by April | Oct 11, 2021 | Black Friday, Content, Digital Marketing Blog, Digital Strategy, Ecommerce, Google Shopping, GoogleAds, PPC, SEO, Social Media
Although originally an American tradition, Black Friday was introduced to Britain by Amazon in 2010. This sales extravaganza soon took the UK by storm, and having realised the enormous potential of this event, the majority of UK businesses now partake in the weekend...
by Lauren Whitaker | Sep 2, 2021 | Ecommerce, Google Shopping, GoogleAds, PPC
How to Diagnose Google Shopping Problems Is your digital marketing campaign suffering from Google Shopping Problems? Have you ever thought, ‘Google Shopping doesn’t work for me’? Or are you struggling with Google ads issues? If you are running a Google...
by Rebekah Crinean | Aug 18, 2021 | Digital Marketing Blog, Digital Marketing News, Digital Strategy, Ecommerce
What is Reactive Marketing? Reactive marketing refers to campaigns, adverts or social media marketing posts that are responsive and relatively unexpected or sudden. It is the opposite of a proactive marketing strategy, where a brand plans ahead for events or holidays...
by Peter | Feb 4, 2021 | Digital Marketing Blog, Digital Strategy, Ecommerce, Google Analytics, Google Shopping, Google Updates, GoogleAds, Inbound Marketing, Latest Featured Post, New, Peter, PPC, SEO, Social Media
2020 Search Marketing Performance Achieved for Zelst Clients To say that 2020 was a challenging year might be understating it a little. A global pandemic, the virtual closure of whole economies across the planet, furlough, the move to working from home for almost...
by Peter | Jan 4, 2021 | Digital Marketing Blog, Ecommerce, Google Analytics, Peter, SEO
Website Migration SEO Checklist There are three Certainties in Life: Death, Taxes and the fact that a poor Site SEO migration is the quickest way to kill your SEO and, potentially, your business. In this SEO Migration Guide, we provide a...
by Peter | Nov 2, 2020 | Digital Marketing Blog, Digital Strategy, Ecommerce, GoogleAds, Peter, PPC
What We’re Advising Ecommerce Clients to Do This November and December Even before this Saturday’s announcement about the 4-week lockdown starting from Thursday 5th November, we’ve been expecting November ecommerce sales to break all records. The closure of...
