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The SEO Migration Guide

The SEO Migration Guide

by Peter | Jan 4, 2021 | Digital Marketing Blog, Ecommerce, Google Analytics, Peter, SEO

 Website Migration SEO Checklist   There are three Certainties in Life: Death, Taxes and the fact that a poor Site SEO migration is the quickest way to kill your SEO and, potentially, your business. In this SEO Migration Guide, we provide a comprehensive guide...
How Much Should You Spend on Google Ads this Christmas?

How Much Should You Spend on Google Ads this Christmas?

by Peter | Nov 2, 2020 | Digital Marketing Blog, Digital Strategy, Ecommerce, GoogleAds, Peter, PPC

What We’re Advising Ecommerce Clients to Do This November and December Even before this Saturday’s announcement about the 4-week lockdown starting from Thursday 5th November, we’ve been expecting November ecommerce sales to break all records. The closure of...
How to Compete with Big Companies using SEO

How to Compete with Big Companies using SEO

by Peter | Oct 27, 2020 | Digital Marketing Blog, Digital Strategy, Peter

How do small companies compete with bigger rivals? It’s a commonly asked question by smaller businesses who are trying to remain competitive in an ever changing market. We discuss how you can use SEO to help level the playing field with your larger, deeper-pocketed...
What is Google Discover and Why Do You Need It?

What is Google Discover and Why Do You Need It?

by Peter | Jul 14, 2020 | Content, Digital Marketing Blog, Digital Marketing News, Google Updates, Peter, SEO

Google Discover in Search Console In April 2019, a new feature appeared in Google Search Console under the Performance Tab called Discover, but what is Google Discover and why do you need it? The Google Discover Tab appears beneath the Search Results tab in the...
Green Shoots of Recovery in the Spring of Coronavirus

Green Shoots of Recovery in the Spring of Coronavirus

by Peter | May 25, 2020 | Digital Marketing Blog, Digital Strategy, Ecommerce, Peter, SEO

The Covid-19 pandemic has affected all sorts of businesses and affected them significantly. Here at Zelst we saw massive declines in search volumes and search traffic across virtually all of our clients in March, as the world’s attention was focused on other matters....
Free Google Shopping Ads – How You can Benefit

Free Google Shopping Ads – How You can Benefit

by Peter | May 7, 2020 | Digital Marketing Blog, Digital Marketing News, Ecommerce, Google Shopping, Peter

How to Take Advantage of the New Free Google Shopping Ad Opportunity Google’s announcement towards the end of April that “It’s now free to sell on Google” caught many by surprise. Google stated that the retail sector had faced many threats recently, which have been...
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