by Rebekah Crinean | Oct 5, 2021 | Inbound Marketing, New, SEO, Sophie
If you work in digital marketing in any capacity, you’ve probably heard the phrase ‘content is king’, but we feel it’s often misused. In this post, we’re going to explore why high-quality content is important for SEO and your audience....
by Rebekah Crinean | Sep 2, 2021 | Digital Marketing Blog, Digital Marketing News, Inbound Marketing, Latest Featured Post
If you’ve decided that your business will benefit more from outsourcing its digital marketing than doing it in-house – see our blog post on in-house vs outsourced marketing if you’re still not sure – the next step is to figure out what type of digital marketing agency...
by Laura | Aug 11, 2021 | Digital Strategy, Inbound Marketing, Social Media
Instagram is quickly becoming one of the most-used social media platforms for businesses. Whilst the platform used to be solely for sharing photos, a recent announcement that “we’re no longer just a square photo-sharing app” demonstrates their change in focus toward...
by Rebekah Crinean | Jun 14, 2021 | Digital Marketing Blog, Inbound Marketing, Latest Featured Post, New, Sarah
Every online marketer worth their salt understands the importance of having decent imagery on their websites, blogs and social media. Google Images is free to use and you can find almost any image you can think of. The Digital Age has brought about a culture...
by Peter | Feb 4, 2021 | Digital Marketing Blog, Digital Strategy, Ecommerce, Google Analytics, Google Shopping, Google Updates, GoogleAds, Inbound Marketing, Latest Featured Post, New, Peter, PPC, SEO, Social Media
2020 Search Marketing Performance Achieved for Zelst Clients To say that 2020 was a challenging year might be understating it a little. A global pandemic, the virtual closure of whole economies across the planet, furlough, the move to working from home for almost...
by Lauren Whitaker | Feb 1, 2021 | Content, Digital Marketing Blog, Digital Marketing News, Digital Strategy, Inbound Marketing, SEO
As a digital marketing agency, we’ve sat in the front row watching evolving SEO trends for the last 15 years. Following the rollercoaster year of 2020, complete with three Google core updates, the importance of technical optimisation and the creation of...
