As an SEO in 2020 it is crucial to be up to date with what is going on in the search industry, what is still relevant and what is not so, what things you must do and what tricks you should avoid. This informative guide examines the 7 SEO best practices that are...
What does SERP mean? Search Engine Results Pages (SERP) are the results pages that show up in search engines after a user enters an online query. The architecture of a SERP can be varied based on the searchers choice of terminology, phrasing and intention. However, in...
It’s no secret that to be visible online, you need to be aiming for that number one spot in search. However since the arrival of featured snippets back in 2014, the SEO game has changed. Position Zero is the coveted spot businesses and brands need to be aiming for in...
Trends are something we all follow. Whether that’s in fashion or content, keeping up-to-date with a subject matter which is constantly changing and developing is crucial for staying relevant to your audience. Republishing content is a great way to breathe new life...
Learn more about the Implications of Falling Search Visibility and 3 Ways to Reverse It to lessen the negative impact on your website and your business. Search visibility (sometimes referred to as SEO visibility or SERP visibility) is a term which is often thrown...
When judging a brand’s credibility, the first thing you tend to notice is their brand aesthetic and tone – the visual identity which is responsible for first impressions. This is where consistency is key. A cohesive, consistent, uniform aesthetic shows that a brand...
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