by Lauren Whitaker | Feb 2, 2022 | Content, Digital Strategy, Google Updates, Latest Featured Post, SEO
A featured snippet, previously known as position zero on Google, is a piece of information that usually appears at the top of the search engine results page (SERP). The purpose of a Google featured snippet, and other SERP features, is to provide short, relevant...
by Peter | Dec 22, 2021 | Content, Digital Marketing Blog, Digital Marketing News, Google Updates, Latest Featured Post, Lauren, Peter, SEO, Social Media
Back at the end of 2020, my colleague, Lauren, put together her predictions on how things would change in SEO in 2021. So now, at the end of 2021, let’s see how those Predictions for SEO Trends for 2021 Fared….. To recap, Lauren’s 12 SEO predictions for 2021 were as...
by Rebekah Crinean | Sep 2, 2021 | Digital Marketing Blog, Digital Marketing News, Inbound Marketing, Latest Featured Post
If you’ve decided that your business will benefit more from outsourcing its digital marketing than doing it in-house – see our blog post on in-house vs outsourced marketing if you’re still not sure – the next step is to figure out what type of digital marketing agency...
by Peter | Aug 23, 2021 | Digital Marketing Blog, Digital Marketing News, Google Updates, Latest Featured Post, SEO, Technology
Understanding Google’s New Page Experience Metrics and its impact on your website Google Page Experience, Core Web Vitals and the Google Algorithmic Page Experience Update are SEO Hot Potatoes at the moment, with many website owners, managers and Agencies...
by Rebekah Crinean | Jun 14, 2021 | Digital Marketing Blog, Inbound Marketing, Latest Featured Post, New, Sarah
Every online marketer worth their salt understands the importance of having decent imagery on their websites, blogs and social media. Google Images is free to use and you can find almost any image you can think of. The Digital Age has brought about a culture...
by Peter | Feb 4, 2021 | Digital Marketing Blog, Digital Strategy, Ecommerce, Google Analytics, Google Shopping, Google Updates, GoogleAds, Inbound Marketing, Latest Featured Post, New, Peter, PPC, SEO, Social Media
2020 Search Marketing Performance Achieved for Zelst Clients To say that 2020 was a challenging year might be understating it a little. A global pandemic, the virtual closure of whole economies across the planet, furlough, the move to working from home for almost...
