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How Will the New Google Ads Change Search Marketing

08 Jul 2016, by Lottie Joy in Peter.

12 Predictions for How the Latest Changes From Google AdWords Will Change Things

Looking Back on How Google AdWords has Evolved

Google Ads in 2001
Google Ads in 2001
Google Ads in 2007
Google Ads in 2007
Google Product Listing Ads, the forerunner to Shopping Ads
A 2016 Google Ad with Enhanced Site Links and a range of Extensions
A 2016 Google Ad with Enhanced Site Links and a Range of Extensions
New Google Ads in Top 4 Spots and Shopping in Right Column
New Google Ads in Top 4 Spots and Shopping in Right Column
On mobile devices, Paid Ads take up the entire opening search screen

New Google Ads Will Become Bigger and More Prominent, With Greater Click Opportunities and Will Take up Much More of the Search Page

New Ad Formats will mean a much bigger share of  search page clicks will go to paid ads
New Ad Formats will mean a much bigger share of search page clicks will go to paid ads
New Google Ads will be 47% bigger
New Google Ads will be 47% bigger

Click through Rates of the Top Ads Will Continue To Increase

Competition Will Increase for Those Top Position Ads and So Bids Will Rise and CPC Increase

Click Through Rates on the Top Organic Results Will Fall

SEO will become even more important

Top Ranking Organic Keywords Will, However, Become More Valuable As A Result Of Higher CPC’s

Competition for Those Top Places and For First Page Rankings Will Intensify
Google Shopping Will Become Even More Important for Ecommerce
Nearly Everyone Who Needs To Be Visible In Search Will Need To Have A PPC Campaign
The Benefits for Having A Well Optimised PPC Campaign Will Become Even More Apparent
Content Marketing Will Become Even More Important As A Cost Effective Way of Driving New Users to Your Website
Getting Traffic Via Search Will No Longer Be A Cheap Way Of Acquiring Customers And Each New (And Old) User Will Become Even More Valuable.
Turning New Users into Customers through User Experience Social Engagement, Email and Remarketing /Retargeting Will Become Even More Important
Our 12 Predictions for How the Latest Changes From Google AdWords Will Change Things