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Different Types of Digital Marketing Agencies Explained

If you’ve decided that your business will benefit more from outsourcing its digital marketing than doing it in-house – see our blog post on in-house vs outsourced marketing if you’re still not sure

Different Types of Digital Marketing Agencies

  • Content
  • SEO
  • Social media management
  • Biddable media
  • Email marketing

The Full-Service Digital Marketing Agency

  • Works for businesses who want a new website and have an in-house team to handle the digital marketing afterwards.
  • Everything is in one place, meaning communication, authorisation and working together can be much smoother.
  • Some full-service agencies don’t have the in-depth technical knowledge required for each specialism, and the quality of either the design or the marketing is compromised.

The Single-Channel Marketing Agency

  • Great for businesses with smaller budgets and want to work on a project basis.
  • Perfect if you’re looking for an additional agency to boost visibility via a particular marketing channel.
  • Digital marketing is a broad landscape with many different avenues to explore. A single-channel marketing agency will only be able to help you with one side of things, and it’ll be on you to ensure that the rest are also covered.
  • Communication could get tricky here – if you have separate agencies or in-house teams working on every different element of your strategy, it might be more difficult to coordinate everyone.
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The Multi-Channel Digital Marketing Agency

“23% of marketers report not having the time or resources needed to develop and execute multi-channel campaigns”.

  • Great for businesses with medium to large budgets and want to be visible online, in the places that matter to their customers.
  • An innovative, transparent, results-led approach to digital marketing. A multi-channel digital marketing agency can develop an integrated, targeted strategy to achieve business goals and maximise the return on investment.
  • Not the right type of digital marketing agency for businesses who want to have a heavy hand in how their digital marketing goes. These agencies tend to know their stuff, so it’s all about trusting their expertise and waiting for the results to follow.
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Top Tips

  • What budget does your business have? You need to know how much you can spend upfront and on an ongoing basis
  • Is the agency you’re looking at throwing jargon and graphics at you, or are they presenting a clear, data-led history of results?
  • How much input do you want to have? Some marketing agencies prefer you to be at the helm, while others prefer to let their expertise do the talking.
  • Have you had your say? Make sure your marketing is tailored to you and your business and not just a one-size-fits-all strategy.