by Peter | Aug 25, 2021 | Content, Digital Marketing Blog, Digital Marketing News, Google Updates, Peter, SEO
Today Danny Sullivan, Google’s Search Liaison, has posted on the Google Search Central Blog, a piece on the Page Title Update Confirmed by Google, followed up by a Tweet at 1.55am UK (5:55pm PDT 24/8/21). New System for Generating More than HTML Titles Google has...
by Peter | Aug 23, 2021 | Digital Marketing Blog, Digital Marketing News, Google Updates, Latest Featured Post, SEO, Technology
Understanding Google’s New Page Experience Metrics and its impact on your website Google Page Experience, Core Web Vitals and the Google Algorithmic Page Experience Update are SEO Hot Potatoes at the moment, with many website owners, managers and Agencies...
by Peter | Feb 4, 2021 | Digital Marketing Blog, Digital Strategy, Ecommerce, Google Analytics, Google Shopping, Google Updates, GoogleAds, Inbound Marketing, Latest Featured Post, New, Peter, PPC, SEO, Social Media
2020 Search Marketing Performance Achieved for Zelst Clients To say that 2020 was a challenging year might be understating it a little. A global pandemic, the virtual closure of whole economies across the planet, furlough, the move to working from home for almost...
by Sophie | Dec 11, 2020 | Content, Digital Strategy, Google Updates, Latest Featured Post, SEO
A featured snippet, previously known as position zero on Google, is a piece of information that usually appears at the top of the search engine results page (SERP). The purpose of a featured snippet, and other SERP features, is to provide short, relevant answers to a...
by Peter | Jul 14, 2020 | Content, Digital Marketing Blog, Digital Marketing News, Google Updates, Peter, SEO
Google Discover in Search Console In April 2019, a new feature appeared in Google Search Console under the Performance Tab called Discover, but what is Google Discover and why do you need it? The Google Discover Tab appears beneath the Search Results tab in the...
by Peter | Mar 7, 2020 | Digital Marketing Blog, Digital Strategy, Google Updates, Peter, SEO
Keyword Strategy and the Keyword research behind it is more than simply identifying a range of keyword terms that people are searching for and which you’d like to rank for. A Keyword strategy is about identifying every term in which you need to be seen and can get...
