Whether you’re creating content for your own business or for your clients, continuously coming up with new and fresh content ideas to keep your readers, followers and fans engaged can be challenging.
Crafting a successful content strategy involves the consistent publishing of engaging content and sometimes, sharing other people’s content online can be beneficial to your target readers too. However, sharing content on social media or via your own blog requires a little know-how to ensure it is done legally. Read our informative checklist to ensure you are sharing content in the right way.
Content Curation and Citing Content Legally
Content curation is the process of finding existing content that is relevant to you and your target market and then sharing it with your audience online. Rather than creating every piece of content from scratch, you can add other people’s content into the mix. So what are the benefits of doing this?
- You can demonstrate your expertise.
- You can offer your audience something valuable.
- You can build a relationship with other businesses in your industry.
When sharing someone else’s work, it is important to remember these four crucial factors to ensure you are citing the content legally:
1. Make it easy to find the right content.
According to data collected by Worldometers, millions of blog posts are published every single day, so finding the right piece of content to share is often the hardest part. Follow relevant businesses on social media and sign up for email updates so you can get the most relevant content that you can then share on social media or elsewhere online.
2. Offer your perspective.
Even when you are sharing content that is relevant to your industry, don’t just share the information with no context. Ask a question within your post or summarise the information in the post, this shows the reader that it will be useful content that is actually relevant to them.
3. Give credit to the author.
Sharing someone else’s content can be a great way to develop relationships with other businesses and industry leaders. Don’t miss out on the opportunity to connect with other content creators.
If you are sharing the content on social media, don’t forget to include links to the author’s website and the original piece of content. Regardless of what social platform you share the content on, if you acknowledge the creator they will receive a notification. If people see you using their content, they are much more likely to interact with you.
4. Encourage others to share too.
The great thing about sharing content, is that it’s contagious. Your readers will appreciate you sharing more than just your own content and they may also perceive your business of more trustworthy because you’re focusing on more than just self-promotion.
How do I Acknowledge the Creator of the Content Legally?
Blog posts – If you want to share insight, quotes or stats from another content creator, always link back to the original post when you can.
Social media – Most social media platforms provide you with a way to link back to the original piece of content easily.
Images – Wherever possible, we would always recommend using your own original images when you can. If you do want to use someone else’s images, make sure you have gained their permission before you publish the content. You can also use images that have a creative commons licence.
For more information on how to acknowledge the content creator legally and site sources correctly, check out this blog post from HubSpot which goes into a little more detail.
Sharing Content on Social Media
Developing a social media strategy which works cohesively with your content strategy is essential for a stronger online visibility.
Make sure you include at least one piece of content within your plan to be shared throughout the week (only use a trustworthy source that will be relevant for your user). Striking the right balance between original and existing content will strengthen your online presence and help you build loyal relationships with both your audience and other businesses within your industry.
Locate content that fits in with your brand aesthetic and allows you to add insight or perspective when you share. Any content that is worth sharing with your readers is important for engagement and reach. We have put together a handy list of 5 tips for crafting a cohesive social media brand to help you establish your own identity on social media before sharing other content.
Essentially, learning how to share content online isn’t too hard once you know the basics of how and where to share it. We have a number of specialists who are dedicated to writing relevant content for businesses in a range of sectors. If you would like any more advice, don’t hesitate to get in touch and we’d be happy to help.