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Republishing Content: Breathe New Life Into Your Copy

Republishing Content: Breathe New Life Into Your Copy

by Sophie Jackson | Jan 14, 2021 | Content, Digital Marketing Blog, Digital Marketing News, Digital Strategy, Latest Featured Post, SEO, Sophie

Whether it’s fashion or content, trends are something we all follow. Keeping up-to-date with a subject matter which is constantly changing and developing is crucial for staying relevant to your audience. Republishing content is a great way to breathe new life...
What does SERP mean and what exactly are SERP Features?

What does SERP mean and what exactly are SERP Features?

by Sophie | Mar 27, 2020 | Digital Marketing Blog, Digital Marketing News, In House, Inbound Marketing, Latest Featured Post, SEO, Sophie

What does SERP mean? Search Engine Results Pages (SERP) are the results pages that show up in search engines after a user enters an online query. The architecture of a SERP can be varied based on the searchers choice of terminology, phrasing and intention. However, in...
Creating a Buyer Persona in 4 Easy Steps

Creating a Buyer Persona in 4 Easy Steps

by Sophie | Jan 16, 2020 | Content, Digital Strategy, Sophie

A well-researched buyer persona can be instrumental in your overall marketing strategy and helps you to personalise content for ‘real’ people. Having a persona in mind helps you to reach the right people and talk to them in the way they will understand. In...
The Implications of Falling Search Visibility and 3 Ways to Reverse It

The Implications of Falling Search Visibility and 3 Ways to Reverse It

by Sophie | Oct 30, 2019 | Content, Digital Marketing Blog, Digital Marketing News, Digital Strategy, Latest Featured Post, SEO, Sophie

Learn more about the Implications of Falling Search Visibility and 3 Ways to Reverse It to lessen the negative impact on your website and your business. Search visibility (sometimes referred to as SEO visibility or SERP visibility) is a term which is often thrown...
How to Check Duplicate Content on your Website

How to Check Duplicate Content on your Website

by Sophie | Mar 22, 2019 | Content, Digital Strategy, Inbound Marketing, Latest Featured Post, SEO, Sophie

Learning How to Check Duplicate Content on your Website is a common problem that many digital marketers have to come to terms with when polishing up a website and making it more accessible to search engines. In fact, “29% of pages have duplicate content” based on a...
Why is Quality Content Important for SEO?

Why is Quality Content Important for SEO?

by Sophie | Mar 9, 2019 | Inbound Marketing, New, SEO, Sophie

We originally wrote this blog post on why quality content is important for SEO back in January 2013 and we are republishing it exactly as it was today. Do you know why? Because after everything that has happened in the intervening 6 years, including the massive Google...
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