2020 Search Marketing Performance Achieved for Zelst Clients To say that 2020 was a challenging year might be understating it a little. A global pandemic, the virtual closure of whole economies across the planet, furlough, the move to working from home for almost...
A featured snippet, previously known as position zero on Google, is a piece of information that usually appears at the top of the search engine results page (SERP). The purpose of a featured snippet, and other SERP features, is to provide short, relevant answers to a...
Google Discover in Search Console In April 2019, a new feature appeared in Google Search Console under the Performance Tab called Discover, but what is Google Discover and why do you need it? The Google Discover Tab appears beneath the Search Results tab in the...
Keyword Strategy and the Keyword research behind it is more than simply identifying a range of keyword terms that people are searching for and which you’d like to rank for. A Keyword strategy is about identifying every term in which you need to be seen and can get...
One of the benefits of the new Google Search Console has been an increase in communication from Google and the notification of issues which might be affecting a site’s performance by email. One of the drawbacks of this, however, can be that some of these...
Happy new year! We hope you had a fantastic festive season, and are ready for all the exciting things 2019 has to offer, kicking off with the return of our Zelst Digital Doctor, on January 25th. Last year’s webinar was a roaring success; our digital doctor...
