One of the benefits of the new Google Search Console has been an increase in communication from Google and the notification of issues which might be affecting a site’s performance by email. One of the drawbacks of this, however, can be that some of these...
Understanding Google Analytics Key Terms Continued Understanding Google Analytics is key to understanding how your marketing activity is performing, what is working, what is not working and what, how and when you can improve. Google Analytics is an analytics program...
Understanding Google Analytics: Part 1 Understanding Google Analytics and the data and insights it provides is possibly one of the most important jobs of any digital marketing professional. Google Analytics has been around since 2005 after Google acquired an analytics...
The First Digital Doctor Surgery of 2019 focused on the theme of The Google Medic Update, 5 Months on. We asked for questions related to the Google August Update, also known as the Medic or E-A-T update and were delighted to receive a number of really interesting...
Can the Digital Doctor Improve Your Website’s Health? We are delighted to have held the first ever Zelst Digital Doctor’s Diagnostic Surgery this morning at 11am. We had a number of questions submitted in advance to Zelst HQ, which we attempted to address...
Were you a Winner or a Loser from the All You Can E-A-T Update? At the beginning of August Google confirmed that it had started to roll out a core search algorithm update. Google said that the update was designed to improve the overall quality of the search results...
