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02 Feb 2022

How to Optimise for Google Featured Snippets in 10 Steps

A featured snippet, previously known as position zero on Google, is a piece of information that appears at the top of the search engine results page

25 Aug 2021

Page Title Update Confirmed by Google

Google have confirmed that changes seen in SERP titles is new system of generating page titles based on what they think page is about. By Phoebe Redfern

23 Aug 2021

A Guide to the Google Page Experience/Core Web Vitals Update

A background Guide to Google Page Experience/Core Web Vitals Update. A long read on understanding Google Page Experience and its impact on your site. By Phoebe Redfern

2020 Organic and Paid Search Growth Highlights at Zelst

04 Feb 2021

2020 Organic and Paid Search Growth Highlights at Zelst

Discover more about our Search Marketing Performance and Results Achieved for Zelst Clients in our 2020 Organic and Paid Search Growth Highlights. By Phoebe Redfern

12 SEO Trends for 2021

01 Feb 2021

12 SEO Trends for 2021

Our 12 SEO Trends for 2021 blog looks at evolving SEO and its changes over 2020, as well as some areas for you to focus your SEO for 2021.

The Google Core Update December 2020

27 Jan 2021

The Google Core Update December 2020

The Google Core Update December 2020 was a shock to the SEO community. We've analysed the final Google Core Update of 2020. Read here. By Peter Van Zelst

What is Google Discover and Why Do You Need It

14 Jul 2020

What is Google Discover and Why Do You Need It?

What is the new Google Discover feature, and how can it benefit your business? We explore the latest Google Discover features in our blog post. By Phoebe Redfern

search intent based keyword strategy

07 Mar 2020

Search Intent-Based Keyword Strategy

Search intent-based keyword strategy identifies target search terms and intent behind them, then defines the content needed to achieve visibility. By Sophie Challis

Digital Marketing Webinar

14 Jan 2019

The Google Medic Update, 5 Months on: the Digital Doctor Returns

Months on from Google's Medic Update are your rankings or visibility still struggling from the E-A-T Update? If so see the Digital Doctor. By Phoebe Redfern

14 Nov 2018

AdWords Bidding Strategies: The Battle of the Bids

Learn how to create a profitable Google AdWords bidding strategy by reading this beginner's guide, including tips on how to place the right bids.

Were you a Winner or Loser from the August Google Algorithm Update

31 Aug 2018

August 2018 Google Algorithm Update. Were you a Winner or Loser? What You Need to Know

Did you lose or gain traffic in August? Here we assess the Google Core Algorithm Update, how it affects you and what you can do about it.

How Long Should a Meta Description Be in 2018

10 Jan 2018

How Long Should a Meta Description Be in 2018

Learn how long a meta description should be in this SEO guide, to help you rank higher on Google and stand out in the SERPs. By Phoebe Redfern

March Google Ranking Update Fred Rocks the SEO World

07 Apr 2017

March Google Ranking Update Fred Rocks the SEO World

In early March the webmaster and SEO community were rocked by signals of a significant change, the Google ranking update Fred.

Google’s Smarter Real Time Search Kills Checklist SEO

07 Feb 2017

Google’s Smarter Real Time Search Kills Checklist SEO

Google's use of AI enables Smarter Real Time Search and signals the end of Universal Ranking Factors in search, killing off Checklist SEO.

Introducing the Google Mobile First Index

10 Nov 2016

Introducing the Google Mobile First Index

The Google Mobile-First Index and its effect on search results has been a hot topic in the SEO community. Read about Mobile-First Indexing here.