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Sharing our knowledge, exploring the latest digital trends and celebrating the work and people behind the screens.

Digital Strategy

Page Title Update Confirmed by Google

Google have confirmed that changes seen in SERP titles is new system of generating page titles based on what they think page is about.

How Much Should You Spend on Google Ads this Christmas?

How Much Should You Spend on Google Ads this Christmas?

How Much Should You Spend on Google Ads this Christmas? What We’re Advising Ecommerce Clients to Do This November and December: By Lottie Joy

Google App on Mobile Phone Screen

How to Compete with Big Companies using SEO

Discover how to compete with big companies with deeper pockets using SEO and become the leader in your market with our expert tips. Read. By Peter Van Zelst

What is Google Discover and Why Do You Need It

What is Google Discover and Why Do You Need It?

What is the new Google Discover feature, and how can it benefit your business? We explore the latest Google Discover features in our blog post. By Phoebe Redfern

Google’s Smarter Real Time Search Kills Checklist SEO

Google’s Smarter Real Time Search Kills Checklist SEO

Google's use of AI enables Smarter Real Time Search and signals the end of Universal Ranking Factors in search, killing off Checklist SEO.

How will Google Penguin 4.0 Affect Your Site

How will Google Penguin 4.0 Affect Your Site

In this post, we assess the potential impact of the September 2016 Penguin 4.0 Update and how the changes may affect your site.

How Will the New Google Ads Change Search Marketing

How Will the New Google Ads Change Search Marketing

How Will the New Google Ads Change Search Marketing? What does it all mean and how is it going to change the world of search? Find out in this post.

Should You Be Worried By Data Breaches?

Should You Be Worried By Data Breaches?

Should You Be Worried By Data Breaches? There's been a lot in the news about them recently but What Is A Data Breach?

In the Limelight: Peter

In the Limelight: Peter

Here are a few quick fire questions with our managing director, Peter Van Zelst. Find out more about the man behind Zelst, Peter, here.

Gambling on Google, Hacks, Stats, Closets and Mobile

Gambling on Google, Hacks, Stats, Closets and Mobile

A round up of what has been happening in the digital marketing world in April 2016 including the latest hacks, stats and mobile developments.

The Implications of the New Google Ad Layout Change

On February 19 2016 Google started to roll out one of its most significant changes to AdWords, how will it affect search and you? Find out more here.

A Week in the Life of Peter

A Week in the Life of Peter

Take a sneak peek at what life is like as a digital marketer and managing director at Zelst. Find out all about Peter's typical working week here!

Search Engine Ranking Factors, Advertising, Christmas and Happiness

Search Engine Ranking Factors, Advertising, Christmas and Happiness

Discover 6 search engine ranking factors impacting ranking positions, including user experience, content, social and backlink factors.

Robots, programmatic, the over 55’s and attribution

Robots, programmatic, the over 55’s and attribution

Delve deeper into Google's recent warning, how bots could not access files on a large number of websites, and more interesting recent reports.

Site moves, what became of Mobilegedon, the rise and rise of video, Google Tag Manager and Beer.

Site moves, what became of Mobilegedon, the rise and rise of video, Google Tag Manager and Beer

Read about site moves, what became of Mobilegedon, the rise and rise of video, Google Tag Manager and Beer in Zelst's digital marketing blog.