by Rebekah Crinean | Oct 5, 2021 | Inbound Marketing, New, SEO, Sophie
If you work in digital marketing in any capacity, you’ve probably heard the phrase ‘content is king’, but we feel it’s often misused. In this post, we’re going to explore why high-quality content is important for SEO and your audience....
by Lauren Whitaker | Jun 4, 2021 | Digital Marketing News, Digital Strategy, SEO, Sophie
Having the wrong page ranking for a keyword can be one of the most frustrating things for any SEO professional to encounter. Yes, you’ve achieved some top-level rankings for your target keywords, and you’re enjoying a steady stream of traffic into your landing page....
by Rebekah Crinean | May 24, 2021 | Content, SEO, Sophie
Whether you’re new to content marketing or just need a refresher, we’ve put together a content marketing glossary with some of the most important terms that you should know to make effective, relevant content. A Analytics Analytics is the measure of how your content...
by Laura | Jan 14, 2021 | Content, Digital Marketing Blog, Digital Marketing News, Digital Strategy, Latest Featured Post, SEO, Sophie
Whether it’s fashion or content, trends are something we all follow. Keeping up-to-date with a subject matter which is constantly changing and developing is crucial for staying relevant to your audience. Republishing content is a great way to breathe new life...
by Sophie | Mar 27, 2020 | Digital Marketing Blog, Digital Marketing News, In House, Inbound Marketing, Latest Featured Post, SEO, Sophie
What does SERP mean? Search Engine Results Pages (SERP) are the results pages that show up in search engines after a user enters an online query. The architecture of a SERP can be varied based on the searchers choice of terminology, phrasing and intention. However, in...
by Sophie | Oct 30, 2019 | Content, Digital Marketing Blog, Digital Marketing News, Digital Strategy, Latest Featured Post, SEO, Sophie
Learn more about the Implications of Falling Search Visibility and 3 Ways to Reverse It to lessen the negative impact on your website and your business. Search visibility (sometimes referred to as SEO visibility or SERP visibility) is a term which is often thrown...
