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How Long Should a Meta Description Be in 2018

How Your Meta Description Needs to Change

What is a Meta Description?

Meta Description HTML
Meta Description HTML
Meta Description in Google SERP
Meta Description in Google SERP

So, What is Going On with Meta Descriptions

Featured snippet and a NEW normal/traditional snippet
Featured snippet and a NEW normal/traditional snippet
Google Serp Featuring Traditional Descriptions (LT 155 char.) and longer snippets (up to 320 char)
Google Serp Featuring Traditional Descriptions (LT 155 char.) and longer snippets (up to 320 char)

So Why is Google Doing This

What Impact Will This Have on Your Site

What Changes Do you Need to Make

Summary