Black Friday, Cyber Monday and Christmas are just around the corner. Let’s take a look at a kick ass guide on how you can maximise profits through the use of Google AdWords this year.
There are a few features that you should be utilising to get the most from AdWords.
Google Shopping Showcase
A lot of people know exactly what they want before they buy it, however what we’ve learnt over the past few years is that consumers like to research. People can spend hours comparing products and reading information about which product is best for them.
Over 40% of shopping searches on Google are still broad. For example ‘Dining Room Furniture’ and ‘Men’s athletic clothing’. Google have released a new feature to help the curious Christmas shopper discover your brand and product.
Showcase Shopping ads are the exciting new feature that you should be utilising this holiday period.
Showcase Shopping ads appear in the same way that normal shopping ads appear, however they are slightly bigger and they expand once clicked on to display a range of products. You have full control over which products appear in the ad.
Ideally you want to display lifestyle images of your products to best display your brand. Showcase Shopping ads are aimed at the broader shopper so you have to convince them that you and your brand is right for them.
With Showcase ads you can track engagements and conversions that result from your showcase ads in real time. This takes reporting to a next level.
Google Shopping Promotions
This year is going to be an incredibly important year. It is forecast that Google Shopping is going to outperform Google Search ads.
This means that you need to stand out from the crowd in Google Shopping results. With Google Shopping Promotions you can.
As you can see, a Google Shopping Promotion gives you the option to click on a special offer tab. From this it expands to display the offer. You can either display a coupon code for a customer to use at checkout or display a different type of offer.
If you have a Black Friday Offer, this is a great way to expose that.
Countdown ads are a great way to display a bit of urgency to the consumer. If you have an offer on then use countdown ads to pressure consumers to buy then and there.
The countdown displays how long is left. This is perfect for sales such as Black Friday and Cyber Monday, as it puts the consumer under pressure to buy before the offer ends.