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Our Guide to April Fools’ Marketing

31 Mar 2025

Our Guide to April Fools’ Marketing

Discover how to craft an unforgettable April Fools’ marketing campaign, and learn the dos and don'ts for engaging content that sparks conversations. By Vic Dillon

Meta displayed on a mobile phone

26 Nov 2024

Are Facebook & Instagram Going to Charge Users? | A Guide to EU Meta Updates

On November 12th, Meta announced it would be reducing the price of its ad-free subscriptions for European Instagram and Facebook users by 40%.

Mico vs Macro Influencers

24 Jul 2023

Micro and Macro Influencer: Which Is Right for Your Business?

Influencers are perceived to be experts on topics and use this authority to engage with a large follower base to influence attitudes and behaviours

22 Dec 2021

How Zelst’s Predictions for SEO Trends for 2021 Fared

Back in 2020, Zelst SEO Specialist Lauren put together her predictions on how things would change in SEO in 2021. Here we review how she fared. By Peter Van Zelst

11 Oct 2021

Black Friday Digital Marketing: 16 Things to Think About

Although originally an American tradition, Black Friday was introduced to Britain by Amazon in 2010. By Vic Dillon

20 Sep 2021

How to Improve Your Business’ Instagram Accessibility for Visually Impaired Users

Instagram has over 1 billion active users worldwide and many brand’s want to capitalise on this powerful, marketing tool – and they’re quite right to.

24 Aug 2021

How to Promote Music Through Social Media Music Marketing

Social media promotion for musicians is crucial for gaining exposure. Read this post to learn how to promote your music through social media marketing

11 Aug 2021

How to Convert Instagram Followers into Sales

Instagram is quickly becoming one of the most-used social media platforms for businesses.

09 Aug 2021

How to Improve Your Business’ TikTok Accessibility for Hearing Impaired Users

The mobile social media platform TikTok has soared in popularity over the last few years.

07 Jul 2021

20 Best Social Media Marketing Tips for Businesses

The power of social media is showing no sign of slowing down, so it’s understandable that businesses of all sizes want to keep up.

24 Jun 2021

Ten Instagrammable Places in Harrogate

There’s an abundance of Instagrammable places in Harrogate, a beautiful spa town in North Yorkshire best known for its combination of fashionable bars By Rebekah Crinean

31 May 2021

How to Share Content and Get Others to Share Yours

Whether you’re creating content for your own business or your clients, continuously coming up with new and fresh content ideas can be challenging. By Vic Dillon

01 Mar 2021

Facebook Ads and the Impact of iOS 14

Within the Digital Marketing space, there has been talk around the impact of Apple’s iOS 14 update and how it’s going to affect Facebook Advertising. By Phoebe Redfern

10 Feb 2021

2021 Social Media Trends Every Marketer Needs to Know

There’s no denying that social media is bigger than ever before as more people flock to the most popular platforms,

12 SEO Trends for 2021

01 Feb 2021

12 SEO Trends for 2021

Our 12 SEO Trends for 2021 blog looks at evolving SEO and its changes over 2020, as well as some areas for you to focus your SEO for 2021.