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Optimise for Google Featured Snippets

Using our Zelst-certified methods, we have listed our top tips on how to optimise for Google’s featured snippets, explained how to create content for each type of featured snippet

02 Feb 2022, in Content, Digital Strategy, Google Updates, Latest Featured Post, SEO.

How to Optimise for Featured Snippets

  • the paragraph
  • the table
  • the list
  • Optimise page titles, image alt tags and meta data with your target search terms.
  • Optimise headings (H1-5 tags). This not only provides a more coherent structure visually, but it also helps search engines to understand your page.
  • Use internal links cleverly. Make sure you link to your other helpful, relevant pieces of content to provide depth and a wider understanding of your page.

Why are Featured Snippets Important for SEO?

Average CTR of featured snippets