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The Importance of A Neurodiverse Team.

01 May 2024

Celebrating Neurodiversity in Digital Marketing

Celebrating diverse perspectives among employees during training and throughout their careers is critical to expanding and enhancing SEO strategies. By Phoebe Redfern

02 Feb 2022

How to Optimise for Google Featured Snippets in 10 Steps

A featured snippet, previously known as position zero on Google, is a piece of information that appears at the top of the search engine results page

22 Dec 2021

How Zelst’s Predictions for SEO Trends for 2021 Fared

Back in 2020, Zelst SEO Specialist Lauren put together her predictions on how things would change in SEO in 2021. Here we review how she fared. By Peter Van Zelst

02 Sep 2021

Different Types of Digital Marketing Agencies Explained

If you’ve decided that your business will benefit more from outsourcing its digital marketing than doing it in-house - see our blog post

23 Aug 2021

A Guide to the Google Page Experience/Core Web Vitals Update

A background Guide to Google Page Experience/Core Web Vitals Update. A long read on understanding Google Page Experience and its impact on your site. By Phoebe Redfern

14 Jun 2021

Are Google Images Free to Use?

Every online marketer worth their salt understands the importance of having decent imagery on their websites, blogs and social media.

republishing content

14 Jan 2021

Republishing Content: Breathe New Life Into Your Copy

Discover how you can breathe new life into your blog copy by republishing content, including its key benefits to SEO and rankings in the SERPs. By Rebekah Crinean

The Implications of Falling Search Visibility and 3 Ways to Reverse It

14 Sep 2020

The Implications of Falling Search Visibility and 3 Ways to Reverse It

Discover the implications of falling search visibility and 3 ways to reverse it to reduce the negative impact on your website in our blog post.

27 Mar 2020

What does SERP mean and what exactly are SERP Features?

SERPs are the results that search engines return after a user enters a query, offering answers, images, and more. Read to learn all about SERPs. By Tunisha Chesman

02 Jul 2019

Five Social Media Tips for Curating a Cohesive Brand

Curating a cohesive brand on social media is a simple and effective way to build your brand presence and authority.

Woman Stressed Infront of Computer

06 Jun 2019

How to Move Your Website Without Damaging Your SEO

Moving Your Website Without Damaging Your SEO is one of the biggest and most stressful challenges any SEO faces. By Sophie Challis

How to Check Duplicate Content

23 Mar 2019

How to Check Duplicate Content on your Website

Duplicate content is a common problem for many websites. This blog post explores how to check duplicate content on your website. By Tunisha Chesman

01 Mar 2019

2018 Organic and Paid Growth Highlights at Zelst

Read more on the organic and paid growth achievements zelst's clients have benefited from in 2018 as we reflects on their growth highlights. By Peter Van Zelst

organised computer desk

05 Sep 2018

The Immediate Benefits of SEO; a Beginner’s Perspective

Learn about the immediate benefits of SEO from a beginner's perspective and get an introductory insight into the ever-changing world of SEO. By Sophie Challis

Personalising Digital

29 Aug 2018

3 Reasons Why You Should Personalise the Digital Experience (and Exactly How You Can Do It)

Discover why you should personalize the digital experience on your site, the positive impact on user experience and building relationships.