A Quick Overview of the Google Ad Product Rebrand Over the last month, Google has phased in a rebrand of its core advertising brand and source of much of it’s income, Google AdWords and introduced a new logo for its newly named successor, Google Ads. The change...
How to Achieve More With Your Google Shopping Account Google Shopping is the avid online shoppers dream. The ability to browse a range of different products with ease is what online shoppers want. It’s like having your own department store in your own home. However,...
My day began with a very rude awakening as my alarm went off at the ungodly hour of 4:15am. Now there are very few occasions where it is acceptable to wake up at this time, perhaps to catch a flight, embark on a road trip or, as we were lucky enough to do so, journey...
New changes to Shopping for Mobile users It’s no surprise that retailers are putting an increasingly more emphasis on Mobile ads. How many households even have a desktop anymore? The Smart phone and tablet have made surfing the web with a desktop almost as obsolete as...
Making the Perfect Google Shopping Product Feed One of my first roles within Digital Marketing was to update the Google Shopping Product Feed for our clients. So, on my first day I was greeted with something that looked like this. I mean what even...
A Dictionary of Digital Marketing Terms Ever wondered what a term means or particular word refers to? We use a lot of buzz words in Digital Marketing and sometimes it’s easy to forget that some people don’t understand an acronym that we use every day or...
