As an SEO in 2020 it is crucial to be up to date with what is going on in the search industry, what is still relevant and what is not so, what things you must do and what tricks you should avoid. This informative guide examines the 7 SEO best practices that are...
Due to the tighter restrictions put in place by the Prime Minister in response to Covid-19, enforcing remote working where possible, Zelst is currently (and temporarily) a remote digital marketing agency. In light of this, we thought it would be good to share our...
We originally wrote this blog post on why quality content is important for SEO back in January 2013 and we are republishing it exactly as it was today. Do you know why? Because after everything that has happened in the intervening 6 years, including the massive Google...
If you’re not familiar with social media the prospect of having to use various platforms for business may seem daunting! However social media can be an incredible tool for generating leads and serious traffic to your website; it’s valuable for businesses of all sizes...
Cast your minds back to 2009 to where it all began. Mega-menus were introduced as an alternative to the drop-down, providing enhanced usability for bigger websites which use multiple features and have many categories. So what are the benefits? The clue is definitely...
“Provide a valuable experience for users”. It’s what we expect once we step inside a shop, thirsty for knowledge about that product we’ve heard such good things about. We want valuable information to reassure us that we are making the right purchase or if we’ve...
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