by Rebekah Crinean | Oct 5, 2021 | Inbound Marketing, New, SEO, Sophie
If you work in digital marketing in any capacity, you’ve probably heard the phrase ‘content is king’, but we feel it’s often misused. In this post, we’re going to explore why high-quality content is important for SEO and your audience....
by Rebekah Crinean | Jun 14, 2021 | Digital Marketing Blog, Inbound Marketing, Latest Featured Post, New, Sarah
Every online marketer worth their salt understands the importance of having decent imagery on their websites, blogs and social media. Google Images is free to use and you can find almost any image you can think of. The Digital Age has brought about a culture...
by Peter | Feb 4, 2021 | Digital Marketing Blog, Digital Strategy, Ecommerce, Google Analytics, Google Shopping, Google Updates, GoogleAds, Inbound Marketing, Latest Featured Post, New, Peter, PPC, SEO, Social Media
2020 Search Marketing Performance Achieved for Zelst Clients To say that 2020 was a challenging year might be understating it a little. A global pandemic, the virtual closure of whole economies across the planet, furlough, the move to working from home for almost...
by Sophie | Apr 16, 2020 | Digital Marketing Blog, Digital Marketing News, Digital Strategy, Latest Featured Post, New, SEO
As an SEO in 2020 it is crucial to be up to date with what is going on in the search industry, what is still relevant and what is not so, what things you must do and what tricks you should avoid. This informative guide examines the 7 SEO best practices that are...
by Laura | Mar 17, 2020 | Digital Marketing Blog, Digital Marketing News, New
Working from home if you can is no longer a legal restriction; however, some companies have felt the benefits and are moving forwards with a more flexible approach to work locations. Here at Zelst, our team found that working from home increased productivity and...
by Laura | Jan 29, 2019 | Content, Digital Marketing Blog, Digital Strategy, New, Social Media
If you’re not familiar with social media the prospect of having to use various platforms for business may seem daunting! However social media can be an incredible tool for generating leads and serious traffic to your website; it’s valuable for businesses of all sizes...