A featured snippet means you’re there for voice search
According to Quoracreative, “If your content has won a spot for featured snippet for a regular query, there is more than 40% chance, it can rank for same query done via voice search.” In short, if you’ve captured the snippet, you are in the best position to feature in a different kind of search (one that’s growing year on year).
Over the past couple of years, voice search has become a monumental way people have found the answers they need.
Since Google often uses featured snippets as the correct information to deliver in a voice search result, you must optimise your content to echo the natural language used in voice searches. This includes targeting long-tail keywords and question format queries in your copy.
So, with the old Google position zero gone, knowing how to optimise for each type of featured snippet is even more important to get one up on your competitors. If you have any questions regarding how to optimise for featured snippets or how to improve your overall on-page SEO, then please contact us today. We’d love to hear from you!