URL. Learn how they work and why they’re essential for your SEO. By Lucy Pickard

Phoebe, Head of PPC at Zelst

18 Dec 2024

Paid Strategies Shouldn’t be Flat-Packed: Strategy-Building | Part 2

Already read Part 1 of Paid Strategies Shouldn’t be Flat-Packed? It’s time to get ready for part 2 of our Head of PPC, Phoebe Redfern's speech. By Phoebe Redfern

Phoebe, Head of PPC at Zelst

18 Dec 2024

Paid Strategies Shouldn’t be Flat-Packed: Three Red Flags to Look Out For | Part 1

Our Head of PPC, Phoebe, smashed her talk: Paid Strategies Shouldn’t be Flat-Packed, at San Diego’s Hero Conference. Find the key takeaways here. By Phoebe Redfern

Peter, Managing Director of Zelst

17 Dec 2024

Tactics vs Strategy: Why SEOs Shouldn’t Focus on Industries | Part 2

Part 2 of our CEO sharing insights at BrightonSEO in his talk on Tactics vs Strategy: Why SEOs Shouldn’t Focus on Industries. Read here. By Peter Van Zelst

Peter, Managing Director of Zelst

17 Dec 2024

Tactics vs Strategy: Why SEOs Shouldn’t Focus on Industries | Part 1

Our CEO, Peter Van Zelst, shared insights at BrightonSEO in his talk on Tactics vs Strategy: Why SEOs Shouldn’t Focus on Industries. Read here. By Peter Van Zelst

Zelst team at brightonSEO conference

22 Feb 2024

Why You Should Go To brightonSEO

We attend brightonSEO whenever we have the chance! Read on to find out why. By Phoebe Redfern

An image of wooden blocks spelling out SEO

22 Jan 2024

How to Use Headings for SEO

While heading tags are not a direct ranking factor on Google, optimising your headings for SEO can improve your SERP visibility.

Scrabble pieces spelling Digital Marketing on a wooden table.

18 Oct 2023

10 Benefits of Digital Marketing for Your Business

Understanding the impact digital marketing can have on your business is key if you want to take your marketing strategy to the next level. By Tunisha Chesman

Mico vs Macro Influencers

24 Jul 2023

Micro and Macro Influencer: Which Is Right for Your Business?

Influencers are perceived to be experts on topics and use this authority to engage with a large follower base to influence attitudes and behaviours

16 May 2023

How to Use Search Marketing to Outperform Competitors

Learn how to use search marketing to outperform your competitors based on Zelst client search campaign performance during a difficult 2022. By Peter Van Zelst

02 Feb 2022

How to Optimise for Google Featured Snippets in 10 Steps

A featured snippet, previously known as position zero on Google, is a piece of information that appears at the top of the search engine results page

14 Jan 2022

Bing Ads Vs Google Ads: The Benefits of Bings Ads

It’s safe to say that Google Ads currently has the lion’s share of the search engine market

18 Oct 2021

What Can I Do to Get Fake Online Reviews Removed?

Getting fake online reviews for your business can be extremely stressful and frustrating. By Phoebe Redfern

11 Oct 2021

Black Friday Digital Marketing: 16 Things to Think About

Although originally an American tradition, Black Friday was introduced to Britain by Amazon in 2010. By Vic Dillon

28 Sep 2021

In-house Marketing vs Agency | Pros and Cons of Outsourced Marketing

It’s a battle many businesses contend with when looking for the right digital strategy to improve visibility and sales. By Peter Van Zelst