UK

01423 701 711

Free Audit Contact

The latest industry insights

Sharing our knowledge, exploring the latest digital trends and celebrating the work and people behind the screens.

Content

Digital Strategy

Google Updates

SEO

PPC

Social Media

SEO Value in 2025

25 Jun 2025

SEO Value in 2025

Has your agency delivered a 155% Search Visibility increase, 241% Organic Search Traffic increase, 151% Top 3 Keywords increase & 1279% SEO ROI? By Peter Van Zelst

SEO Migration Guide Checklist

24 Jan 2025

The SEO Migration Guide

We've By Peter Van Zelst

GA4 Attribution Models Simplified

25 Jul 2023

GA4 Attribution Models Simplified

GA4 attribution models are the answer to business’ and advertisers’ prayers. By Vic Dillon

Pay Per Click Conversion Model

24 Jul 2023

Why Has My Google Analytics Changed?

GA4 is now the Only Show in Town as Universal Analytics Rides into the Sunset. By Peter Van Zelst

22 Mar 2021

7 Game-Changing Ways to Use Google Trends for SEO

Google Trends is a powerful platform often underutilised by search marketers.

Understanding Google Analytics: Definitions of Key Analytics Terms

18 Mar 2019

Understanding Google Analytics: Definitions of Key Analytics Terms

Improve your knowledge of Google Analytics with our glossary, which includes definitions of the most common terms used by Google Analytics. By Phoebe Redfern

Understanding Google Analytics: Part 2

18 Mar 2019

Understanding Google Analytics: Part 2

Google Analytics is a vital web analytics service that helps tracks and reports website traffic. Learn more about it and how to use it here. By Phoebe Redfern

Digital Marketing Webinar

25 Jan 2019

Digital Doctor Surgery and Q&A January 2019

The First Digital Doctor Surgery of 2019 focused on the theme of The Google Medic Update 5 Months on. Watch our Q and A on the Medic update. By Tunisha Chesman

Desk with laptop

18 Sep 2018

Why Google Analytics Is Important – The Essentials of Campaign Tracking

Discover the importance of Google Analytics and campaign tracking within digital marketing to better understand your campaign performance.

Why has Google AdWords Become Google Ads?

28 Aug 2018

Why has Google AdWords Become Google Ads?

What is Google Ads? What happened to everyone's favourite advertising products Google AdWords and DoubleClick? Read about Google's rebrand here.

Simple Guide to Website GDPR Compliance

23 Mar 2018

Simple Guide to Website GDPR Compliance

Read our simple guide to website GDPR compliance, to learn how to make your site GDPR compliant and improve user experience and satisfaction. By Phoebe Redfern

Zelst tackle Google Search Bootcamp!

28 Jun 2016

Zelst tackle Google Search Bootcamp!

The zelst team recently travelled to London to get their search on, tackling Google Search Bootcamp. See how they got on and read online. By Phoebe Redfern

02 Apr 2016

Digital Marketing Glossary

Ever wondered what a term means or particular word refers to? See our dictionary of digital marketing terms as your guide.