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How to Use Headings for SEO

Headings and Search Engine Optimisation (SEO) go hand in hand. While heading tags are not a direct ranking factor on Google, optimising your heading tags for SEO can improve your SERP visibility and help you target relevant visitors.

What Is A Heading In SEO?

  • to be a signpost
  • to briefly describe what a section of content is about
  • to provide context
  • to structure your content
  • to break up long pieces of text to make them easier to read

What is the hierarchy of headings in SEO?

How To Use Headings For SEO

  • Include your primary keyword in the heading
  • Style your H1 to stand out against other headings and page content
  • Make your H1 short, descriptive and easy to digest
  • Ensure your H1 is highly-relevant to the page topic

How To Use Headings in Your Blog for Better SEO

How to format a heading for SEO

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Why Are Headings and Subheadings Important For SEO?

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SEO Headings Best Practice