Google Discover in Search Console In April 2019, a new feature appeared in Google Search Console under the Performance Tab called Discover, but what is Google Discover and why do you need it? The Google Discover Tab appears beneath the Search Results tab in the...
The Covid-19 pandemic has affected all sorts of businesses and affected them significantly. Here at Zelst we saw massive declines in search volumes and search traffic across virtually all of our clients in March, as the world’s attention was focused on other matters....
How to Take Advantage of the New Free Google Shopping Ad Opportunity Google’s announcement towards the end of April that “It’s now free to sell on Google” caught many by surprise. Google stated that the retail sector had faced many threats recently, which have been...
Like any responsible business, we have been watching the Covid-19 (Coronavirus) situation unfold and have been reacting to events and announcements on a daily, if not hourly basis. This pandemic is an unprecedented situation and one that nobody knows how it will truly...
Keyword Strategy and the Keyword research behind it is more than simply identifying a range of keyword terms that people are searching for and which you’d like to rank for. A Keyword strategy is about identifying every term in which you need to be seen and can get...
Can you use SEO to Compete with Bigger Businesses in Search? Find out more in this post and discover if you can use SEO to level the playing field with your larger, deeper pocketed competitors. A big problem smaller companies face when competing for real estate on...
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