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The latest industry insights

Sharing our knowledge, exploring the latest digital trends and celebrating the work and people behind the screens.

Digital Strategy

Mico vs Macro Influencers

Micro and Macro Influencer: Which Is Right for Your Business?

Influencers are perceived to be experts on topics and use this authority to engage with a large follower base to influence attitudes and behaviours By Georgina Foley-Brickley

How Zelst’s Predictions for SEO Trends for 2021 Fared

Back in 2020, Zelst SEO Specialist Lauren put together her predictions on how things would change in SEO in 2021. Here we review how she fared. By Peter Van Zelst

Black Friday Digital Marketing: 16 Things to Think About

Although originally an American tradition, Black Friday was introduced to Britain by Amazon in 2010.

How to Improve Your Business’ Instagram Accessibility for Visually Impaired Users

Instagram has over 1 billion active users worldwide and many brand’s want to capitalise on this powerful, marketing tool – and they’re quite right to.

How to Promote Music Through Social Media Music Marketing

Social media promotion for musicians is crucial for gaining exposure. Read this post to learn how to promote your music through social media marketing

How to Convert Instagram Followers into Sales

Instagram is quickly becoming one of the most-used social media platforms for businesses. By Georgina Foley-Brickley

How to Improve Your Business’ TikTok Accessibility for Hearing Impaired Users

The mobile social media platform TikTok has soared in popularity over the last few years. By Georgina Foley-Brickley

20 Best Social Media Marketing Tips for Businesses

The power of social media is showing no sign of slowing down, so it’s understandable that businesses of all sizes want to keep up. By April Leadbitter

Ten Instagrammable Places in Harrogate

There’s an abundance of Instagrammable places in Harrogate, a beautiful spa town in North Yorkshire best known for its combination of fashionable bars By Rebekah Crinean

How to Share Content and Get Others to Share Yours

Whether you’re creating content for your own business or your clients, continuously coming up with new and fresh content ideas can be challenging. By Tori Holdsworth

Facebook Ads and the Impact of iOS 14

Within the Digital Marketing space, there has been talk around the impact of Apple’s iOS 14 update and how it’s going to affect Facebook Advertising. By Phoebe Redfern

2021 Social Media Trends Every Marketer Needs to Know

There’s no denying that social media is bigger than ever before as more people flock to the most popular platforms, By April Leadbitter

12 SEO Trends for 2021

12 SEO Trends for 2021

Our 12 SEO Trends for 2021 blog looks at evolving SEO and its changes over 2020, as well as some areas for you to focus your SEO for 2021. By Lottie Joy

Free Marketing Tools

7 Free Digital Marketing Tools We Use Every Day

Explore the 7 free digital marketing tools we use every day, from graphic design with Canva to social media posts and analytics with Hootsuite. By Tori Holdsworth

using pinterest for business

Why You Should be Using Pinterest for Business

Discover why you need to use Pinterest for business to boost brand awareness and interactively reach your target audiences in our latest blog. By Tori Holdsworth