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Is SEO Worth It in 2024?

SEO is an intangible product, where results take time and cannot be guaranteed, so is it worth doing? We, at Zelst, think so. Over the last twelve months, we’ve achieved an average increase in Search Visibility of 879%, increase in Organic Traffic of 287% and 40% improvement in average search position for our clients. Read more about our results here.

What to Expect when Working with Zelst

So How Did Zelst Do in This Challenging Period?

SEO Metrics

Organic Traffic Growth Curve
An Organic Traffic Growth Curve for one of our clients

SEARCH VISIBILITY

ORGANIC SEARCH TRAFFIC

AVERAGE SEARCH POSITION

Organic Search Click Through Rate by Position in SERP
Organic Search Click Through Rate by Position in SERP

TOP 3 KEYWORD POSITIONS

TOP 10 KEYWORD POSITIONS

PPC Metrics

PPC Team

AVERAGE IMPROVEMENT IN CLICK THROUGH RATE

AVERAGE IMPROVEMENT IN CONVERSIONS

AVERAGE IMPROVEMENT IN CONVERSION VALUE

AVERAGE RETURN ON AD SPEND (ROAS) FOR ECOMMERCE CLIENTS

AVERAGE IMPROVEMENT IN ROAS

Zelst Performance Metrics for Clients 2023/24

SEO KPI'S

METRIC
AVERAGE CHANGE
SEARCH VISIBILITY
879.97%
ORGANIC SEARCH TRAFFIC
287.40%
AVERAGE SEARCH POSITION
40.64%
TOP 3 KEYWORDS
246.43%
TOP 10 KEYWORDS
171.47%

PPC KPI's

METRIC
AVERAGE CHANGE
AVERAGE IMPROVEMENT IN CLICK THROUGH RATE
24.28%
AVERAGE IMPROVEMENT IN CONVERSIONS
175.42%
AVERAGE IMPROVEMENT IN CONVERSION VALUE
7.19%
AVERAGE RETURN ON AD SPEND (ROAS) FOR ECOMMERCE CLIENTS
895%
AVERAGE IMPROVEMENT IN ROAS
15.69%
What Our Clients Think

We've been working with Zelst for a little over a year on various projects and both ourselves and our clients have reported extremely strong outcomes as a result of their work. They are helpful, consultative, proactive and conscientious - and, more important than any of that, their SEO work is highly effective. I can't recommend Peter and the team highly enough.

Craig

We have worked with the Zelst team on our various projects designed to improve our rankings in search, keyword performance, ROI within Google Ads and shopping feeds. We have found that they continually search for every opportunity to improve our standings within our very competitive market. We can focus on the day to day running of our business needs, whilst knowing they are quietly achieving fantastic results that help us achieve our marketing goals.

Stuart

Learn More About SEO with Zelst