by Lauren Whitaker | Feb 2, 2022 | Content, Digital Strategy, Google Updates, Latest Featured Post, SEO
A featured snippet, previously known as position zero on Google, is a piece of information that usually appears at the top of the search engine results page (SERP). The purpose of a Google featured snippet, and other SERP features, is to provide short, relevant...
by Peter | Dec 22, 2021 | Content, Digital Marketing Blog, Digital Marketing News, Google Updates, Latest Featured Post, Lauren, Peter, SEO, Social Media
Back at the end of 2020, my colleague, Lauren, put together her predictions on how things would change in SEO in 2021. So now, at the end of 2021, let’s see how those Predictions for SEO Trends for 2021 Fared….. To recap, Lauren’s 12 SEO predictions for 2021 were as...
by Lauren Whitaker | Oct 4, 2021 | Digital Marketing Blog, Digital Marketing News, Google Updates, SEO
In recent years, one of the benefits of the Google Search Console has been increased communication from Google and the notification of issues that might affect a site’s performance by email. However, one of the drawbacks of this can be that some of these messages can...
by Peter | Aug 25, 2021 | Content, Digital Marketing Blog, Digital Marketing News, Google Updates, Peter, SEO
Today Danny Sullivan, Google’s Search Liaison, has posted on the Google Search Central Blog, a piece on the Page Title Update Confirmed by Google, followed up by a Tweet at 1.55am UK (5:55pm PDT 24/8/21). New System for Generating More than HTML Titles Google has...
by Peter | Aug 23, 2021 | Digital Marketing Blog, Digital Marketing News, Google Updates, Latest Featured Post, SEO, Technology
Understanding Google’s New Page Experience Metrics and its impact on your website Google Page Experience, Core Web Vitals and the Google Algorithmic Page Experience Update are SEO Hot Potatoes at the moment, with many website owners, managers and Agencies...
by Peter | Feb 4, 2021 | Digital Marketing Blog, Digital Strategy, Ecommerce, Google Analytics, Google Shopping, Google Updates, GoogleAds, Inbound Marketing, Latest Featured Post, New, Peter, PPC, SEO, Social Media
2020 Search Marketing Performance Achieved for Zelst Clients To say that 2020 was a challenging year might be understating it a little. A global pandemic, the virtual closure of whole economies across the planet, furlough, the move to working from home for almost...
