by Sophie | Aug 24, 2021 | Digital Marketing Blog, Digital Strategy, PPC, SEO, Social Media
You’ve most likely seen a new music artist growing rapidly on social media, often with an engaging profile that you’d like to replicate and thousands of followers. But what you don’t know is that these artists are following simple steps to maximise their online music...
by Rebekah Crinean | Aug 18, 2021 | Digital Marketing Blog, Digital Marketing News, Digital Strategy, Ecommerce
What is Reactive Marketing? Reactive marketing refers to campaigns, adverts or social media marketing posts that are responsive and relatively unexpected or sudden. It is the opposite of a proactive marketing strategy, where a brand plans ahead for events or holidays...
by Laura | Aug 11, 2021 | Digital Strategy, Inbound Marketing, Social Media
Instagram is quickly becoming one of the most-used social media platforms for businesses. Whilst the platform used to be solely for sharing photos, a recent announcement that “we’re no longer just a square photo-sharing app” demonstrates their change in focus toward...
by Lauren Whitaker | Jun 4, 2021 | Digital Marketing News, Digital Strategy, SEO, Sophie
Having the wrong page ranking for a keyword can be one of the most frustrating things for any SEO professional to encounter. Yes, you’ve achieved some top-level rankings for your target keywords, and you’re enjoying a steady stream of traffic into your landing page....
by Sophie | Mar 22, 2021 | Content, Digital Marketing Blog, Digital Marketing News, Digital Strategy, Google Analytics, SEO
Google Trends is a powerful platform often underutilised by search marketers. However, using Google Trends for SEO is a must if you are to plug into the topics that matter to your target customer. In this blog post, we’ll cover seven game-changing ways to amplify your...
by Lauren Whitaker | Mar 8, 2021 | Content, Digital Marketing Blog, Digital Strategy, Lauren, SEO
Headings and SEO go hand in hand. While heading tags are not a direct ranking factor on Google, optimising your headings for SEO can improve your SERP visibility and help you target relevant visitors. Utilising headings on your webpages or in your content helps you to...
