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The SEO Migration Guide

The SEO Migration Guide

by Peter | Jan 4, 2021 | Digital Marketing Blog, Ecommerce, Google Analytics, Peter, SEO

 Website Migration SEO Checklist   There are three Certainties in Life: Death, Taxes and the fact that a poor Site SEO migration is the quickest way to kill your SEO and, potentially, your business. In this SEO Migration Guide, we provide a comprehensive guide...
Understanding Google Analytics: Part 2

Understanding Google Analytics: Part 2

by Peter | Mar 18, 2019 | Digital Marketing Blog, Digital Strategy, Google Analytics, Inbound Marketing, Peter

Understanding Google Analytics Key Terms Continued Understanding Google Analytics is key to understanding how your marketing activity is performing, what is working, what is not working and what, how and when you can improve. Google Analytics is an analytics program...
Understanding Google Analytics: Definitions of Key Analytics Terms

Understanding Google Analytics: Definitions of Key Analytics Terms

by Peter | Mar 18, 2019 | Digital Marketing Blog, Google Analytics, Peter

Understanding Google Analytics: Part 1 Understanding Google Analytics and the data and insights it provides is possibly one of the most important jobs of any digital marketing professional. Google Analytics has been around since 2005 after Google acquired an analytics...
Digital Doctor Surgery and Q&A January 2019

Digital Doctor Surgery and Q&A January 2019

by Peter | Jan 25, 2019 | Digital Marketing Blog, Digital Strategy, Google Analytics, Inbound Marketing, Peter, SEO

The First Digital Doctor Surgery of 2019 focused on the theme of The Google Medic Update, 5 Months on. We asked for questions related to the Google August Update, also known as the Medic or E-A-T update and were delighted to receive a number of really interesting...
Why Google Analytics Is Important – The Essentials of Campaign Tracking

Why Google Analytics Is Important – The Essentials of Campaign Tracking

by Matthew Smith | Sep 18, 2018 | Digital Marketing Blog, Google Analytics, GoogleAds, Tom

How to Analyse the Effectiveness of Your Digital Marketing One of the most important elements to digital marketing is the ability to accurately track and record data from marketing campaigns. Google Analytics is a tool that every digital marketer should not only be...
Why has Google AdWords Become Google Ads?

Why has Google AdWords Become Google Ads?

by Peter | Aug 28, 2018 | Digital Marketing Blog, Digital Marketing News, Google Analytics, Google Shopping, GoogleAds, Inbound Marketing, Peter, PPC, Technology

A Quick Overview of the Google Ad Product Rebrand Over the last month, Google has phased in a rebrand of its core advertising brand and source of much of it’s income, Google AdWords and introduced a new logo for its newly named successor, Google Ads. The change...
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