Why is Quality Content Important for SEO?

by Rebekah Crinean | Oct 5, 2021 | Inbound Marketing, New, SEO, Sophie

If you work in digital marketing in any capacity, you’ve probably heard the phrase ‘content is king’, but we feel it’s often misused. In this post, we’re going to explore why high-quality content is important for SEO and your audience....

How to Stop the Wrong Page Ranking for Your Target Keyword

by Lauren Whitaker | Jun 4, 2021 | Digital Marketing News, Digital Strategy, SEO, Sophie

Having the wrong page ranking for a keyword can be one of the most frustrating things for any SEO professional to encounter. Yes, you’ve achieved some top-level rankings for your target keywords, and you’re enjoying a steady stream of traffic into your landing page....

Content Marketing Glossary

by Rebekah Crinean | May 24, 2021 | Content, SEO, Sophie

Whether you’re new to content marketing or just need a refresher, we’ve put together a content marketing glossary with some of the most important terms that you should know to make effective, relevant content. A Analytics Analytics is the measure of how your content...

Republishing Content: Breathe New Life Into Your Copy

by Laura | Jan 14, 2021 | Content, Digital Marketing Blog, Digital Marketing News, Digital Strategy, Latest Featured Post, SEO, Sophie

Whether it’s fashion or content, trends are something we all follow. Keeping up-to-date with a subject matter which is constantly changing and developing is crucial for staying relevant to your audience. Republishing content is a great way to breathe new life...

What does SERP mean and what exactly are SERP Features?

by Sophie | Mar 27, 2020 | Digital Marketing Blog, Digital Marketing News, In House, Inbound Marketing, Latest Featured Post, SEO, Sophie

What does SERP mean? Search Engine Results Pages (SERP) are the results pages that show up in search engines after a user enters an online query. The architecture of a SERP can be varied based on the searchers choice of terminology, phrasing and intention. However, in...

The Implications of Falling Search Visibility and 3 Ways to Reverse It

by Sophie | Oct 30, 2019 | Content, Digital Marketing Blog, Digital Marketing News, Digital Strategy, Latest Featured Post, SEO, Sophie

Learn more about the Implications of Falling Search Visibility and 3 Ways to Reverse It to lessen the negative impact on your website and your business. Search visibility (sometimes referred to as SEO visibility or SERP visibility) is a term which is often thrown...