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SEO Value in 2025

25 Jun 2025

SEO Value in 2025

Has your agency delivered a 155% Search Visibility increase, 241% Organic Search Traffic increase, 151% Top 3 Keywords increase & 1279% SEO ROI? By Peter Van Zelst

What is Sustainable Search Marketing?

21 Dec 2023

What is Sustainable Search Marketing?

Is your Ads bill getting bigger & bigger, your CPC higher and higher, and your marketing ROI lower & lower? Discover Sustainable Search Marketing Now By Peter Van Zelst

25 Aug 2021

Page Title Update Confirmed by Google

Google have confirmed that changes seen in SERP titles is new system of generating page titles based on what they think page is about. By Phoebe Redfern

How Much Should You Spend on Google Ads this Christmas?

02 Nov 2020

How Much Should You Spend on Google Ads this Christmas?

How Much Should You Spend on Google Ads this Christmas? What We’re Advising Ecommerce Clients to Do This November and December:

Google App on Mobile Phone Screen

27 Oct 2020

How to Compete with Big Companies using SEO

Discover how to compete with big companies with deeper pockets using SEO and become the leader in your market with our expert tips. Read. By Peter Van Zelst

What is Google Discover and Why Do You Need It

14 Jul 2020

What is Google Discover and Why Do You Need It?

What is the new Google Discover feature, and how can it benefit your business? We explore the latest Google Discover features in our blog post. By Phoebe Redfern

Google’s Smarter Real Time Search Kills Checklist SEO

07 Feb 2017

Google’s Smarter Real Time Search Kills Checklist SEO

Google's use of AI enables Smarter Real Time Search and signals the end of Universal Ranking Factors in search, killing off Checklist SEO.

How will Google Penguin 4.0 Affect Your Site

20 Oct 2016

How will Google Penguin 4.0 Affect Your Site

In this post, we assess the potential impact of the September 2016 Penguin 4.0 Update and how the changes may affect your site. By Sophie Challis

How Will the New Google Ads Change Search Marketing

08 Jul 2016

How Will the New Google Ads Change Search Marketing

How Will the New Google Ads Change Search Marketing? What does it all mean and how is it going to change the world of search? Find out in this post.

Should You Be Worried By Data Breaches?

03 Jun 2016

Should You Be Worried By Data Breaches?

Should You Be Worried By Data Breaches? There's been a lot in the news about them recently but What Is A Data Breach?

In the Limelight: Peter

13 May 2016

In the Limelight: Peter

Here are a few quick fire questions with our managing director, Peter Van Zelst. Find out more about the man behind Zelst, Peter, here. By Phoebe Redfern

Gambling on Google, Hacks, Stats, Closets and Mobile

03 May 2016

Gambling on Google, Hacks, Stats, Closets and Mobile

A round up of what has been happening in the digital marketing world in April 2016 including the latest hacks, stats and mobile developments. By Sophie Challis

07 Apr 2016

The Implications of the New Google Ad Layout Change

On February 19 2016 Google started to roll out one of its most significant changes to AdWords, how will it affect search and you? Find out more here.

A Week in the Life of Peter

17 Mar 2016

A Week in the Life of Peter

Take a sneak peek at what life is like as a digital marketer and managing director at Zelst. Find out all about Peter's typical working week here! By Peter Van Zelst

Search Engine Ranking Factors, Advertising, Christmas and Happiness

13 Aug 2015

Search Engine Ranking Factors, Advertising, Christmas and Happiness

Discover 6 search engine ranking factors impacting ranking positions, including user experience, content, social and backlink factors.