2020 Search Marketing Performance Achieved for Zelst Clients To say that 2020 was a challenging year might be understating it a little. A global pandemic, the virtual closure of whole economies across the planet, furlough, the move to working from home for almost...
Not all digital advertising platforms are equal. Knowing how to utilise different PPC ad platforms to fulfil your marketing objectives will help you maximise the effectiveness of your digital marketing budget. Whether your objective is lead generation, sales or brand...
Although originally an American tradition, Black Friday was introduced to Britain by Amazon in 2010. This sales extravaganza soon took the UK by storm, and having realised the enormous potential of this day, the majority of UK businesses now partake in the Black...
How to Take Advantage of the New Free Google Shopping Ad Opportunity Google’s announcement towards the end of April that “It’s now free to sell on Google” caught many by surprise. Google stated that the retail sector had faced many threats recently, which have been...
The Google display network has a reach of 90% of all internet users and is the world’s largest online display advertising network, expanded across two million sites. This network refers to a large number of websites and apps where advertisers are able to promote their...
How to Tell if Your Google Shopping Campaign is in Trouble Is your digital marketing campaign suffering from Google Shopping Problems? If you have an ecommerce site and you’re not running Google Shopping then, frankly, you have problems, but if you are running a...
