by April | Oct 11, 2021 | Black Friday, Content, Digital Marketing Blog, Digital Strategy, Ecommerce, Google Shopping, GoogleAds, PPC, SEO, Social Media
Although originally an American tradition, Black Friday was introduced to Britain by Amazon in 2010. This sales extravaganza soon took the UK by storm, and having realised the enormous potential of this event, the majority of UK businesses now partake in the weekend...
by Lauren Whitaker | Sep 2, 2021 | Ecommerce, Google Shopping, GoogleAds, PPC
How to Diagnose Google Shopping Problems Is your digital marketing campaign suffering from Google Shopping Problems? Have you ever thought, ‘Google Shopping doesn’t work for me’? Or are you struggling with Google ads issues? If you are running a Google Shopping...
by Charlotte Merrington | Apr 15, 2021 | Digital Marketing Blog, Google Shopping, GoogleAds, PPC
When first discovering the world of digital marketing, particularly PPC, there can be a lot to learn. For people new to the industry and wondering, “what is PPC?” the terminology can get very confusing, and discussions between PPC specialists can often leave you...
by Peter | Feb 4, 2021 | Digital Marketing Blog, Digital Strategy, Ecommerce, Google Analytics, Google Shopping, Google Updates, GoogleAds, Inbound Marketing, Latest Featured Post, New, Peter, PPC, SEO, Social Media
2020 Search Marketing Performance Achieved for Zelst Clients To say that 2020 was a challenging year might be understating it a little. A global pandemic, the virtual closure of whole economies across the planet, furlough, the move to working from home for almost...
by Charlotte Merrington | Dec 8, 2020 | Digital Strategy, Google Shopping, GoogleAds, PPC
Not all digital advertising platforms are equal. Knowing how to utilise different PPC ad platforms to fulfil your marketing objectives will help you maximise the effectiveness of your digital marketing budget. Whether your objective is lead generation, sales or brand...
by Peter | May 7, 2020 | Digital Marketing Blog, Digital Marketing News, Ecommerce, Google Shopping, Peter
How to Take Advantage of the New Free Google Shopping Ad Opportunity Google’s announcement towards the end of April that “It’s now free to sell on Google” caught many by surprise. Google stated that the retail sector had faced many threats recently, which have been...
