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The SEO Migration Guide

The SEO Migration Guide

by Peter | Jan 4, 2021 | Digital Marketing Blog, Ecommerce, Google Analytics, Peter, SEO

 Website Migration SEO Checklist   There are three Certainties in Life: Death, Taxes and the fact that a poor Site SEO migration is the quickest way to kill your SEO and, potentially, your business. In this SEO Migration Guide, we provide a comprehensive guide...
Black Friday: Eight Things to Think About

Black Friday: Eight Things to Think About

by Laura | Nov 3, 2020 | Digital Marketing Blog, Digital Strategy, Ecommerce, Google Shopping

Although originally an American tradition, Black Friday was introduced to Britain by Amazon in 2010. This sales extravaganza soon took the UK by storm, and having realised the enormous potential of this day, the majority of UK businesses now partake in the Black...
How Much Should You Spend on Google Ads this Christmas?

How Much Should You Spend on Google Ads this Christmas?

by Peter | Nov 2, 2020 | Digital Marketing Blog, Digital Strategy, Ecommerce, GoogleAds, Peter, PPC

What We’re Advising Ecommerce Clients to Do This November and December Even before this Saturday’s announcement about the 4-week lockdown starting from Thursday 5th November, we’ve been expecting November ecommerce sales to break all records. The closure of...
Zelst Clients’ PPC Performance During the Covid-19 Pandemic

Zelst Clients’ PPC Performance During the Covid-19 Pandemic

by Matthew Smith | Jun 15, 2020 | Digital Marketing News, Ecommerce

Successful Online Strategies During Covid-19 During the unprecedented times of Covid-19, economic and business uncertainty has peaked at its highest point since the 2008 recession, both in B2B and B2C. One certainty that has become clear is that an online strategy,...
Green Shoots of Recovery in the Spring of Coronavirus

Green Shoots of Recovery in the Spring of Coronavirus

by Peter | May 25, 2020 | Digital Marketing Blog, Digital Strategy, Ecommerce, Peter, SEO

The Covid-19 pandemic has affected all sorts of businesses and affected them significantly. Here at Zelst we saw massive declines in search volumes and search traffic across virtually all of our clients in March, as the world’s attention was focused on other matters....
8 Ways Web Design and Content Affect Website Bounce Rate

8 Ways Web Design and Content Affect Website Bounce Rate

by Laura | May 11, 2020 | Content, Digital Strategy, Ecommerce, Inbound Marketing

  Website Bounce Rate Explained       You may be familiar with the term, ‘bounce rate’, but if you’re unsure of the website bounce rate meaning, let’s break it down.       Visualise someone visiting your site and end up bouncing away...
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