Within the Digital Marketing space, there has been a lot of talk around the impact of Apple’s iOS 14 update and how it’s going to affect Facebook Advertising. Effectively, the latest iOS update will include new informational content featured within the app...
There’s no denying that social media is bigger than ever before as more people flock to the most popular platforms, becoming more creative with what they share and becoming more selective with what they’re engaging with. This puts us in an ideal position to predict...
2020 Search Marketing Performance Achieved for Zelst Clients To say that 2020 was a challenging year might be understating it a little. A global pandemic, the virtual closure of whole economies across the planet, furlough, the move to working from home for almost...
The mobile social media platform TikTok has soared in popularity over the last few years, with user engagement increasing by 1,533% compared to other social media platforms between 2017 and 2019. There are over 800 million users worldwide and an estimated 11 million...
Instagram has over 1 billion active users worldwide and many brand’s want to capitalise on this powerful, free-to-use marketing tool – and they’re quite right to. Your business’ Instagram account is a hub for your company and should reflect your brand’s voice and...
Digital marketing covers such a broad spectrum of activity that it’s very difficult to stay on top without the help of tools and apps. Time is money and marketing software helps to get the job done much more quickly than if you tried to do it manually. Thankfully,...
