Every writer knows the feeling of being at a total loss for the next best idea. Writer’s block can come in many forms, especially at the ideation stage, explaining why many of us often struggle with brainstorming new blog content ideas. And, in the world of blogging, you need to upload high-quality, unique articles on a regular basis if you really want to make an impact. No pressure, hey?
Brainstorming new blog ideas can be tough, and we’ve all been there. So, we’ve put together our top seven tips for how to find topics for blog posts when you’re stuck in a rut. Let’s jump in!
How to Find Topics for Blog Posts – 7 Top Tips
1. Collaborative Brainstorming
Teamwork makes the dream work, and that certainly rings true when it comes to brainstorming blog content ideas. Often, the best ideas come from a collaborative group effort where you can bounce ideas off of one another in a focused and positive space. You’ll undoubtedly cover a diverse range of topics, and explore ideas you hadn’t considered before. Collaborative brainstorming sessions have other benefits, too, including team bonding, boosting morale and creative thinking. So, rally the troops and get stuck in!
2. Mind Maps
A classic brainstorming tool, the mind map is an oldie but a goodie. Grab a piece of paper and some coloured pens (if that’s your style) and start mapping out your ideas. It’s best to start broad, and then start splintering off your ideas into more focused, niche blog content ideas. Mind maps enable you to practice topic association, as you can easily identify and illustrate links between ideas. This is especially useful considering Google values semantically relevant content.
3. Analyse the Competition
When it comes to how to find topics for blog posts, don’t forget to analyse the competition. By no means are we suggesting you plagiarise or rip-off a competitor’s work, but seeing what your fellow industry players are doing well is a great way to get some inspiration.
An effective tactic is to plug your keywords into Google and analyse the existing high-ranking content. See if you can identify any content gaps, and see if you can write a killer blog post that could outrank your competitors. Don’t forget to analyse any featured snippets, too, for further insight into what type of content Google considers most relevant for a specific search term.
4. Repurposing Content
One of our favourite ways to come up with new blog ideas is to look through your existing content. From your Twitter threads to your FAQ page to your e-book, there’s always an opportunity to tactfully repackage your existing content into a new blog post. Start by analysing which pieces of content perform best, and consider which pieces of content naturally lend themselves to a written article. You can also use repurposed content to curate quality backlinks for your business. All in all, when done well, repurposing content offers a lot of benefits for your brand and online visibility.
5. Republishing Content
Sometimes, the best blog content ideas are already sitting on your blog, just waiting for their full potential to be unleashed. You should review your older content and identify any opportunities to refresh and republish it. Trends change and things happen – so why not update and develop older blog posts to keep them relevant and up-to-date? This is time-efficient, good for search engine optimisation (SEO) and helpful for your audience. Our content republishing guide is a helpful resource to get you started.
6. Social Listening
A fundamental activity for any business is social listening, and it’s an effective method for how to find topics for blog posts. Social listening is monitoring your brand, industry, keywords and competition on social media channels. This will help you to identify what your audience likes, dislikes, values and struggles with. You can then utilise this valuable information to identify new blog ideas that are relevant, valuable and current.
7. Keyword Research
Last but not least is keyword research. There’s little point in coming up with pages of blog content ideas if your audience isn’t searching for that information. Keyword research is a key step in the blog content plan process and is vital for SEO. There are a few different tools we like to use for keyword research, including Google Ads Keyword Planner, Moz’s Keyword Explorer and Searchmetrics’ Research Cloud.
Check out our blog post for more insight into the online marketing tools we love.
Brainstorming new blog content ideas can be tough, and we hope these seven top tips prove helpful. At Zelst, our team of content specialists can support your business with content ideation and creation – just get in touch and we’ll be happy to help.